CRAFT Framework

You get two versions: a clean copy ready to publish, and an annotated copy explaining why each structural choice works — so you learn copywriting principles while getting better content.

Instead of relying on AI opinion about which copywriting framework fits your situation, this recipe uses Deep Research to find actual evidence — case studies, A/B test results, conversion data, and expert analysis about framework performance for your specific content type, industry, audience, and goals. It produces a Framework Recommendation Report with 2–3 options, each backed by labeled evidence, honest confidence ratings, and specific trade-offs for your situation. This is Recipe 2 of 3 in the Copywriting Frameworks workflow.

You share written content you want to improve; the AI analyzes it for structure, persuasive elements, and quality, then builds a Voice Fingerprint capturing your writing identity — tone, vocabulary patterns, sentence style, and personality markers. Through guided questions, you define your audience, goals, and constraints. The AI compiles everything into a structured Content Brief that feeds into the Framework Researcher (RCP-076) for evidence-based framework selection or the Framework Transformer (RCP-077) for direct transformation. This is Recipe 1 of 3 in the Copywriting Frameworks workflow.

Build a section-by-section inventory of your website content with quality scores across five dimensions: Clarity, Consistency, Depth, CTA Strength,…

Use First Principals with Your AI Create genuinely innovative products, services, or business models by identifying core human needs and rebuilding…

structured self-assessment of your website and digital asset security posture You describe your systems and configurations domain by domain;…

a systematic website content audit You provide your nav structure and page content section by section; the AI establishes…

Identifies content gaps in your competitive landscape  You name 2–3 competitors and answer a 10-question questionnaire about their content…

generate content ideas tailored to your industry and audience The AI applies content strategy patterns to your specific context…

Walk through an educational simulation of what breach response looks like This is not professional incident response — it…

structure your thinking about security threats by analyzing known attack patterns You describe your business context and technology stack;…

Generate hypothetical customer personas as structured starting points for marketing, product, and sales strategy. The AI creates distinct persona…