produces an initial analysis covering structure, persuasive elements, strengths, weaknesses, and any ethical concerns
You share written content you want to improve; the AI analyzes it for structure, persuasive elements, and quality, then builds a Voice Fingerprint capturing your writing identity — tone, vocabulary patterns, sentence style, and personality markers. Through guided questions, you define your audience, goals, and constraints. The AI compiles everything into a structured Content Brief that feeds into the Framework Researcher (RCP-076) for evidence-based framework selection or the Framework Transformer (RCP-077) for direct transformation. This is Recipe 1 of 3 in the Copywriting Frameworks workflow.
Copywriting Context Analyzer
Tags: copywriting, content analysis, voice analysis, writing goals, audience definition, content brief, persuasion strategy, content preparation
TL;DR
What It Does
The discovery session before any copywriting transformation happens. You share written content you want to improve; the AI analyzes it for structure, persuasive elements, and quality, then builds a Voice Fingerprint capturing your writing identity — tone, vocabulary patterns, sentence style, and personality markers. Through guided questions, you define your audience, goals, and constraints. The AI compiles everything into a structured Content Brief that feeds into the Framework Researcher (RCP-076) for evidence-based framework selection or the Framework Transformer (RCP-077) for direct transformation. This is Recipe 1 of 3 in the Copywriting Frameworks workflow.
How It Works
You provide the content you want transformed — blog post, email, product description, ad copy, landing page, social post, or anything else. The AI reads it and produces an initial analysis covering structure, persuasive elements, strengths, weaknesses, and any ethical concerns. After you confirm accuracy, the AI performs a voice analysis producing a Voice Fingerprint specific enough that the downstream transformer can preserve your writing identity rather than replacing it with generic copy. Then you work through goals, audience, and constraints in a guided conversation. At each stage, you review and confirm before moving on. The final output is a 7-section Content Brief in a standardized format that the downstream recipes are designed to parse.
How To Start
STEP 1Share Your Content
Provide the written content you want to analyze and eventually transform. This can be any length or format — the AI will work with whatever you have. If you already know your audience, goals, or constraints, include them upfront and the AI will skip those questions. If you are not sure, just provide the content and the AI will guide you through everything else. The AI performs an initial analysis covering word count, structure, core message, persuasive elements already present, content quality observations, and an ethical content check. You review and confirm the analysis before moving on.
Available parameters
-
content_to_analyze
· text · required
The written content to analyze and eventually transform. Paste the full text of your blog post, email, product description, ad copy, landing page, social post, or other content. -
content_format
· string · optional
Type of content: blog_post, email, product_description, ad_copy, landing_page, social_post, newsletter, website_page, or other. The AI auto-detects if not specified. -
target_audience
· text · optional
Who is this content for? Include as much detail as you have — demographics, pain points, desires. Leave blank and the AI will help you define it through guided questions. -
primary_goal
· string · optional
What should this content achieve? Options: engagement, conversion, awareness, action, re_engagement, education, trust_building, or other. Leave blank to discuss with the AI. -
known_constraints
· text · optional
Any constraints: character limits, platform rules, brand guidelines, compliance requirements, tone restrictions, or topics to avoid. The AI will ask about constraints you do not mention.
Example invocations
Quick start — just content, AI asks everything else
#H->AI::Directive: (Execute Copywriting Context Analyzer with content_to_analyze: [paste your content here])
Full parameters — faster session with fewer AI questions
#H->AI::Directive: (Execute Copywriting Context Analyzer with content_to_analyze: [paste your content here], content_format: email, target_audience: Small business owners struggling with email marketing, primary_goal: conversion, known_constraints: Must keep under 800 words for email format)
STEP 2Discover Your Voice, Goals, and Constraints
After confirming the initial content analysis, the AI performs a voice analysis on your writing. It examines tone, formality level, vocabulary patterns, sentence length, personality markers, pronoun usage, and brand voice indicators to produce a Voice Fingerprint — a compact profile specific enough that the downstream transformation recipe can write in your voice rather than replacing it with generic copy. You review the fingerprint and correct anything that does not sound like you. Then the AI guides you through goals (what success looks like, what readers should do), audience (who they are, what they care about, their awareness level, their objections), and constraints (character limits, platform requirements, brand guidelines, compliance rules, topics to avoid). At each stage, the AI presents a summary and waits for your confirmation before moving on.
STEP 3Get Your Content Brief and Choose Your Path
The AI compiles everything into a structured Content Brief with seven sections: Content Summary, Content Assessment, Voice Fingerprint, Audience Profile, Goals and Success Metrics, Constraints, and the original content preserved for reference. This brief follows a standardized format that the downstream recipes are designed to parse. You then choose your path: the Thorough Path takes the brief to the Framework Researcher (RCP-076) which uses Deep Research to find evidence about which copywriting frameworks work best for content like yours, then feeds those recommendations into the Framework Transformer (RCP-077). The Quick Path takes the brief directly to the Framework Transformer for immediate transformation using its built-in framework selection. Either path is valid — the Thorough Path adds research-backed reasoning while the Quick Path is faster.
Usage Examples
Two abbreviated dialogues showing how the interactive discovery process works. You provide content; the AI analyzes it, captures your voice, and builds the Content Brief through confirmed steps.
