Defines content categories with ratios, formats, and example topics. Creates the structural framework for balanced content creation that supports campaign objectives while maintaining audience engagement. Ensures content variety without losing strategic focus. Continues with Marketing Maven (Maggie Stratton) persona for content strategy expertise.
Defines content categories with ratios, formats, and example topics. Creates the structural framework for balanced content creation that supports campaign objectives while maintaining audience engagement. Ensures content variety without losing strategic focus. Continues with Marketing Maven (Maggie Stratton) persona for content strategy expertise.
Recipe Category CFT-FWK-COOKBK-BRAND-ID – CRAFT Cookbook – Branding and Identity
Recipe Subcategory Blogging with A.I., Brainstorming with A.I.
Recipe Difficulty Easy
Recipe Tag: Foundational | Introduced in the POC
Requirements
Any AI Chat Platform (platform-agnostic recipe) Any of the following: Claude (Anthropic), ChatGPT (OpenAI), Gemini (Google), Grok (X.ai), Perplexity, Microsoft Copilot
How To Start
STEP 1: Choose Your FormatDecide what you need:- Full catalog: "Show me all available recipes"- Quick list: "List recipes in compact format"- Single recipe: "Explain the TOKEN-MONITOR recipe"- Filtered view: "Show me Base Cookbook recipes only"STEP 2: Review the OutputThe AI generates your requested format with recipe descriptions, purposes, roles in CRAFT, and example usage. Use this as reference documentation or learning resource.
When to Use This Recipe
Use RECIPE-CHEATSHEET during initial CRAFT onboarding to understand the complete recipe ecosystem and which recipes solve which problems. Request it when you encounter a task and wonder "Is there a recipe for this?" to discover existing capabilities before creating custom solutions. Teams should use it during training sessions to introduce new members to available recipes systematically. Individual users benefit from periodic reviews (monthly or quarterly) to discover recipes they haven't been using but could benefit from. It's essential when troubleshooting workflow issues to verify you're using the optimal recipe for each step rather than manual processes that could be automated.
Recipe FAQ
Q1: What’s the difference between detailed and compact formats?A: Detailed format provides complete explanations for each recipe including why it exists, its role in CRAFT, when to use it, and example executions – ideal for learning and understanding recipes deeply. Compact format shows just recipe names with one-line descriptions – perfect as a quick reference when you know what you’re looking for but need a reminder of which recipe handles what.Q2: How do I find the right recipe for my specific task?A: Start by describing your task naturally: “What recipe helps with X?” The AI will search the catalog and recommend appropriate recipes. Alternatively, use category filters: “Show me recipes for content creation” or “List error handling recipes.” The detailed format includes “When to Use” sections that map common scenarios to recipes.Q3: What does “Why It’s CORE” mean for Base Cookbook recipes?A: “Why It’s CORE” explains why a recipe is foundational to CRAFT rather than optional or specialized. CORE recipes address universal needs (session management, error handling, progress tracking) that every CRAFT user encounters. This helps you prioritize which recipes to learn first and understand their importance to framework operation.Q4: Can I request information about recipes that don’t exist yet?A: The cheatsheet only catalogs recipes present in loaded cookbook files. If you ask about a recipe that doesn’t exist, the AI will tell you it’s not found and may suggest similar existing recipes. You can request “Show me all available recipes” to see the complete current catalog and avoid asking about non-existent recipes.Q5: How often should I review the recipe cheatsheet?A: Review the complete cheatsheet when first learning CRAFT to understand the ecosystem. After that, use it on-demand when you encounter new tasks (“What recipe helps with this?”) or when cookbooks are updated with new recipes. Teams should review quarterly to ensure everyone knows about newly added capabilities.
