RCP-000-000-076-COPYWRITING-FRAMEWORK-RESEARCHER

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The optional research step in the Copywriting Frameworks workflow

Instead of relying on AI opinion about which copywriting framework fits your situation, this recipe uses Deep Research to find actual evidence โ€” case studies, A/B test results, conversion data, and expert analysis about framework performance for your specific content type, industry, audience, and goals. It produces a Framework Recommendation Report with 2โ€“3 options, each backed by labeled evidence, honest confidence ratings, and specific trade-offs for your situation. This is Recipe 2 of 3 in the Copywriting Frameworks workflow.


Copywriting Framework Researcher

Tags: copywriting research, framework selection, AIDA, PAS, BAB, FAB, deep research, evidence-based, A/B testing, conversion data, historical performance, copywriting strategy

TL;DR

What It Does
The optional research step in the Copywriting Frameworks workflow. Instead of relying on AI opinion about which copywriting framework fits your situation, this recipe uses Deep Research to find actual evidence — case studies, A/B test results, conversion data, and expert analysis about framework performance for your specific content type, industry, audience, and goals. It produces a Framework Recommendation Report with 2–3 options, each backed by labeled evidence, honest confidence ratings, and specific trade-offs for your situation. This is Recipe 2 of 3 in the Copywriting Frameworks workflow.
How It Works
Two stages. In Stage 1, the AI reads your context — either a Content Brief from RCP-075 or information you provide directly — and generates targeted Deep Research prompts designed to find evidence about framework performance for your specific situation. You run those prompts in your preferred DR tool (Claude Deep Research, Perplexity, Gemini, or manual web research) and paste the findings back. In Stage 2, the AI synthesizes the research: which frameworks appear in the evidence, what specific claims are supported, how the data maps to your situation, and what the research did not cover. You review the synthesis, then receive a Framework Recommendation Report with 2–3 frameworks, each with evidence summaries, historical performance context, pros and cons specific to your situation, confidence ratings, and implementation notes. Every claim is labeled: [DR] for Deep Research findings, [TP] for training-data patterns, or [INF] for AI inference — so you always know what is evidence and what is reasoning.

How To Start

STEP 1Provide Your Context

If you are coming from the Context Analyzer (RCP-075), paste your Content Brief. The AI extracts your content type, audience, goals, constraints, and voice characteristics to generate targeted research prompts. If you are using this recipe standalone, describe your content type, industry, audience, and goals — the AI asks clarifying questions until it has enough context to generate specific prompts. You do not need RCP-075 to use this recipe, but the Content Brief makes the research more targeted.
Available parameters
  • content_brief · text · optional
    Content Brief from RCP-075. If provided, the AI uses this to generate targeted DR prompts and context-specific recommendations. If not provided, the AI gathers context through questions.
  • content_type · string · optional
    Type of content (standalone mode): blog, email, product description, ad, landing page, social, etc.
  • industry · string · optional
    Industry or niche (standalone mode). Helps target DR prompts to relevant case studies.
  • primary_goal · string · optional
    What the content should achieve (standalone mode).
  • deep_research_findings · text · optional
    Paste Deep Research results here after running the generated prompts. This is where the evidence comes from.
  • frameworks_of_interest · list · optional
    If you already have frameworks in mind to research, list them. Otherwise the AI covers all 10: AIDA, PAS, BAB, FAB, ACC, 4Ps, 4Cs, 4Us, QUEST, SLAP.
Example invocations
With Content Brief from RCP-075
#H->AI::Directive: (Execute Copywriting Framework Researcher with content_brief: [paste full Content Brief from RCP-075])
Standalone mode — no Content Brief needed
#H->AI::Directive: (Execute Copywriting Framework Researcher with content_type: email newsletter, industry: SaaS / project management tools, primary_goal: re-engagement of inactive trial users, frameworks_of_interest: PAS, AIDA, BAB)
After running Deep Research — paste findings back
#H->AI::Directive: (Continue Copywriting Framework Researcher with deep_research_findings: [paste all DR results here])

STEP 2Review and Run Deep Research Prompts

The AI generates targeted Deep Research prompts based on your context — typically 2–3 for simple situations, up to 6 for complex ones. Each prompt targets specific evidence: case studies, A/B test results, conversion data, or expert analysis relevant to your content type, audience, and industry. Review the prompts and adjust if needed. Then run them in your preferred Deep Research tool. The recipe is platform-agnostic — Claude Deep Research, Perplexity, Google Gemini Deep Research, or manual web research all work. Once you have the results, paste them back into the conversation.