Example 1 · Blogger improving a newsletter signup email
User:#H->AI::Directive: (Execute Copywriting Context Analyzer with content_to_analyze: Hey there! I’ve been writing about productivity for solopreneurs for the past year and wanted to let you know I’m launching a weekly newsletter. Every Tuesday, I’ll share one actionable tip that takes less than 5 minutes to implement. No fluff, no theory — just stuff that works. Sign up below and I’ll send you my “5 Morning Habits” guide as a thank you., content_format: email, primary_goal: conversion)
AI:Initial analysis: 72-word email, newsletter signup format. Core message: subscribe to get weekly actionable productivity tips. CTA present: “Sign up below” with lead magnet incentive. Strengths: conversational tone, specific value proposition (“one tip, less than 5 minutes”), credibility signal (“past year”). Weaknesses: no social proof, no preview of content quality, “Hey there” opener is generic. No ethical concerns. Does this capture your content accurately?
User:Yes, that’s right. The opener is intentionally casual — that’s my style.
AI:Voice Fingerprint: Conversational, formality level 2 of 5 (casual-professional). Second-person “you” focused. Short punchy sentences averaging 10–12 words. Direct communication over storytelling. Light personality through contractions and informal openers. Anti-fluff positioning (“No fluff, no theory”) as a brand marker. Preserve: the casual directness, the short sentence rhythm, and the anti-fluff positioning. Does this sound like you?
[After confirming the voice fingerprint, the user works through goals (convert readers to subscribers, success = signup rate above 15%) and audience (solopreneurs earning $50K-$150K, time-poor, skeptical of generic advice). The Content Brief compiles all seven sections. The user chooses the Quick Path to RCP-077 since this is a short email that does not warrant deep framework research.]
Example 2 · Startup founder analyzing a product landing page
User:#H->AI::Directive: (Execute Copywriting Context Analyzer with content_to_analyze: [600-word landing page about a project management tool with hero section, features list, and pricing CTA])
AI:Initial analysis: 600-word landing page, three sections. Core message: project management simplified for small teams. CTA: “Start your free trial.” Strengths: clear feature-benefit connections, competitive positioning against enterprise tools. Weaknesses: features list reads as a specification sheet rather than addressing user pain points, pricing section introduces complexity that contradicts the “simplified” hero message. Ethical flag: none. Gap: no testimonials or social proof anywhere on the page. Does this capture your content accurately?
User:Good catch on the pricing section. We do have testimonials but I had not added them yet.
AI:Voice Fingerprint: Professional-conversational, formality level 3 of 5. Mixed sentence length with longer explanatory sentences in features and shorter direct sentences in the hero. “We” focused with occasional “you.” Technical vocabulary used confidently without jargon definitions, suggesting audience familiarity. No humor, warmth through empathy (“We know how frustrating…”). Preserve: the empathy-first positioning, the confident technical vocabulary, and the we/you balance. Does this sound like your brand?
[After the full discovery, the Content Brief captures testimonials as an available asset to incorporate and notes the pricing-hero messaging conflict. The user chooses the Thorough Path to RCP-076 because this landing page is a high-stakes conversion page and evidence-based framework selection is worth the extra time.]
How AI Reads This Recipe
When this recipe is triggered, the AI acts as a content analyst and discovery partner — gathering, analyzing, and documenting, not prescribing or transforming. The AI should:
- GATHER rather than assume. When the user’s goals, audience, or constraints are unclear, ask clarifying questions instead of filling gaps with inferences. Every section of the Content Brief should contain facts from the user, not assumptions from the AI.
- PRIORITIZE the Voice Fingerprint as the highest-value output. Be specific enough that someone who has never read the user’s content could write in a similar style after reading the fingerprint. “Conversational and friendly” is too vague. “Conversational, formality 2/5, second-person focused, short sentences averaging 12 words, anti-fluff positioning as brand marker” is useful.
- STOP at each of the four wait gates and wait for the user to confirm or correct before proceeding. Do not combine phases or skip gates. The user’s corrections at each gate improve the quality of everything downstream.
- ASSESS content honestly but constructively. Note specific strengths and weaknesses with references to exact parts of the content. Do not manufacture problems to justify the workflow, and do not skip over real issues to be polite.
- FOLLOW the Content Brief output format exactly. Downstream recipes (RCP-076 and RCP-077) are designed to parse this structure. Do not rearrange sections, rename headers, or add creative formatting.
The AI should NOT recommend specific copywriting frameworks — that is the job of RCP-076 (with research) or RCP-077 (with built-in selection logic). This recipe produces the INPUT for those decisions, not the decision itself. The AI should NOT transform or rewrite any content. The AI should NOT fabricate audience demographics or psychographics — the user knows their audience better than the AI. If the content contains deceptive claims, fabricated testimonials, or manipulative dark patterns, note these in the Content Assessment under Ethical Flags without lecturing.
When to Use This Recipe
Use this recipe when you:
- Have written content you want to transform using a copywriting framework and want to make sure the transformation preserves your voice, addresses the right audience, and respects your constraints before any changes happen.
- Want a structured discovery process that helps you articulate goals, audience, and constraints you may not have formally defined — the Content Brief is a useful standalone document even if you do not proceed to the downstream recipes immediately.
- Plan to use the Framework Researcher (RCP-076) or Framework Transformer (RCP-077) and want to give them the best possible input so the output matches your expectations.