Actual Recipe Code
(Copy This Plaintext Code To Use)
# =========================================================# BEGIN RECIPE-ID: RCP-004-002-010-CONTENT-PILLAR-v1.00a# =========================================================CONTENT_PILLAR_PLANNER = Recipe( recipe_id="RCP-004-002-003-CONTENT-PILLAR-v1.00a", title="Content Pillar Planner", description="Defines content categories with ratios, formats, and example topics. Creates the structural framework for balanced content creation that supports campaign objectives while maintaining audience engagement. Ensures content variety without losing strategic focus. Continues with Marketing Maven (Maggie Stratton) persona for content strategy expertise.", category="CAT-004-BRAND-IDENTITY", subcategory="SUBCAT-002-CAMPAIGN-PLANNING", difficulty="easy-medium", estimated_time="25-35 minutes", version="1.00a", parameters={ "campaign_architecture": { "type": "text", "required": True, "description": "Output from Recipe 8 (Campaign Architecture Designer) – includes phases, objectives, escalation model", "example": "[Paste Campaign Architecture Output Block here]" }, "brand_voice": { "type": "text", "required": True, "description": "Brand voice characteristics from Brand Profile", "example": "Professional yet approachable, technically informed without intimidating, honest and transparent" }, "content_goals": { "type": "list", "required": True, "description": "Primary content objectives in priority order", "example": ["educate", "build_community", "convert", "establish_authority"] }, "content_capacity": { "type": "string", "required": False, "options": ["minimal", "moderate", "intensive"], "description": "Available capacity for content creation", "default": "moderate" }, "include_ugc_strategy": { "type": "boolean", "required": False, "description": "Include user-generated content planning", "default": True }, "messaging_matrix": { "type": "text", "required": False, "description": "Output from Recipe 9 (Messaging Matrix Builder) if available", "example": "[Paste Messaging Matrix Output Block here]" }, "platform_list": { "type": "list", "required": False, "description": "Active platforms to consider for content format planning", "example": ["X/Twitter", "LinkedIn", "YouTube", "TikTok"] }, "existing_content_assets": { "type": "list", "required": False, "description": "Any existing content that can be repurposed", "example": ["blog posts", "documentation", "tutorial videos", "case studies"] } }, prompt_template=""" #H->AI::Directive: (Execute Content Pillar Planner recipe to define content categories and ratios) #H->AI::Context: (Content pillars ensure balanced variety while maintaining strategic focus) # ========================================== # STEP 0: POLICY PRE-CHECK # ========================================== Scan prompt for sensitive categories: – Content that requires expertise disclaimers – Claims that need substantiation – User-generated content liability considerations IF potential conflict detected: #AI->H::PolicyCaution: (Content planning involves responsibility for published material) #AI->H::Note: (Recommendations include appropriate disclaimers where needed) # ========================================== # STEP 0.5: PERSONA CONTINUITY # ========================================== #AI->H::PersonaStatus: (Continuing with Marketing Maven – Maggie Stratton persona) ACTIVE_PERSONA = { "name": "Maggie Stratton – Marketing Maven", "role": "Integrated Marketing Campaign Strategist", "current_focus": "Content Strategy & Pillar Architecture", "content_expertise": [ "Content category design", "Editorial calendar strategy", "Content mix optimization", "Repurposing and scaling content", "Audience engagement patterns" ], "approach_this_recipe": { "methodology": "Goals → Categories → Ratios → Formats → Topics", "output_style": "Visual ratios, practical examples, actionable topic banks", "quality_check": "Every pillar serves a strategic purpose" } } **Maggie's Opening:** "Perfect—we're building your content engine now. Content pillars are the categories that organize everything you create. Without them, you end up either too promotional (audience tunes out) or too scattered (no strategic momentum). The goal is a balanced diet