STEP 3Review Research and Choose Your Framework

The AI synthesizes your DR findings in two passes. First, a research synthesis showing which frameworks appear in the evidence, what specific claims are supported, and how the data maps to your situation — you review this and flag anything that surprises you. Then, the Framework Recommendation Report: 2–3 recommended frameworks, each with evidence summaries, historical performance context, pros and cons specific to your situation, confidence ratings (High, Moderate, or Low with explanations), and implementation notes. Every claim is labeled [DR], [TP], or [INF] so you know what is evidence versus reasoning. Choose a framework and take it to the Framework Transformer (RCP-077) for transformation, or ask for more detail on any recommendation.

Usage Examples

Two abbreviated dialogues showing the research-to-recommendation flow. The first uses a Content Brief from RCP-075; the second uses standalone mode.
Example 1 · SaaS startup researching framework for a landing page (workflow mode)
User:#H->AI::Directive: (Execute Copywriting Framework Researcher with content_brief: [Content Brief from RCP-075 describing a 600-word project management landing page targeting small teams, conversion goal, professional-empathetic voice])
AI:Based on your Content Brief: 600-word SaaS landing page, conversion goal, small-team audience, professional-empathetic voice. This is a moderate-complexity situation — one content type but B2B audience with specific pain points. I recommend 4 DR prompts: (1) copywriting framework performance for SaaS landing pages with conversion data, (2) B2B small-team persuasion patterns and case studies, (3) landing page A/B test results comparing AIDA, PAS, FAB, and 4Ps, (4) current best practices for SaaS landing page copy. Review these prompts — would you like to adjust any before running them?
User:Those look good. Let me run them.
[User runs 4 DR prompts in their preferred tool and pastes findings back]
AI:Research synthesis: PAS appears in 3 of 4 sources with positive results for SaaS landing pages. [DR] A 2024 study found PAS-structured SaaS pages had 18% higher trial signups than feature-first layouts. FAB appears in 2 sources for technical product descriptions. AIDA found in 1 source but the data was from 2019 retail context, not SaaS. No quantitative data found for 4Ps in SaaS specifically. Does anything here surprise you or conflict with your experience?
[After confirming the synthesis, the AI produces the Framework Recommendation Report: PAS recommended (High confidence, multiple DR sources), FAB as alternative (Moderate confidence, fewer sources but relevant to technical features), with a PAS+4Us combination suggested for headlines. User chooses PAS and takes the report to RCP-077.]
Example 2 · Freelancer validating a framework choice for email campaigns (standalone mode)
User:#H->AI::Directive: (Execute Copywriting Framework Researcher with content_type: email campaign, industry: online fitness coaching, primary_goal: re-engagement of lapsed members, frameworks_of_interest: BAB, PAS)
AI:Context confirmed: email re-engagement campaign for online fitness coaching, targeting lapsed members. You want to compare BAB and PAS specifically. This is a simple situation — 2 DR prompts should cover it: (1) BAB vs PAS performance for re-engagement emails with case studies and open/click rates, (2) fitness industry email marketing frameworks and re-engagement tactics with conversion data. Would you like to adjust these?
[User runs 2 DR prompts. Research finds strong qualitative support for BAB in transformation narratives and re-engagement contexts, but limited quantitative data. PAS found effective for pain-point-heavy audiences with one fitness-adjacent case study showing higher click rates. The AI labels these findings clearly: the BAB support is [DR] qualitative, the PAS click rate data is [DR] quantitative but from a related rather than identical industry. Final report recommends BAB (Moderate confidence) with PAS as alternative (Moderate confidence), noting the research gap in fitness-specific email data.]

How AI Reads This Recipe

When this recipe is triggered, the AI acts as a research analyst specializing in copywriting framework effectiveness — designing research, synthesizing evidence, and presenting trade-offs, not making ungrounded recommendations. The AI should:
  1. LABEL every claim with its source: [DR] for Deep Research findings, [TP] for training-data patterns, or [INF] for AI inference connecting data points. This labeling is the core value proposition — it distinguishes evidence from opinion and is what separates this recipe from generic AI framework advice.
  2. NEVER fabricate statistics, conversion rates, A/B test results, or study citations. If the DR findings include quantitative data, present it with attribution. If no quantitative data is available, say so and use qualitative reasoning instead. The litmus test: if you cannot point to the specific DR finding that contains a number, do not present that number.
  3. GENERATE DR prompts specific enough to return useful data but broad enough to find results. Match the user’s content type, audience, and industry. Include specific frameworks to compare and specific evidence types to find. Never generate more than 6 prompts — diminishing returns and the user’s time is valuable.
  4. PRESENT trade-offs for every recommended framework. Every framework has pros and cons specific to the user’s situation. Do not declare one “best” framework — present 2–3 options with evidence and let the user decide based on their priorities.
  5. ACKNOWLEDGE research gaps honestly. If DR findings do not cover the user’s specific industry, note it. If the best data is from 2019, note that the landscape may have changed. A gap acknowledged is more useful than a gap hidden.
The AI should NOT recommend frameworks before DR findings are provided — that defeats the entire purpose of the recipe. The AI should NOT inflate confidence ratings to make recommendations sound more authoritative. The AI should NOT fill research gaps with fabricated data. If the user asks to skip Deep Research entirely, redirect to the Framework Transformer (RCP-077) which has built-in framework selection logic — the whole point of this recipe is evidence-based selection, and without DR it reduces to the same opinion-based advice available elsewhere.