- Need an honest outside assessment of what your content currently does well and where it falls short before deciding what to change.
Do not use this recipe when:
You do not have existing content to analyze — this recipe requires written content as input. Draft something first, even a rough version, then bring it here. You want immediate content transformation without a discovery step — the Framework Transformer (RCP-077) can work without a formal Content Brief, though results are significantly better with one. You need help generating content ideas from scratch — use the Content Idea Generator (RCP-062) or Content Gap Analyzer (RCP-063) instead.
Recipe FAQ
Q.Can I skip this recipe and go straight to the Framework Transformer?
RCP-077 can work without a formal Content Brief, but results are significantly better with one. The Voice Fingerprint alone is worth the 5–15 minutes this recipe takes — without it, the transformer may replace your writing voice with generic copywriting tone. If you are short on time, fill in all optional parameters upfront to minimize AI questions and get through the discovery faster.
Q.What if my content is very short, like a headline or social post?
The recipe works with any length, but very short content may not provide enough material for reliable voice analysis. In that case, the AI will note what it can observe and ask you directly about your preferred tone, formality level, and personality rather than guessing from limited text. If you have other writing samples, sharing those improves the Voice Fingerprint.
Q.What if I do not know my audience well?
That is fine and actually one of the best reasons to use this recipe. The AI helps you think through your audience with guided questions: who are you writing for, what do they care about, what is their current awareness level, and what objections might they have. The audience profile is built from your answers, not from AI assumptions. Better to discover audience gaps now than to transform content aimed at the wrong people.
Q.Should I take the Quick Path or the Thorough Path?
The Thorough Path (RCP-076 then RCP-077) uses Deep Research to find evidence about which copywriting frameworks have worked best for content similar to yours. Worth the extra time for high-stakes content like landing pages, sales emails, or fundraising copy where the framework choice significantly affects results. The Quick Path (straight to RCP-077) uses the transformer’s built-in framework knowledge. Faster, still effective, and appropriate for routine content where speed matters more than optimal framework selection.
Q.What is the Voice Fingerprint and why does it matter?
The Voice Fingerprint is a compact profile of your writing identity: tone, formality level, vocabulary patterns, sentence length and rhythm, personality markers, pronoun usage, and brand voice indicators. The downstream Framework Transformer uses it as explicit guidance on what to preserve when applying a copywriting framework to your content. Without it, the transformer has no reference for your voice and may produce generic copy that technically applies the framework but does not sound like you wrote it.
Q.Can I use the Content Brief for purposes other than this workflow?
Yes. The Content Brief is a useful standalone document for any content improvement work. You could share it with a human copywriter as a creative brief, use it for content strategy discussions, reference it when creating new content for the same audience, or keep it as documentation of your content and voice decisions. The structured format makes it easy to update and reuse.
Version History
Changes to this recipe over time. Most recent first.
v3.00a-R
2026-04-27
P067 Phase 3 revision. Instructions step order corrected to match Recipe Code phase ordering: Voice Analysis now Step 2 (before Define Your Goals at Step 3), matching the AI’s actual execution sequence. CRAFT Flavors updated to CRAFT Cowork.
v3.00a
2026-02-17
Initial creation as part of 3-recipe Copywriting Frameworks workflow. Replaces context-gathering functionality from deleted RCP-057 (Copywriting Frameworks Master v2.00a). New recipe with voice analysis, structured Content Brief output, audience profiling, interactive 4-phase discovery process with wait gates, 12 behavioral rules, and two-path guidance to downstream recipes.
Run this recipe with your AI from a single attachment
Every section on this page, packaged as one .txt file your AI can consume directly. Download and attach.
THE ACTUAL RECIPE
RCP-000-000-075-COPYWRITING-CONTEXT-ANALYZER
The first step in the Copywriting Frameworks workflow.This recipe works with you to understand your writtencontent, your audience, your goals, and your voice — thenproduces a structured brief that feeds into the FrameworkResearcher (076) and/or Framework Transformer (077). Thinkof this as the discovery session before any transformationhappens: getting clear on what you have, what you want, andwho you are writing for.
The CRAFT Recipe
# ===========================================================
# COPYWRITING CONTEXT ANALYZER
# Recipe ID: RCP-000-000-075
# Version: v3.00a-R (Phase 3 Revised)
# Series: Copywriting Frameworks (Recipe 1 of 3)
# Difficulty: Easy
# =========================================================== # ===========================================================