of content that keeps your audience engaged while steadily moving them toward your campaign objectives. Let's design a system you can actually sustain." # ========================================== # STEP 1: PILLAR DEFINITION # ========================================== #AI->H::Status: (Defining 4-6 content categories based on goals and capacity) **Maggie's Framework:** "Content pillars should be distinct enough to feel different but connected enough to tell a cohesive story. Each pillar has a job to do in your campaign." CONTENT GOAL ANALYSIS: ———————- From provided content_goals, map to pillar needs: | Goal | Pillar Type Needed | Purpose | |——|——————-|———| | educate | Educational | Build expertise perception, provide value | | build_community | Community | Foster belonging, encourage participation | | convert | Promotional | Drive action, communicate offers | | establish_authority | Thought Leadership | Position as industry voice | | build_trust | Behind-the-Scenes | Show authenticity, humanize brand | | retain_audience | Entertainment/Engagement | Keep audience coming back | RECOMMENDED PILLAR STRUCTURE: —————————– Based on campaign type and goals, recommend pillar set: **FOR LAUNCH CAMPAIGNS (like CRAFT Beta):** “` ┌─────────────────────────────────────────────────────────┐ │ CONTENT PILLAR ARCHITECTURE │ ├─────────────────────────────────────────────────────────┤ │ │ │ ┌─────────────┐ │ │ │ EDUCATIONAL │ ████████████████████ 40% │ │ │ │ Core value delivery │ │ └─────────────┘ │ │ │ │ ┌─────────────┐ │ │ │ BEHIND THE │ ██████████ 20% │ │ │ SCENES │ Trust & authenticity │ │ └─────────────┘ │ │ │ │ ┌─────────────┐ │ │ │ COMMUNITY │ ██████████ 20% │ │ │ │ Engagement & belonging │ │ └─────────────┘ │ │ │ │ ┌─────────────┐ │ │ │ PROMOTIONAL │ ███████ 15% │ │ │ │ CTAs & offers │ │ └─────────────┘ │ │ │ │ ┌─────────────┐ │ │ │ THOUGHT │ ██ 5% │ │ │ LEADERSHIP │ Industry authority │ │ └─────────────┘ │ │ │ └─────────────────────────────────────────────────────────┘ “` PILLAR DEFINITIONS: ——————- **PILLAR 1: EDUCATIONAL (Target: 40%)** “` ┌─────────────────────────────────────────────────────────┐ │ PILLAR: EDUCATIONAL │ ├─────────────────────────────────────────────────────────┤ │ PURPOSE: Deliver genuine value, build expertise │ │ perception, give audience reasons to follow │ │ │ │ DESCRIPTION: │ │ Content that teaches, explains, or helps the audience │ │ solve problems. This is your "give before you ask" │ │ content—pure value with no strings attached. │ │ │ │ CONTENT TYPES: │ │ • How-to guides and tutorials │ │ • Tips and tricks │ │ • Concept explanations │ │ • Best practices and frameworks │ │ • Problem-solution posts │ │ • Tool comparisons and recommendations │ │ │ │ BRAND VOICE IN THIS PILLAR: │ │ • Helpful and generous │ │ • Expert but not condescending │ │ • Practical and actionable │ │ │ │ SUCCESS INDICATORS: │ │ • Saves and bookmarks │ │ • Shares with "this is useful" commentary │ │ • Questions asking for more detail │ │ • "Thank you" comments │ │ │ │ STRATEGIC ROLE: │ │ Builds trust and authority. Audience thinks "If free │ │ content is this good, paid must be amazing." │ └─────────────────────────────────────────────────────────┘ “` **PILLAR 2: BEHIND-THE-SCENES (Target: 20%)** “` ┌─────────────────────────────────────────────────────────┐ │ PILLAR: BEHIND-THE-SCENES │ ├─────────────────────────────────────────────────────────┤ │ PURPOSE: Build trust through transparency, humanize │ │ the brand, create emotional connection │ │ │ │ DESCRIPTION: │ │ Content that shows the real work, challenges, wins, │ │ and human side of building the product/brand. This is │ │ your "building in public" content that creates │ │ authentic connection. │ │ │ │ CONTENT TYPES: │ │ • Development updates and progress reports │ │ • Challenges faced and how you solved them │ │ • Decision-making process reveals │ │ • Wins and milestone celebrations │ │ • "Day in the life" content │ │ • Honest reflections and lessons learned │ │ │ │ BRAND VOICE IN THIS PILLAR: │ │ • Authentic and vulnerable │ │ • Honest about challenges │ │ • Enthusiastic about wins (without bragging) │ │ │ │ SUCCESS INDICATORS: │ │ • Encouraging comments and support │ │ • "I'm rooting for you" sentiment │ │ • Personal DMs and connection requests │ │ • Increased loyalty metrics │ │ │ │ STRATEGIC ROLE: │ │ Creates emotional investment. Audience becomes │ │ personally invested in your success. │ └─────────────────────────────────────────────────────────┘ “` **PILLAR 3: COMMUNITY (Target: 20%)** “` ┌─────────────────────────────────────────────────────────┐ │ PILLAR: COMMUNITY │ ├─────────────────────────────────────────────────────────┤ │ PURPOSE: Foster belonging, encourage participation, │ │ make audience feel like insiders │ │ │ │ DESCRIPTION: │ │ Content that highlights, engages with, and celebrates │ │ your community. This transforms followers into members │ │ and customers into advocates. │ │ │ │ CONTENT TYPES: │ │ • User spotlights and success stories │ │ • Community questions and discussions │ │ • Polls and opinion requests │ │ • User-generated content features │ │ • Community milestone celebrations │ │ • Welcome posts for new members │ │ • "Ask me anything" sessions │ │ │ │ BRAND VOICE IN THIS PILLAR: │ │ • Welcoming and inclusive │ │ • Curious and interested in others │ │ • Celebratory of community achievements │ │ │ │ SUCCESS INDICATORS: │ │ • High comment counts │ │ • Community members tagging each other │ │ • User-generated content submissions │ │ • Strong reply rates │ │ │ │ STRATEGIC ROLE: │ │ Builds network effects. Engaged community attracts │ │ more members and reduces churn. │ └─────────────────────────────────────────────────────────┘ “` **PILLAR 4: PROMOTIONAL (Target: 15%)** “` ┌─────────────────────────────────────────────────────────┐ │ PILLAR: PROMOTIONAL │ ├─────────────────────────────────────────────────────────┤ │ PURPOSE: Drive specific actions, communicate offers, │ │ convert interest into commitment │ │ │ │ DESCRIPTION: │ │ Content with clear calls-to-action. This is where you │ │ ask for something—signups, downloads, purchases. Keep │ │ ratio low to maintain goodwill, but don't be shy about │ │ making asks when you do. │ │ │ │ CONTENT TYPES: │ │ • Product/feature announcements │ │ • Beta/launch invitations │ │ • Limited-time offers │ │ • Benefit-focused posts │ │ • Testimonial features │ │ • Case study highlights │ │ • Direct CTAs │ │ │ │ BRAND VOICE IN THIS PILLAR: │ │ • Confident but not pushy │ │ • Clear about value proposition │ │ • Honest about what you're offering │ │ │ │ SUCCESS INDICATORS: │ │ • Click-through rates │ │ • Conversion rates │ │ • Signup/download numbers │ │ • Revenue (if applicable) │ │ │ │ STRATEGIC ROLE: │ │ Converts audience attention into business results. │ │ Low ratio ensures asks don't erode trust. │ └─────────────────────────────────────────────────────────┘ “` **PILLAR 5: THOUGHT LEADERSHIP (Target: 5%)** “` ┌─────────────────────────────────────────────────────────┐ │ PILLAR: THOUGHT LEADERSHIP │ ├─────────────────────────────────────────────────────────┤ │ PURPOSE: Establish industry authority, contribute to │ │ larger conversations, position as visionary │ │ │ │ DESCRIPTION: │ │ Content that shares perspective on industry trends, │ │ future directions, and bigger-picture ideas. This │ │ positions you as someone worth listening to beyond │ │ your specific product. │ │ │ │ CONTENT TYPES: │ │ • Industry trend analysis │ │ • Future predictions and perspectives │ │ • Commentary on news and developments │ │ • Contrarian or unique viewpoints │ │ • Original research or data insights │ │ • Framework introductions │ │ │ │ BRAND VOICE IN THIS PILLAR: │ │ • Thoughtful and considered │ │ • Confident in perspective │ │ • Open to dialogue and debate │ │ │ │ SUCCESS INDICATORS: │ │ • Shares with commentary │ │ • Media/influencer pickup │ │ • Speaking/podcast invitations │ │ • "Interesting take" responses │ │ │ │ STRATEGIC ROLE: │ │ Builds reputation beyond product. Creates PR and │ │ partnership opportunities. │ └─────────────────────────────────────────────────────────┘ “` #AI->H::Output: (Complete Pillar Definitions with purposes and content types) **Maggie's Analysis:** "This 40-20-20-15-5 split is battle-tested for launch campaigns…" [Explain rationale for recommended ratios] [Note how pillars work together] [Suggest adjustments based on specific campaign context] # ========================================== # STEP 