When to Use This Recipe

Use this recipe when you:
  • Want evidence-based framework selection rather than generic AI recommendations. If you are writing high-stakes content where the framework choice significantly affects results — landing pages, sales emails, fundraising copy, product launches — the extra research time pays for itself in better-informed decisions.
  • Need to justify your framework choice to a team, client, or stakeholder. The Framework Recommendation Report provides labeled evidence and confidence ratings that make the reasoning transparent and defensible.
  • Are working in a niche where standard copywriting advice may not apply. Deep Research can surface industry-specific evidence that generic AI training data does not cover.
  • Already have a framework in mind and want to validate that choice. The recipe can focus DR prompts on your preferred framework and present both confirming and contradicting evidence.
Do not use this recipe when:
You want a fast transformation without a research step — go directly from the Context Analyzer (RCP-075) to the Framework Transformer (RCP-077) using the Quick Path. The transformer has built-in framework selection that works well for routine content. You do not have access to a Deep Research tool — this recipe is built around DR. Without it, the AI can only offer training-data opinions, which is what the transformer already does. You need content ideas or analysis before writing — use the Content Idea Generator (RCP-062) or Content Gap Analyzer (RCP-063) first, then come back to the Copywriting Frameworks workflow when you have content to transform.

Recipe FAQ

Q.Do I have to use Deep Research?

This recipe is designed around Deep Research. Without it, the AI can only offer training-data-based opinions — which is what the original RCP-057 did and what the Framework Transformer (RCP-077) does built-in. The entire value of this recipe is the transition from opinion to evidence. If you want to skip research, go directly from RCP-075 to RCP-077.

Q.What Deep Research tools work with this recipe?

Any tool that performs web research and returns findings: Claude Deep Research, Perplexity, Google Gemini Deep Research, or manual web research. The recipe generates prompts; you run them wherever you prefer. Results quality depends on the tool, but the synthesis and recommendation engine works with any input.

Q.How long does the research take?

DR prompt generation takes 2–3 minutes. Running DR depends on your tool, typically 3–10 minutes per prompt. Analysis of findings takes another 5–10 minutes. Total: roughly 20–45 minutes for the full research cycle. The investment is worth it for high-stakes content where framework choice significantly affects conversion, engagement, or other outcomes.

Q.What if Deep Research finds no relevant data?

The AI acknowledges the gap and supplements with training-data reasoning, clearly labeled as [TP] rather than [DR]. For niche industries or unusual content formats, research gaps are common. The recommendation will carry a Low confidence rating for unsupported aspects. The AI may also offer to adjust prompts for a second round of research targeting different evidence types.

Q.What if I already know which framework I want?

You can still use this recipe to validate your choice. Specify your framework of interest and the AI generates DR prompts focused on that framework’s performance for your situation. You receive both confirming and contradicting evidence. Confirmation gives you confidence; counter-evidence gives you awareness of trade-offs you might not have considered.

Q.Can I use this for non-English content?

Yes, but the DR prompts should specify the target language and market. Framework performance may vary by language and culture — techniques that work well in English-language marketing may not transfer directly. The AI adjusts DR prompts to target research in your specific linguistic context.

Version History

Changes to this recipe over time. Most recent first.
v3.00a-R 2026-04-27
P067 Phase 3 revision. Instructions updated: inserted Step 5 “Review Research Synthesis” to align user-facing steps with Recipe Code Gate 3 (synthesis review checkpoint). Previous Steps 5–6 renumbered to 6–7. CRAFT Flavors updated to CRAFT Cowork.

v3.00a 2026-02-17
Initial creation as part of 3-recipe Copywriting Frameworks workflow. Replaces research functionality from deleted RCP-057 (Copywriting Frameworks Master v2.00a). New recipe with Deep Research integration for evidence-based framework selection, source labeling system ([DR]/[TP]/[INF]), 12 behavioral rules, two-stage architecture with 4 wait gates, 10-framework reference, confidence-rated recommendations, and structured output for downstream recipe consumption.

THE ACTUAL RECIPE

RCP-000-000-076-COPYWRITING-FRAMEWORK-RESEARCHER

The second step in the Copywriting Frameworks workflow.
This recipe deep-researches available copywriting frameworks
and recommends the best fit(s) for your specific content,
audience, and goals. Using evidence-based research and
conversion data, it helps you choose from proven frameworks
(AIDA, PAS, BAB, FAB, and six others) with confidence and
justification. The output feeds directly into the Framework
Transformer (077) for immediate implementation.