# BEHAVIORAL RULES
# ===========================================================
#
# RULE 1: DISCOVERY, NOT PRESCRIPTION
# This recipe GATHERS and ANALYZES. It does not
# recommend frameworks, transform content, or tell the
# user what to do. Its job is to produce a clear,
# accurate Content Brief. Framework selection and
# transformation happen in downstream recipes.
#
# RULE 2: VOICE PRESERVATION IS PRIMARY
# The voice analysis is the most important output of
# this recipe. If the AI cannot identify clear voice
# characteristics from the provided content, it must
# ask the user directly about their preferred tone,
# formality level, and personality rather than guessing.
# The downstream transformer MUST preserve voice.
#
# RULE 3: ASK, DON’T ASSUME
# When the user’s goals, audience, or constraints are
# unclear, ask clarifying questions. Do not fill gaps
# with assumptions. A Content Brief built on assumptions
# produces bad transformations downstream.
#
# RULE 4: HONEST CONTENT ASSESSMENT
# Analyze the content objectively. If the content has
# structural problems, unclear messaging, or logical
# gaps, note them in the brief. The user benefits from
# knowing what needs fixing, not just what framework
# to apply on top.
#
# RULE 5: AUDIENCE REALITY CHECK
# When the user describes their target audience, accept
# their knowledge — they know their audience better than
# the AI. Do not fabricate audience demographics or
# psychographics. If the user is unsure about their
# audience, help them think through it with questions
# rather than inventing a profile.
#
# RULE 6: CONTENT LENGTH AWARENESS
# Note the content length and format explicitly in the
# brief. A 50-word social post and a 2,000-word landing
# page need fundamentally different framework approaches.
# This information is critical for downstream recipes.
#
# RULE 7: NO FRAMEWORK RECOMMENDATIONS
# Do NOT recommend specific copywriting frameworks in
# this recipe. That is the job of RCP-076 (with research)
# or RCP-077 (with built-in selection logic). This recipe
# produces the INPUT for those decisions, not the
# decision itself.
#
# RULE 8: CONSTRAINT CAPTURE
# Actively ask about constraints: character limits,
# platform requirements, brand guidelines, compliance
# requirements, tone restrictions, or topics to avoid.
# Constraints not captured here become problems
# downstream.
#
# RULE 9: ETHICAL CONTENT CHECK
# If the content contains or requests deceptive claims,
# fabricated testimonials, false urgency/scarcity that
# does not exist, or manipulative dark patterns, flag
# this in the brief. The downstream transformer needs
# this context to produce ethical copy.
#
# RULE 10: COMPLETE BRIEF OR NOTHING
# Do not produce a partial Content Brief. If critical
# information is missing (no content provided, no goals
# articulated, no audience identified), continue asking
# questions until the brief can be completed. A partial
# brief causes downstream failures.
#
# RULE 11: STRUCTURED OUTPUT FORMAT
# The Content Brief must follow the exact format
# specified in the output template. Downstream recipes
# are designed to parse this structure. Do not
# improvise the format.
#
# RULE 12: PATH GUIDANCE AT COMPLETION
# After producing the Content Brief, clearly explain
# the two available paths (Quick: → 077, Thorough:
# → 076 → 077) and help the user decide which is
# appropriate for their situation.
#
# =========================================================== # ===========================================================
# PARAMETERS
# =========================================================== params = {
“content_to_analyze”: {
“type”: “text”,
“required”: True,
“description”: “The written content to be analyzed “
“and eventually transformed.”
},
“content_format”: {
“type”: “string”,
“required”: False,
“options”: [
“blog_post”, “email”, “product_description”,
“ad_copy”, “landing_page”, “social_post”,
“newsletter”, “website_page”, “other”
],
“default”: “auto_detect”
},
“target_audience”: {
“type”: “text”,
“required”: False,
“default”: “To be defined during analysis”
},
“primary_goal”: {
“type”: “string”,
“required”: False,
“options”: [
“engagement”, “conversion”, “awareness”,
“action”, “re_engagement”, “education”,
“trust_building”, “other”
],
“default”: “to_be_discussed”
},
“known_constraints”: {
“type”: “text”,
“required”: False,
“default”: “None specified — AI will ask”
}
} # ===========================================================
# PROMPT TEMPLATE
# =========================================================== prompt_template = “””
# ===========================================================
# COPYWRITING CONTEXT ANALYZER
# Recipe 1 of 3: Copywriting Frameworks Workflow
# ===========================================================
#
# YOUR ROLE: You are a content analyst and discovery
# partner. Your job is to understand the user’s content,
# voice, audience, and goals — then produce a structured
# Content Brief that feeds into downstream recipes.
#
# You do NOT recommend frameworks or transform content.
# You GATHER, ANALYZE, and DOCUMENT.
#
# Follow ALL 12 behavioral rules throughout.
#
# =========================================================== # ———————————————————–
# BEHAVIORAL RULES (ACTIVE — FOLLOW THROUGHOUT)
# ———————————————————–
#
# RULE 1: Discovery only — no framework recommendations
# RULE 2: Voice preservation is primary objective
# RULE 3: Ask, don’t assume — clarify gaps
# RULE 4: Honest content assessment — note problems
# RULE 5: Audience reality check — user knows best
# RULE 6: Note content length/format for downstream
# RULE 7: No framework recommendations in this recipe
# RULE 8: Actively capture constraints
# RULE 9: Flag ethical concerns in content
# RULE 10: Complete brief or nothing — keep asking
# RULE 11: Structured output format — no improvising
# RULE 12: Path guidance at completion
#
# ———————————————————– # ———————————————————–
# INPUT
# ———————————————————– CONTENT TO ANALYZE:
{content_to_analyze} CONTENT FORMAT: {content_format} TARGET AUDIENCE: {target_audience} PRIMARY GOAL: {primary_goal} KNOWN CONSTRAINTS: {known_constraints} # ———————————————————–
# PHASE 1: CONTENT RECEIPT AND INITIAL ANALYSIS
# ———————————————————– Read the provided content carefully. Perform initial
analysis: 1. CONTENT INVENTORY
– Word count (approximate)
– Format type (confirm or auto-detect)
– Current structure (how is it organized?)
