CRAFT Tutorials · Advanced
If you’d like the things CRAFT makes for you to look and sound like your brand, you can build a brand kit. Answer a short set of questions once, and CRAFT saves your colors, voice, and style — then applies them to your work going forward.
What a brand kit does
A brand kit is a small profile of your brand — things like your colors, tone of voice, and how you like to present your work. Once it’s saved, CRAFT can lean on it whenever it produces something for you, so documents and other outputs come out on-brand instead of generic.
- Consistent look and voice. Your work carries the same style without you restating it each time.
- Built from a guided Q&A. CRAFT asks; you answer in plain language — no design tools required.
- Yours and private. Your brand details are saved in your own project.
Build your brand kit
Kick off the guided setup with a single ask:
CRAFT walks you through a short set of brand questions — the fundamentals like your name and what you do, your tone, and your visual style — and saves your answers as your brand configuration. If you’d like a more strategic hand shaping it, you can bring in CRAFT’s brand specialist:
✓ You’ll know it worked when CRAFT confirms your brand kit is saved and can summarize what’s in it.
Put it to work
With a brand kit saved, just ask CRAFT to apply it when it makes something:
You can update the kit any time as your brand evolves — ask CRAFT to change your colors, adjust your voice, or revisit any answer.
✓ You’ll know it worked when the result reflects your saved colors, voice, and style rather than a generic default.
Pairs well with personalization: a brand kit shapes how your work looks and sounds; personalization shapes how CRAFT tailors its help to you. Turn personalization on and your brand kit naturally comes into play.
That’s a brand kit: a quick guided setup, your style saved in your project, applied to your work whenever you ask. A good next step: Make the most of personas — build your own specialist helpers and get more perspectives.