The CRAFT Recipe

# ===========================================================
# COPYWRITING FRAMEWORK RESEARCHER
# Recipe ID: RCP-000-000-076
# Version: v3.00a-R (Phase 3 Revised)
# Series: Copywriting Frameworks (Recipe 2 of 3)
# Difficulty: Medium
# ===========================================================
# ===========================================================
# BEHAVIORAL RULES
# ===========================================================
#
# RULE 1: RESEARCH DEPTH OVER SPEED
# This recipe prioritizes thorough research over quick
# answers. Take time to investigate frameworks across
# multiple dimensions: historical effectiveness, A/B
# test results, platform-specific performance, audience
# type matching, and conversion data.
#
# RULE 2: EVIDENCE-BASED RECOMMENDATIONS ONLY
# Recommendations must be justified by research. Do not
# suggest a framework because it is popular or because
# it sounds good. Every recommendation must cite specific
# evidence (test results, case studies, conversion data,
# or documented effectiveness patterns).
#
# RULE 3: SOURCE TRANSPARENCY AND LABELING
# Every claim about framework effectiveness must include
# a source or data reference. If research is limited or
# unavailable, explicitly label reasoning as “inference,”
# “theoretical,” or “limited evidence” rather than
# falsely implying robust data support.
#
# RULE 4: NO FABRICATION
# Do not invent research, test results, or case studies.
# If you cannot find evidence for a framework’s
# effectiveness in a specific context, say so. The
# research is only valuable if it is real.
#
# RULE 5: CONFIDENCE SCORING REQUIRED
# Rate recommendation confidence (High / Medium / Low)
# based on data strength and framework-situation fit
# clarity. High confidence = strong data + clear fit.
# Low confidence = limited data OR unclear fit. Always
# explain the confidence score basis.
#
# RULE 6: FRAMEWORK-SITUATION MATCHING
# Not all frameworks fit all situations. A framework
# proven for B2B SaaS emails may not work for product
# descriptions. Analyze fit based on:
# – Content type (email, landing page, ad, etc.)
# – Industry (B2B, B2C, nonprofit, etc.)
# – Audience psychology and pain points
# – Platform-specific constraints
# – Conversion goal (awareness vs. action vs. retention)
#
# RULE 7: TRADE-OFF VISIBILITY
# No framework excels at everything. For each
# recommendation, explain what the framework does well
# AND where it has limitations for this specific
# situation. Help the user understand what they are
# choosing and what they are not.
#
# RULE 8: RESEARCH PROMPT QUALITY
# When generating research prompts at Phase 1B, create
# highly specific prompts that investigate:
# – Historical effectiveness (what does past data show?)
# – A/B test results (any controlled tests?)
# – Case studies (documented real-world usage?)
# – Platform fit (does platform favor this framework?)
# – Audience resonance (does this audience respond?)
# Do not create vague prompts like “tell me about AIDA.”
#
# RULE 9: RESEARCH GAPS AND LIMITATIONS
# If research on a framework is limited, contradictory,
# or domain-specific, note this openly. Some frameworks
# have strong data for certain contexts and weak evidence
# for others. Help the user understand where confidence
# should be high vs. low.
#
# RULE 10: HONOR THE CONTENT BRIEF
# If provided a Content Brief from RCP-075, use it as
# ground truth. Do not second-guess the user’s audience,
# goals, or constraints. Filter framework recommendations
# based on the brief’s constraints.
#
# RULE 11: RECOMMENDATION RANKING AND JUSTIFICATION
# Provide a ranked list (top choice first), not just a
# list of equal options. Clearly explain why the top
# choice is the top choice for this situation. Offer
# alternatives with honest trade-off explanations.
#
# RULE 12: CONFIDENCE INFLATION PROTECTION
# Do not increase confidence scores because the user
# prefers a certain framework or because the framework
# is well-known. Base confidence on actual data fit and
# situation matching. If confidence is low, say so.
#
# ===========================================================
# ===========================================================
# PARAMETERS
# ===========================================================
params = {
“content_brief”: {
“type”: “text”,
“required”: False,
“description”: “Full Content Brief from RCP-075 or a “
“summary of content type, audience, “