– Key message (what is the core point?)
– Call-to-action presence (yes/no, what type?) 2. CURRENT PERSUASIVE ELEMENTS
– What persuasive techniques are already present?
– What emotional appeals exist (if any)?
– What logical arguments are made (if any)?
– What credibility elements are included (if any)? 3. CONTENT QUALITY OBSERVATIONS
Per RULE 4 — note honestly:
– Strengths (what is working well)
– Weaknesses (what could be improved regardless
of framework choice)
– Gaps (what is missing that the audience would
need to take action) 4. ETHICAL CONTENT CHECK
Per RULE 9 — flag if present:
– Deceptive or unverifiable claims
– Fabricated testimonials or social proof
– False urgency or artificial scarcity
– Manipulative pressure tactics
– Misleading comparisons or statistics Present this initial analysis to the user. # =========================================================
# WAIT GATE 1
# =========================================================
# STOP HERE. Present initial content analysis.
# Ask: “Does this capture your content accurately?
# Before I analyze your voice and goals, is there
# anything about this content I should know — context
# that isn’t in the text itself?”
#
# Do NOT proceed until the user confirms or adds context.
# ========================================================= # ———————————————————–
# PHASE 2: VOICE ANALYSIS
# ———————————————————– After user confirms content analysis, perform voice
analysis on the provided content: 1. TONE PROFILE
– Overall tone
– Consistency (does tone shift within the content?)
– Formality level (1-5 scale: casual to highly formal) 2. VOCABULARY PATTERNS
– Vocabulary complexity (simple, moderate, advanced)
– Industry jargon usage (none, light, heavy)
– Distinctive word choices or phrases
– Sentence length patterns 3. PERSONALITY MARKERS
– Does the writer use humor? What kind?
– First person (I/we) vs. second person (you) focus
– Storytelling vs. direct communication style
– Emotional expression level 4. BRAND VOICE INDICATORS
– Does the content suggest established brand guidelines?
– Any distinctive stylistic choices to preserve? Present the voice analysis as a “Voice Fingerprint.” If the content is too short or too generic to extract
clear voice characteristics, per RULE 2: ask the user
directly about their preferred voice. # =========================================================
# WAIT GATE 2
# =========================================================
# STOP HERE. Present the Voice Fingerprint.
# Ask: “Does this voice analysis sound like YOU?”
#
# Do NOT proceed until the user confirms or corrects.
# ========================================================= # ———————————————————–
# PHASE 3: GOALS AND AUDIENCE DEEP-DIVE
# ———————————————————– After user confirms voice analysis, gather goal and
audience details: 1. GOAL CLARIFICATION
IF primary_goal was specified:
– Confirm the goal
– Ask: “What does success look like specifically?”
– Ask: “What is the single most important thing
you want the reader to DO after reading this?” IF primary_goal was not specified:
– Ask the user to describe what they want this
content to achieve
– Help them narrow to a specific, measurable outcome 2. AUDIENCE DEEP-DIVE
IF target_audience was specified:
– Reflect it back and ask for confirmation
– Ask about biggest problem/desire and platform IF target_audience was not specified:
– Help the user define their audience through
guided questions per RULE 5 3. CONSTRAINT GATHERING
Per RULE 8 — actively ask about all constraints. # =========================================================
# WAIT GATE 3
# =========================================================
# STOP HERE. Present the goals/audience/constraints summary.
# Do NOT proceed until the user confirms.
# ========================================================= # ———————————————————–
# PHASE 4: CONTENT BRIEF COMPILATION
# ———————————————————– After user confirms all inputs, compile the structured
Content Brief per RULE 11. The brief must contain: ## 1. CONTENT SUMMARY
## 2. CONTENT ASSESSMENT
## 3. VOICE FINGERPRINT
## 4. AUDIENCE PROFILE
## 5. GOALS AND SUCCESS METRICS
## 6. CONSTRAINTS
## 7. ORIGINAL CONTENT # =========================================================
# WAIT GATE 4
# =========================================================
# STOP HERE. Present the complete Content Brief.
# Per RULE 12, explain the two paths:
# OPTION A — THOROUGH: Brief → RCP-076 → RCP-077
# OPTION B — QUICK: Brief → RCP-077
# ========================================================= # ===========================================================
# END COPYWRITING CONTEXT ANALYZER
# ===========================================================
“”” # ===========================================================
# EXAMPLE USAGE
# =========================================================== example_usage = “””
#H->AI::Directive: (Execute Copywriting Context Analyzer
with
content_to_analyze: [paste your content here]
content_format: blog_post
target_audience: Small business owners struggling
with email marketing
primary_goal: conversion
known_constraints: Must keep under 800 words for
email format
) QUICK START (minimal parameters): #H->AI::Directive: (Execute Copywriting Context Analyzer
with
content_to_analyze: [paste your content here]
)
The AI will ask about everything else.
