CRAFT Tutorials · Getting Started · 9 of 12
CRAFT comes with a small team of named expert helpers — personas. Each one is good at a particular kind of work, and you call one simply by using its name. It’s like having a team on call, without managing one.
You’ve been working with Claude this whole time. A persona just points that help in a specific direction — when you name one, Claude takes on that helper’s expertise for your request.
How to call one
Use the persona’s name in your request. Any of these work:
Ask Auguste to draft the intro.
Fernand, check this for me.
✓ You’ll know it worked when Claude answers in that helper’s voice and brings their kind of expertise to the task. Want a different angle? Just name someone else — you can switch helpers anytime.
Who’s on the team
Always available — the defaults:
- Cat — operations and orchestration (your default coordinator).
- Auguste — content and writing.
- Fernand — checking and validation.
- Alice — quick, friendly guidance.
- Elena — the CRAFT-language expert.
- Julia — gentle help for getting started.
On request — just ask for them by name when you need them: René (research), Paul (web & visual design), Morgan (brand strategy), Maggie (campaigns), Jacques (technical), and Dominique (writing).
Why bother?
Naming a persona is a quick way to get the right kind of help. Ask Auguste and you get a content-writer’s instincts; ask Fernand and you get a careful checker. You’re not creating accounts or configuring anything — you’re just pointing the request at the expertise that fits it.
You don’t have to use personas at all. If you never name one, Claude — as Cat, the default coordinator — just helps you directly. Personas are a convenience for when you want a particular kind of expertise, not a requirement.
Curious what a persona really is under the hood, or want to build your own? That’s covered in the Advanced material — not something you need to start.
That’s personas: name a helper, get that kind of expertise — or name no one and just keep working. Next up: How do I use research? — putting one of those helpers (René) to work finding things out for you.