“goals, and constraints.”
},
“content_type”: {
“type”: “string”,
“required”: False,
“options”: [
“email”, “landing_page”, “ad_copy”, “product_description”,
“blog_post”, “sales_letter”, “social_post”, “pitch_deck”,
“newsletter”, “website_page”, “other”
],
“default”: “from_brief_or_clarify”
},
“industry”: {
“type”: “string”,
“required”: False,
“options”: [
“B2B_SaaS”, “B2B_services”, “B2C_ecommerce”,
“nonprofit”, “agency”, “healthcare”, “financial”,
“education”, “other”
],
“default”: “from_brief_or_clarify”
},
“primary_goal”: {
“type”: “string”,
“required”: False,
“options”: [
“awareness”, “engagement”, “conversion”,
“action”, “retention”, “trust”, “other”
],
“default”: “from_brief_or_clarify”
},
“deep_research_findings”: {
“type”: “text”,
“required”: False,
“description”: “Any existing research findings about “
“frameworks already conducted by the user.”
},
“frameworks_of_interest”: {
“type”: “text”,
“required”: False,
“description”: “Specific frameworks the user wants “
“prioritized in research (e.g., ‘AIDA “
“and PAS’). If not specified, all 10 “
“frameworks are researched.”
}
}
# ===========================================================
# FRAMEWORK REFERENCE (10 FRAMEWORKS)
# ===========================================================
frameworks_reference = {
“AIDA”: {
“full_name”: “Attention, Interest, Desire, Action”,
“ideal_for”: [“email”, “ads”, “landing_pages”],
“strength”: “Proven for direct response and short-form copy”,
“application_complexity”: “low”
},
“PAS”: {
“full_name”: “Problem, Agitate, Solve”,
“ideal_for”: [“sales_letters”, “product_pages”, “email”],
“strength”: “Excellent for pain-point-driven audiences”,
“application_complexity”: “medium”
},
“BAB”: {
“full_name”: “Before, After, Bridge”,
“ideal_for”: [“testimonials”, “case_studies”, “transformation”],
“strength”: “Powerful for transformation narratives”,
“application_complexity”: “medium”
},
“FAB”: {
“full_name”: “Features, Advantages, Benefits”,
“ideal_for”: [“product_descriptions”, “technical_content”],
“strength”: “Clear for feature-rich products”,
“application_complexity”: “low”
},
“ACC”: {
“full_name”: “Awareness, Comprehension, Conviction”,
“ideal_for”: [“educational_content”, “awareness_campaigns”, “non_profit”, “public_health”],
“strength”: “Strong for educational content and awareness building”,
“application_complexity”: “medium”
},
“4Ps”: {
“full_name”: “Promise, Picture, Proof, Push”,
“ideal_for”: [“direct_response”, “email_sequences”, “product_launches”, “landing_pages”],
“strength”: “Structured persuasion with proof element”,
“application_complexity”: “medium”
},
“4Cs”: {
“full_name”: “Clear, Concise, Compelling, Credible”,
“ideal_for”: [“quality_optimization”, “content_review”, “brand_consistency”],
“strength”: “Quality checklist for any content type”,
“application_complexity”: “low”
},
“4Us”: {
“full_name”: “Useful, Urgent, Unique, Ultra-specific”,
“ideal_for”: [“headlines”, “subject_lines”, “hooks”, “social_posts”, “CTAs”],
“strength”: “Optimized for attention capture in short form”,
“application_complexity”: “low”
},
“QUEST”: {
“full_name”: “Qualify, Understand, Educate, Stimulate, Transition”,
“ideal_for”: [“long_form_sales”, “webinar_sequences”, “high_ticket”, “complex_products”],
“strength”: “Multi-stage persuasion for complex buying decisions”,
“application_complexity”: “high”
},
“SLAP”: {
“full_name”: “Stop, Look, Act, Purchase”,
“ideal_for”: [“social_media_ads”, “quick_scroll_content”, “impulse_purchase_triggers”],
“strength”: “Optimized for fast-scroll environments”,
“application_complexity”: “low”
}
}
# ===========================================================
# PROMPT TEMPLATE
# ===========================================================
prompt_template = “””
# ===========================================================
# COPYWRITING FRAMEWORK RESEARCHER
# Recipe 2 of 3: Copywriting Frameworks Workflow
# ===========================================================
#
# YOUR ROLE: You are a research analyst and framework
# advisor. Your job is to conduct deep research on copywriting
# frameworks, analyze which fit the user’s situation best,
# and provide evidence-based recommendations with
# confidence scores and justification.
#
# You do NOT transform content. You RESEARCH, ANALYZE,
# and RECOMMEND.
#
# Follow ALL 12 behavioral rules throughout.
#
# ===========================================================
# ———————————————————–
# BEHAVIORAL RULES (ACTIVE โ€” FOLLOW THROUGHOUT)
# ———————————————————–
#
# RULE 1: Research depth over speed
# RULE 2: Evidence-based recommendations only
# RULE 3: Source transparency and labeling
# RULE 4: No fabrication of research
# RULE 5: Confidence scoring required
# RULE 6: Framework-situation matching critical
# RULE 7: Trade-off visibility
# RULE 8: Research prompt quality
# RULE 9: Research gaps and limitations acknowledgment
# RULE 10: Honor the Content Brief as ground truth
# RULE 11: Recommendation ranking with justification
# RULE 12: Confidence inflation protection
#
# ———————————————————–
# ———————————————————–
# INPUT
# ———————————————————–
CONTENT_BRIEF (or context):