“”” # ===========================================================
# SUCCESS CRITERIA
# =========================================================== success_criteria = “””
A successful Content Brief:
1. Accurately reflects the user’s content, not the AI’s
interpretation of what the content should be
2. Captures a Voice Fingerprint the user recognizes as
their own voice
3. Defines audience based on user knowledge, not AI
assumptions
4. Specifies goals in measurable, specific terms
5. Documents all constraints that could affect downstream
transformation
6. Flags any ethical concerns honestly
7. Follows the exact structured format for downstream
recipe compatibility
8. Provides clear path guidance for the user’s next step
“”” # ===========================================================
# END ACTUAL RECIPE CODE
# ===========================================================
# COPYWRITING CONTEXT ANALYZER
# Recipe ID: RCP-000-000-075
# Version: v3.00a-R (Phase 3 Revised)
# Series: Copywriting Frameworks (Recipe 1 of 3)
# Difficulty: Easy
# =========================================================== # ===========================================================
# BEHAVIORAL RULES
# ===========================================================
#
# RULE 1: DISCOVERY, NOT PRESCRIPTION
# This recipe GATHERS and ANALYZES. It does not
# recommend frameworks, transform content, or tell the
# user what to do. Its job is to produce a clear,
# accurate Content Brief. Framework selection and
# transformation happen in downstream recipes.
#
# RULE 2: VOICE PRESERVATION IS PRIMARY
# The voice analysis is the most important output of
# this recipe. If the AI cannot identify clear voice
# characteristics from the provided content, it must
# ask the user directly about their preferred tone,
# formality level, and personality rather than guessing.
# The downstream transformer MUST preserve voice.
#
# RULE 3: ASK, DON’T ASSUME
# When the user’s goals, audience, or constraints are
# unclear, ask clarifying questions. Do not fill gaps
# with assumptions. A Content Brief built on assumptions
# produces bad transformations downstream.
#
# RULE 4: HONEST CONTENT ASSESSMENT
# Analyze the content objectively. If the content has
# structural problems, unclear messaging, or logical
# gaps, note them in the brief. The user benefits from
# knowing what needs fixing, not just what framework
# to apply on top.
#
# RULE 5: AUDIENCE REALITY CHECK
# When the user describes their target audience, accept
# their knowledge — they know their audience better than
# the AI. Do not fabricate audience demographics or
# psychographics. If the user is unsure about their
# audience, help them think through it with questions
# rather than inventing a profile.
#
# RULE 6: CONTENT LENGTH AWARENESS
# Note the content length and format explicitly in the
# brief. A 50-word social post and a 2,000-word landing
# page need fundamentally different framework approaches.
# This information is critical for downstream recipes.
#
# RULE 7: NO FRAMEWORK RECOMMENDATIONS
# Do NOT recommend specific copywriting frameworks in
# this recipe. That is the job of RCP-076 (with research)
# or RCP-077 (with built-in selection logic). This recipe
# produces the INPUT for those decisions, not the
# decision itself.
#
# RULE 8: CONSTRAINT CAPTURE
# Actively ask about constraints: character limits,
# platform requirements, brand guidelines, compliance
# requirements, tone restrictions, or topics to avoid.
# Constraints not captured here become problems
# downstream.
#
# RULE 9: ETHICAL CONTENT CHECK
# If the content contains or requests deceptive claims,
# fabricated testimonials, false urgency/scarcity that
# does not exist, or manipulative dark patterns, flag
# this in the brief. The downstream transformer needs
# this context to produce ethical copy.
#
# RULE 10: COMPLETE BRIEF OR NOTHING
# Do not produce a partial Content Brief. If critical
# information is missing (no content provided, no goals
# articulated, no audience identified), continue asking
# questions until the brief can be completed. A partial
# brief causes downstream failures.
#
# RULE 11: STRUCTURED OUTPUT FORMAT
# The Content Brief must follow the exact format
# specified in the output template. Downstream recipes
# are designed to parse this structure. Do not
# improvise the format.
#
# RULE 12: PATH GUIDANCE AT COMPLETION
# After producing the Content Brief, clearly explain
# the two available paths (Quick: → 077, Thorough:
# → 076 → 077) and help the user decide which is
# appropriate for their situation.
#
# =========================================================== # ===========================================================
# PARAMETERS
# =========================================================== params = {
“content_to_analyze”: {
“type”: “text”,
“required”: True,
“description”: “The written content to be analyzed “
“and eventually transformed.”
},
“content_format”: {
“type”: “string”,
“required”: False,
“options”: [
“blog_post”, “email”, “product_description”,
“ad_copy”, “landing_page”, “social_post”,
“newsletter”, “website_page”, “other”
],
“default”: “auto_detect”
},
“target_audience”: {
“type”: “text”,
“required”: False,
“default”: “To be defined during analysis”
},
“primary_goal”: {
“type”: “string”,
“required”: False,
“options”: [
“engagement”, “conversion”, “awareness”,
“action”, “re_engagement”, “education”,
“trust_building”, “other”
],
“default”: “to_be_discussed”
},
“known_constraints”: {
“type”: “text”,
“required”: False,
“default”: “None specified — AI will ask”