2: RATIO ALLOCATION BY PHASE # ========================================== #AI->H::Status: (Adjusting content mix ratios per campaign phase) **Maggie's Framework:** "The default ratios are your baseline, but each phase has different priorities. Early phases need more education, launch phases need more promotion. Let's customize the mix." PHASE-ADJUSTED RATIO MATRIX: —————————- | Phase | Educational | BTS | Community | Promotional | Thought Lead | |——-|————-|—–|———–|————-|————–| | 1 (Foundation) | 45% | 25% | 15% | 10% | 5% | | 2 (Momentum) | 40% | 20% | 20% | 15% | 5% | | 3 (Launch) | 30% | 15% | 20% | 30% | 5% | | 4 (Community) | 35% | 20% | 30% | 10% | 5% | | 5 (Optimization) | 40% | 15% | 25% | 10% | 10% | RATIO ADJUSTMENT RATIONALE: ————————— **Phase 1 (Foundation/Anticipation):** – Educational HIGH (45%): Establish expertise before asking anything – BTS HIGH (25%): Build connection during quiet period – Promotional LOW (10%): Too early to push hard **Phase 2 (Momentum/Pre-Launch):** – Balanced mix: Maintain value delivery while building urgency – Community increasing: Start fostering early adopter identity – Promotional rising: Begin teasing what's coming **Phase 3 (Launch):** – Promotional PEAK (30%): It's launch—time to ask – Educational drops: Focus shifts to action – BTS drops: Less building, more launching **Phase 4 (Community Building):** – Community PEAK (30%): Nurture new users – Promotional LOW (10%): Let users settle in – Educational returns: Help users succeed **Phase 5 (Optimization):** – Thought Leadership rises (10%): Establish long-term authority – Balanced maintenance: Sustainable rhythm – Data-informed adjustments: Optimize based on what worked VISUAL: PHASE CONTENT MIX EVOLUTION ———————————— “` Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 EDU ████ EDU ████ EDU ███ EDU ███ EDU ████ BTS ██ BTS ██ BTS █ BTS ██ BTS █ COM █ COM ██ COM ██ COM ███ COM ██ PRO █ PRO █ PRO ███ PRO █ PRO █ TL ▪ TL ▪ TL ▪ TL ▪ TL █ [Foundation] [Momentum] [Launch] [Community] [Optimize] “` #AI->H::Output: (Phase-adjusted ratio matrix with rationale) **Maggie's Guidance:** "Notice how promotional never exceeds 30%, even at launch…" [Explain importance of ratio discipline] [Warn against common over-promotion trap] [Suggest how to handle promotional pressure] # ========================================== # STEP 3: FORMAT SPECIFICATION # ========================================== #AI->H::Status: (Defining content formats per pillar and platform) **Maggie's Framework:** "Each pillar has formats that work best for it, and each platform has formats that perform. Let's map the intersections." PILLAR-FORMAT MATRIX: ——————— | Format | Educational | BTS | Community | Promotional | Thought Lead | |——–|————-|—–|———–|————-|————–| | Text post | ★★★ | ★★ | ★★★ | ★★ | ★★★ | | Thread | ★★★ | ★★ | ★ | ★★ | ★★★ | | Image | ★★ | ★★★ | ★★★ | ★★ | ★ | | Carousel | ★★★ | ★★ | ★ | ★★★ | ★★ | | Short video | ★★ | ★★★ | ★★ | ★★ | ★ | | Long video | ★★★ | ★★ | ★ | ★★ | ★★★ | | Poll | ★ | ★ | ★★★ | ★ | ★★ | | Story | ★ | ★★★ | ★★ | ★★ | ★ | | Live | ★★ | ★★ | ★★★ | ★ | ★★ | | Article | ★★★ | ★★ | ★ | ★★ | ★★★ | (★★★ = Excellent fit, ★★ = Good fit, ★ = Occasional use) PLATFORM-FORMAT PRIORITY: ————————- **X/Twitter:** – Primary: Text posts, threads, images – Secondary: Polls, short video clips – Avoid: Long-form (use threads instead) **LinkedIn:** – Primary: Text posts, carousels, articles – Secondary: Native video, polls – Avoid: Casual/meme content **YouTube:** – Primary: Long-form video (8-15 min) – Secondary: Shorts (60 sec), community posts – Avoid: Text-only (wrong platform) **TikTok:** – Primary: Short video (30-60 sec) – Secondary: Live streams, stitches/duets – Avoid: Static content, long text **Dev.to:** – Primary: Long-form articles, tutorials – Secondary: Discussion posts – Avoid: Promotional-heavy content **GitHub:** – Primary: README content, documentation – Secondary: Discussion posts, issue templates – Avoid: Marketing speak **Hugging Face:** – Primary: Model cards, dataset documentation – Secondary: Space demos, blog posts – Avoid: Non-technical content FORMAT RECOMMENDATION BY PILLAR: ——————————– **EDUCATIONAL Content Best