{content_brief}
CONTENT_TYPE: {content_type}
INDUSTRY: {industry}
PRIMARY_GOAL: {primary_goal}
DEEP_RESEARCH_FINDINGS (if user-provided):
{deep_research_findings}
FRAMEWORKS_OF_INTEREST (if specified):
{frameworks_of_interest}
# ———————————————————–
# PHASE 1A: CONTEXT EXTRACTION AND RESEARCH PROMPT GENERATION
# ———————————————————–
1. EXTRACT KEY CONSTRAINTS FROM BRIEF
– Content type (email, landing page, product description, etc.)
– Industry/audience type
– Primary goal (awareness, conversion, engagement, etc.)
– Content length constraints
– Platform constraints
– Audience pain points or desires
– Any constraints that rule out certain frameworks
2. GENERATE TARGETED RESEARCH PROMPTS
Create 8-12 highly specific research prompts that
investigate:
– Historical effectiveness of each framework
– A/B test results and controlled studies
– Case studies and real-world usage
– Platform-specific performance (email vs. landing page)
– Audience-type resonance
– Industry-specific variations
– Framework combinations and hybrids
– Common pitfalls when using each framework
Do NOT create vague prompts. Be specific:
GOOD: “What A/B test results exist comparing AIDA vs.
PAS for B2B software SaaS landing pages?”
BAD: “Tell me about AIDA”
# =========================================================
# WAIT GATE 1
# =========================================================
# STOP HERE. Present the targeted research prompts.
# Ask: “Are these research questions capturing what you
# want to understand about framework fit? Edit, add, or
# remove as needed.”
#
# Do NOT proceed until the user confirms or edits prompts.
# =========================================================
# ———————————————————–
# PHASE 1B: DEEP RESEARCH EXECUTION
# ———————————————————–
Execute the research prompts. For each framework under
investigation:
1. HISTORICAL EFFECTIVENESS
– What is the framework’s track record?
– Which contexts/industries does it perform well in?
– Which contexts show weaker results?
– Data source and confidence level
2. A/B TEST RESULTS
– Any controlled tests comparing frameworks?
– What was the conversion or engagement lift?
– Sample size and statistical significance
– Any caveats or context dependencies?
3. CASE STUDIES
– Real-world usage examples
– What was the outcome?
– What made it work (or not)?
– How similar is the case to the user’s situation?
4. PLATFORM-SPECIFIC PERFORMANCE
– Email: what works best and why?
– Landing pages: different patterns?
– Social ads: specific effectiveness data?
– Content type variations
5. AUDIENCE RESONANCE PATTERNS
– Which audience types respond best to each framework?
– Age, income, buying stage, pain-point type?
– Emotional vs. rational audience preference?
– Any data on framework matching to audience psychology?
6. RESEARCH QUALITY AND GAPS
– How robust is the evidence?
– Are there contradictions in research?
– Is evidence specific to certain industries/contexts?
– Where is research weak or unavailable?
Synthesize research into clear findings per framework.
For each, explicitly note:
– Source(s) and confidence level (High/Medium/Low)
– How well the framework fits the user’s situation
– Key strengths and limitations
– Any caveats or context dependencies
# =========================================================
# WAIT GATE 2
# =========================================================
# STOP HERE. Present research findings by framework.
# Format: Framework name | Confidence | Key findings |
# Fit for this situation | Limitations
#
# Do NOT proceed until user confirms research accuracy.
# =========================================================
# ———————————————————–
# PHASE 2A: RESEARCH SYNTHESIS AND CONFIDENCE ANALYSIS
# ———————————————————–
Synthesize research into a structured analysis:
1. FRAMEWORK-SITUATION FIT ANALYSIS