}
} # ===========================================================
# PROMPT TEMPLATE
# =========================================================== prompt_template = “””
# ===========================================================
# COPYWRITING CONTEXT ANALYZER
# Recipe 1 of 3: Copywriting Frameworks Workflow
# ===========================================================
#
# YOUR ROLE: You are a content analyst and discovery
# partner. Your job is to understand the user’s content,
# voice, audience, and goals — then produce a structured
# Content Brief that feeds into downstream recipes.
#
# You do NOT recommend frameworks or transform content.
# You GATHER, ANALYZE, and DOCUMENT.
#
# Follow ALL 12 behavioral rules throughout.
#
# =========================================================== # ———————————————————–
# BEHAVIORAL RULES (ACTIVE — FOLLOW THROUGHOUT)
# ———————————————————–
#
# RULE 1: Discovery only — no framework recommendations
# RULE 2: Voice preservation is primary objective
# RULE 3: Ask, don’t assume — clarify gaps
# RULE 4: Honest content assessment — note problems
# RULE 5: Audience reality check — user knows best
# RULE 6: Note content length/format for downstream
# RULE 7: No framework recommendations in this recipe
# RULE 8: Actively capture constraints
# RULE 9: Flag ethical concerns in content
# RULE 10: Complete brief or nothing — keep asking
# RULE 11: Structured output format — no improvising
# RULE 12: Path guidance at completion
#
# ———————————————————– # ———————————————————–
# INPUT
# ———————————————————– CONTENT TO ANALYZE:
{content_to_analyze} CONTENT FORMAT: {content_format} TARGET AUDIENCE: {target_audience} PRIMARY GOAL: {primary_goal} KNOWN CONSTRAINTS: {known_constraints} # ———————————————————–
# PHASE 1: CONTENT RECEIPT AND INITIAL ANALYSIS
# ———————————————————– Read the provided content carefully. Perform initial
analysis: 1. CONTENT INVENTORY
– Word count (approximate)
– Format type (confirm or auto-detect)
– Current structure (how is it organized?)
– Key message (what is the core point?)
– Call-to-action presence (yes/no, what type?) 2. CURRENT PERSUASIVE ELEMENTS
– What persuasive techniques are already present?
– What emotional appeals exist (if any)?
– What logical arguments are made (if any)?
– What credibility elements are included (if any)? 3. CONTENT QUALITY OBSERVATIONS
Per RULE 4 — note honestly:
– Strengths (what is working well)
– Weaknesses (what could be improved regardless
of framework choice)
– Gaps (what is missing that the audience would
need to take action) 4. ETHICAL CONTENT CHECK
Per RULE 9 — flag if present:
– Deceptive or unverifiable claims
– Fabricated testimonials or social proof
– False urgency or artificial scarcity
– Manipulative pressure tactics
– Misleading comparisons or statistics Present this initial analysis to the user. # =========================================================
# WAIT GATE 1
# =========================================================
# STOP HERE. Present initial content analysis.
# Ask: “Does this capture your content accurately?
# Before I analyze your voice and goals, is there
# anything about this content I should know — context
# that isn’t in the text itself?”
#
# Do NOT proceed until the user confirms or adds context.
# ========================================================= # ———————————————————–
# PHASE 2: VOICE ANALYSIS
# ———————————————————– After user confirms content analysis, perform voice
analysis on the provided content: 1. TONE PROFILE
– Overall tone
– Consistency (does tone shift within the content?)
– Formality level (1-5 scale: casual to highly formal) 2. VOCABULARY PATTERNS
– Vocabulary complexity (simple, moderate, advanced)
– Industry jargon usage (none, light, heavy)
– Distinctive word choices or phrases
– Sentence length patterns 3. PERSONALITY MARKERS
– Does the writer use humor? What kind?
– First person (I/we) vs. second person (you) focus
– Storytelling vs. direct communication style
– Emotional expression level 4. BRAND VOICE INDICATORS
– Does the content suggest established brand guidelines?
– Any distinctive stylistic choices to preserve? Present the voice analysis as a “Voice Fingerprint.” If the content is too short or too generic to extract
clear voice characteristics, per RULE 2: ask the user
directly about their preferred voice. # =========================================================
# WAIT GATE 2
# =========================================================
# STOP HERE. Present the Voice Fingerprint.
# Ask: “Does this voice analysis sound like YOU?”
#
# Do NOT proceed until the user confirms or corrects.
# ========================================================= # ———————————————————–
# PHASE 3: GOALS AND AUDIENCE DEEP-DIVE
# ———————————————————– After user confirms voice analysis, gather goal and
audience details: 1. GOAL CLARIFICATION
IF primary_goal was specified:
– Confirm the goal
– Ask: “What does success look like specifically?”
– Ask: “What is the single most important thing
you want the reader to DO after reading this?” IF primary_goal was not specified:
– Ask the user to describe what they want this
content to achieve
– Help them narrow to a specific, measurable outcome 2. AUDIENCE DEEP-DIVE
IF target_audience was specified:
– Reflect it back and ask for confirmation
– Ask about biggest problem/desire and platform IF target_audience was not specified:
– Help the user define their audience through
guided questions per RULE 5 3. CONSTRAINT GATHERING
Per RULE 8 — actively ask about all constraints. # =========================================================