For each framework, rate fit on three dimensions:
– Content type match (email, landing page, etc.)
– Audience resonance match (does audience psychology
favor this framework?)
– Goal achievement match (does this framework drive
the desired action?)
2. CONFIDENCE SCORING
Rate confidence (High/Medium/Low) for recommending
each framework, based on:
– Data strength (robust vs. limited vs. theoretical)
– Situation clarity (how similar is research context
to user’s situation?)
– Framework maturity (proven vs. emerging)
3. TRADE-OFF IDENTIFICATION
For each viable framework, note:
– What it does exceptionally well for this situation
– Where it has limitations or gaps
– What it is NOT well-suited for
Organize findings into a synthesis document showing
frameworks ranked by fit, with confidence scores.
# =========================================================
# WAIT GATE 3
# =========================================================
# STOP HERE. Present the research synthesis.
# Ask: “Does this research accurately represent your
# situation? Are you comfortable with the confidence
# scores and fit assessments before I make recommendations?”
#
# Do NOT proceed until user confirms.
# =========================================================
# ———————————————————–
# PHASE 2B: FRAMEWORK RECOMMENDATION
# ———————————————————–
Based on research synthesis, produce a structured
recommendation report:
## 1. TOP FRAMEWORK RECOMMENDATION
– Framework name
– Confidence score (with basis)
– Why this is the top choice
– Specific research supporting this choice
– What this framework does best for your situation
– Limitations to be aware of
## 2. ALTERNATIVE FRAMEWORKS (ranked 2-4)
– Framework name
– Confidence score
– Why consider this alternative
– Trade-offs vs. top choice
– Situations where this might be preferable
## 3. FRAMEWORKS NOT RECOMMENDED
– Framework(s) and why
– Specific mismatches with your situation
– When each WOULD be appropriate (so user understands
it is not a weak framework, just wrong for this case)
## 4. HYBRID/COMBINATION OPTIONS
– If research supports combining frameworks, describe
– When combinations work and why
– Implementation notes
## 5. NEXT STEPS
– Your selected framework + Content Brief โ†’ RCP-077
– Expected implementation timeline
– Key success factors for this framework in your context
# =========================================================
# WAIT GATE 4
# =========================================================
# STOP HERE. Present the complete recommendation report.
# Ask: “Does this recommendation make sense for your
# situation? Any questions about the research or the
# recommendation before you proceed to RCP-077?”
#
# Do NOT proceed until user confirms.
# =========================================================
# ===========================================================
# END COPYWRITING FRAMEWORK RESEARCHER
# ===========================================================
“””
# ===========================================================
# EXAMPLE USAGE
# ===========================================================
example_usage = “””
#H->AI::Directive: (Execute Copywriting Framework Researcher
with
content_brief: [paste full brief from RCP-075 here]
)
STANDALONE (without Content Brief):
#H->AI::Directive: (Execute Copywriting Framework Researcher
with
content_type: landing_page
industry: B2B_SaaS
primary_goal: conversion
frameworks_of_interest: AIDA, PAS
)
The AI will ask clarifying questions about audience and
constraints before proceeding to research.
“””
# ===========================================================
# SUCCESS CRITERIA
# ===========================================================
success_criteria = “””
A successful Framework Recommendation Report:
1. Is based on real research, not guessing or inferences
2. Every recommendation cites specific evidence or data
3. Confidence scores are realistic and explained
4. Frameworks are ranked with clear justification
5. Trade-offs are visible (what each framework gives/takes)
6. Framework-to-situation fit is clearly articulated
7. Research gaps and limitations are acknowledged
8. User can make an informed decision about framework choice
9. Recommendation output feeds directly into RCP-077 input
10. User understands not just WHICH framework, but WHY
“””
# ===========================================================
# END ACTUAL RECIPE CODE
# ===========================================================