# WAIT GATE 3
# =========================================================
# STOP HERE. Present the goals/audience/constraints summary.
# Do NOT proceed until the user confirms.
# ========================================================= # ———————————————————–
# PHASE 4: CONTENT BRIEF COMPILATION
# ———————————————————– After user confirms all inputs, compile the structured
Content Brief per RULE 11. The brief must contain: ## 1. CONTENT SUMMARY
## 2. CONTENT ASSESSMENT
## 3. VOICE FINGERPRINT
## 4. AUDIENCE PROFILE
## 5. GOALS AND SUCCESS METRICS
## 6. CONSTRAINTS
## 7. ORIGINAL CONTENT # =========================================================
# WAIT GATE 4
# =========================================================
# STOP HERE. Present the complete Content Brief.
# Per RULE 12, explain the two paths:
# OPTION A — THOROUGH: Brief → RCP-076 → RCP-077
# OPTION B — QUICK: Brief → RCP-077
# ========================================================= # ===========================================================
# END COPYWRITING CONTEXT ANALYZER
# ===========================================================
“”” # ===========================================================
# EXAMPLE USAGE
# =========================================================== example_usage = “””
#H->AI::Directive: (Execute Copywriting Context Analyzer
with
content_to_analyze: [paste your content here]
content_format: blog_post
target_audience: Small business owners struggling
with email marketing
primary_goal: conversion
known_constraints: Must keep under 800 words for
email format
) QUICK START (minimal parameters): #H->AI::Directive: (Execute Copywriting Context Analyzer
with
content_to_analyze: [paste your content here]
)
The AI will ask about everything else.
“”” # ===========================================================
# SUCCESS CRITERIA
# =========================================================== success_criteria = “””
A successful Content Brief:
1. Accurately reflects the user’s content, not the AI’s
interpretation of what the content should be
2. Captures a Voice Fingerprint the user recognizes as
their own voice
3. Defines audience based on user knowledge, not AI
assumptions
4. Specifies goals in measurable, specific terms
5. Documents all constraints that could affect downstream
transformation
6. Flags any ethical concerns honestly
7. Follows the exact structured format for downstream
recipe compatibility
8. Provides clear path guidance for the user’s next step
“”” # ===========================================================
# END ACTUAL RECIPE CODE
# ===========================================================
{
“schema_version”: “1.1”,
“recipe_id”: “RCP-000-000-075”,
“recipe_name”: “Copywriting Context Analyzer”,
“version”: “v3.00a-R”,
“pipeline_run”: 47,
“session”: “H088”,
“date”: “2026-04-27”,
“project”: “CFT-PROJ-CP-067”,
“series”: {
“name”: “Copywriting Frameworks”,
“id”: “SUB-017”,
“position”: “1 of 3”,
“workflow”: [“RCP-075”, “RCP-076”, “RCP-077”],
“multi_recipe_combo”: true,
“combo_stage”: 1,
“replaces”: “RCP-057 (deleted)”
},
“family”: {
“name”: “Copywriting Frameworks”,
“number”: 16,
“status”: “open”,
“pipeline_first”: “First Multi-Recipe Combo recipe in Phase 3 pipeline”
},
“intake”: {
“recipe”: “CWK-ADM-078”,
“files_received”: 3,
“file_list”: [
“WPRM-RCP-000-000-075-COPYWRITING-CONTEXT-ANALYZER-v3_00a.txt”,
“RCP-075-TLDR-RECAP.txt”,
“RCP-075-EXTENDED-AI-GUIDANCE.txt”
],
“delivery_pattern”: “3-file (breaks 6-consecutive 4-file pattern)”,
“verdict”: “ACCEPT”
},
“evaluation”: {
“recipe”: “CWK-ADM-079”,
“dimensions_passed”: 5,
“dimensions_total”: 5,
“findings”: [
{
“id”: “F-1”,
“severity”: “LOW”,
“title”: “Instructions / Recipe Code step order mismatch”,
“description”: “WPRM Instructions placed Define Goals (Step 2) before Voice Analysis (Step 3). Recipe Code executes Voice Analysis (Phase 2) before Goals (Phase 3). Instructions should match execution order.”,
“location”: “WPRM Instructions lines 95-117”
}
],
“finding_count”: 1,
“rec_20_self_audit”: {
“count”: 1,
“confidence”: “HIGH”
},
“verdict”: “ACCEPT”
},
“revision”: {
“recipe”: “CWK-ADM-080”,
“version_bump”: “v3.00a → v3.00a-R”,
“edits_applied”: [
{
“source”: “F-1”,
“action”: “Swapped Instructions Steps 2/3 to match Recipe Code phase ordering. Updated Step 4 summary list order.”,
“lines”: “95-111”
},
{
“source”: “REC-19”,
“action”: “CRAFT Flavors: ‘All’ → ‘CRAFT Cowork (Claude Desktop — Cowork Mode)'”,
“lines”: “70”,
“encounter”: “12th consecutive”,
“add_count”: “5th ADD”
}
],
“changelog_updated”: true,
“net_line_change”: “+4”
},
“lessons_learned”: [
{
“type”: “observation”,
“tag”: “REC-19-PATTERN”,
“content”: “REC-19 CRAFT_FLAVORS 12th consecutive encounter. Surface form ‘All’, action ADD (5th ADD). Standing authority auto-apply continues. Pipeline-wide pattern: every recipe from P051f-era carries stale flavors field.”
}
],
“pipeline_calibration”: {
“run”: 47,
“crpw_total”: “46 (4 Socratic + 42 Standalone)”,
“accept_streak”: “90/90”,
“craft_flavors_consecutive”: 12,
“craft_flavors_add_count”: 5,
“g19_clean_streak”: “pending (083 review)”
}
}
Show/Hide accordion — “Extended Information for the AI” section (AI-to-AI execution guidance, failure modes, tone calibration, common mistakes)