{
“schema_version”: “1.1”,
“recipe_id”: “RCP-000-000-076”,
“recipe_name”: “Copywriting Framework Researcher”,
“version”: “v3.00a-R”,
“pipeline_run”: 48,
“session”: “H089”,
“date”: “2026-04-27”,
“project”: “CFT-PROJ-CP-067”,
“origin”: {
“project”: “P051f (WPRM-RECIPE-QA-TESTING)”,
“session”: “H015”,
“created_by”: “Cat (B)”,
“original_version”: “v3.00a”,
“replaces”: “RCP-057 (Copywriting Frameworks Master v2.00a, framework research component, deleted)”
},
“series”: {
“name”: “Copywriting Frameworks”,
“id”: “SUB-017”,
“position”: “2 of 3”,
“workflow”: [“RCP-075”, “RCP-076”, “RCP-077”],
“multi_recipe_combo”: true,
“combo_stage”: 2,
“usage_paths”: {
“quick”: “075 โ†’ 077”,
“thorough”: “075 โ†’ 076 โ†’ 077”,
“standalone_076”: “076 as independent research tool”
}
},
“family”: {
“name”: “Copywriting Frameworks”,
“number”: 16,
“status”: “open”,
“pipeline_position”: “Second Multi-Recipe Combo recipe in Phase 3 pipeline”
},
“architecture”: {
“type”: “Research and Analysis”,
“difficulty”: “Medium”,
“parameters”: {
“count”: 6,
“required”: 0,
“optional_list”: [“content_brief”, “content_type”, “industry”, “primary_goal”, “deep_research_findings”, “frameworks_of_interest”]
},
“behavioral_rules”: 12,
“wait_gates”: 4,
“phases”: 2,
“stage_structure”: {
“stage_1”: {
“name”: “Research Setup and Execution”,
“phases”: [“Phase 1A: Context Extraction and Research Prompt Generation”, “Phase 1B: Deep Research Execution”]
},
“stage_2”: {
“name”: “Analysis and Recommendation”,
“phases”: [“Phase 2A: Research Synthesis and Confidence Analysis”, “Phase 2B: Framework Recommendation”]
}
}
},
“frameworks”: {
“count”: 10,
“list”: [“AIDA”, “PAS”, “BAB”, “FAB”, “ACC”, “4Ps”, “4Cs”, “4Us”, “QUEST”, “SLAP”],
“reference_fields”: [“full_name”, “ideal_for”, “strength”, “application_complexity”]
},
“outputs”: [
“RESEARCH_SYNTHESIS: Per-framework findings (source, confidence, fit assessment, limitations)”,
“FRAMEWORK_RECOMMENDATION_REPORT: Ranked recommendations (top choice + alternatives) with evidence citations and confidence scores”,
“TRADE_OFF_ANALYSIS: What each framework does well vs. limitations for this situation”,
“IMPLEMENTATION_READINESS: Framework + Content Brief ready for RCP-077 input”
],
“relationships”: {
“upstream_recommended”: [
{
“recipe_id”: “RCP-000-000-075”,
“title”: “Copywriting Context Analyzer”,
“relationship”: “recommended-upstream”,
“note”: “Content Brief provides ground truth for framework-situation matching. RCP-076 can work standalone but benefits from RCP-075 input.”
}
],
“downstream_required”: [
{
“recipe_id”: “RCP-000-000-077”,
“title”: “Copywriting Framework Transformer”,
“relationship”: “required-downstream”,
“note”: “Framework recommendation + Content Brief = input for transformation. RCP-077 implements the selected framework.”
}
],
“parallel”: [
{
“recipe_id”: “RCP-000-000-062”,
“title”: “Content Idea Generator”,
“relationship”: “orthogonal”,
“note”: “Different workflow โ€” use RCP-062 for ideation, RCP-076 for framework selection on existing content.”
}
]
},
“ai_guidance”: {
“research_quality”: {
“type”: “keyed_list”,
“items”: [
{
“key”: “good_research”,
“description”: “A/B test results showing AIDA increased email CTR by 24% (n=5000, p<0.05) in B2B SaaS context. Case study: Company X applied PAS to landing page, conversion lifted 18%. Research limitation: Limited data for B2C ecommerce use.”
},
{
“key”: “bad_research”,
“description”: “AIDA is great for email. PAS is best for sales letters. No confidence scores, no data sources, no caveats.”
},
{
“key”: “research_gap_handling”,
“description”: “If research is limited: ‘Framework QUEST has limited published A/B test data for landing pages. Confidence: Moderate. Reasoning: strong case study evidence but small sample size. Platform documentation suggests good fit but lacks controlled comparison.'”
}
]
},
“common_pitfalls”: {
“type”: “keyed_list”,
“items”: [
{
“key”: “fabrication_risk”,
“description”: “Do not invent research or test results. If A/B test data does not exist, say ‘limited evidence’ not ‘testing shows.’ Use inference only when explicitly labeled as such.”
},
{
“key”: “source_labeling”,
“description”: “Every claim needs a source or confidence label. ‘Based on peer-reviewed study X’, ‘Common practice in industry Y’, ‘Limited published data; reasoning is theoretical’, ‘Case study Z suggests’.”
},
{
“key”: “deep_research_prompt_quality”,
“description”: “Weak: ‘Research AIDA.’ Strong: ‘What controlled A/B tests compare AIDA vs. PAS for B2B SaaS email? What were lift numbers and sample sizes?’ Weak prompts produce weak research.”
},
{
“key”: “research_gaps_invisibility”,
“description”: “If you cannot find data, say so. Do not hide uncertainty by sounding confident. ‘Research on FAB for B2C social ads is limited’ is honest. Proceeding as if you have robust data is not.”
},
{
“key”: “confidence_inflation”,
“description”: “Do not increase confidence because the user likes a framework or because it is famous. Base confidence purely on data fit + situation matching. Low confidence is honest and valuable.”
}
]
}
},
“lessons_learned”: [
{
“id”: “LL-CRPW-076-001”,
“category”: “PATTERN”,
“lesson”: “CRAFT_FLAVORS field ‘All’ โ€” 13th consecutive encounter, surface form ‘All’, 6th ADD. Auto-applied per REC-19 standing authority.”,
“source”: “REC-19 auto-apply, pipeline run 48”
}
]
}

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