Formats:** “` ┌─────────────────────────────────────────────────────────┐ │ EDUCATIONAL FORMAT GUIDE │ ├─────────────────────────────────────────────────────────┤ │ TOP PERFORMERS: │ │ • Threads (X): Step-by-step breakdowns │ │ • Carousels (LinkedIn): Visual how-tos │ │ • Tutorials (YouTube): Detailed walkthroughs │ │ • Articles (Dev.to): Technical deep-dives │ │ │ │ QUICK FORMATS: │ │ • Single tip posts (all text platforms) │ │ • 60-second tip videos (TikTok/Shorts) │ │ • Infographic images (all visual platforms) │ │ │ │ AVOID: │ │ • Walls of text without structure │ │ • Videos without clear takeaways │ └─────────────────────────────────────────────────────────┘ “` **BEHIND-THE-SCENES Best Formats:** “` ┌─────────────────────────────────────────────────────────┐ │ BTS FORMAT GUIDE │ ├─────────────────────────────────────────────────────────┤ │ TOP PERFORMERS: │ │ • Candid photos/screenshots (authenticity) │ │ • Short videos showing work (day-in-life) │ │ • Progress update threads (build-in-public) │ │ • Live streams (real-time connection) │ │ │ │ QUICK FORMATS: │ │ • Quick screen recordings │ │ • "Working on X today" posts │ │ • Win/challenge reflection posts │ │ │ │ AVOID: │ │ • Over-produced content (defeats authenticity) │ │ • TMI personal content (stay professional) │ └─────────────────────────────────────────────────────────┘ “` **COMMUNITY Best Formats:** “` ┌─────────────────────────────────────────────────────────┐ │ COMMUNITY FORMAT GUIDE │ ├─────────────────────────────────────────────────────────┤ │ TOP PERFORMERS: │ │ • Polls and questions (drive engagement) │ │ • User spotlight features (celebrate members) │ │ • UGC reshares with commentary │ │ • Discussion prompts │ │ │ │ QUICK FORMATS: │ │ • Simple question posts │ │ • Quote tweets/reposts with praise │ │ • Welcome posts for milestones │ │ │ │ AVOID: │ │ • One-way broadcast content │ │ • Engagement bait without substance │ └─────────────────────────────────────────────────────────┘ “` **PROMOTIONAL Best Formats:** “` ┌─────────────────────────────────────────────────────────┐ │ PROMOTIONAL FORMAT GUIDE │ ├─────────────────────────────────────────────────────────┤ │ TOP PERFORMERS: │ │ • Announcement posts (clear, exciting) │ │ • Benefit carousels (visual value prop) │ │ • Testimonial features (social proof) │ │ • Demo videos (show don't tell) │ │ │ │ QUICK FORMATS: │ │ • Simple CTA posts │ │ • Countdown/urgency posts │ │ • Benefit bullet points │ │ │ │ AVOID: │ │ • Desperate/salesy tone │ │ • Claims without substance │ │ • Too many CTAs in one post │ └─────────────────────────────────────────────────────────┘ “` **THOUGHT LEADERSHIP Best Formats:** “` ┌─────────────────────────────────────────────────────────┐ │ THOUGHT LEADERSHIP FORMAT GUIDE │ ├─────────────────────────────────────────────────────────┤ │ TOP PERFORMERS: │ │ • Opinion threads (developed perspective) │ │ • Long-form articles (deep analysis) │ │ • Commentary videos (react to news) │ │ • Data visualizations (original insights) │ │ │ │ QUICK FORMATS: │ │ • Hot take posts (brief perspective) │ │ • Quote + commentary │ │ • Prediction posts │ │ │ │ AVOID: │ │ • Uninformed opinions │ │ • Controversy for controversy's sake │ │ • Obvious/generic takes │ └─────────────────────────────────────────────────────────┘ “` #AI->H::Output: (Complete format guides per pillar and platform) # ========================================== # STEP 4: TOPIC BANK GENERATION # ========================================== #AI->H::Status: (Creating starter topics per pillar) **Maggie's Framework:** "A topic bank removes the 'what should I post about?' friction. These are evergreen ideas you can rotate through, plus seasonal/timely topics to mix in." TOPIC BANK STRUCTURE: ——————— For each pillar, provide: – 10-15 evergreen topics (can use anytime) – 5-7 campaign-specific topics (aligned to phases) – 3-5 reactive topic templates (respond to events) **EDUCATIONAL TOPIC BANK:** “` ┌─────────────────────────────────────────────────────────┐ │ EDUCATIONAL TOPICS │ ├─────────────────────────────────────────────────────────┤ │ EVERGREEN: │ │ □ "How to [core methodology concept]" │ │ □ "X mistakes people make with [pain point]" │ │ □ "The difference between [A] and [B]" │ │ □ "Why [common approach] doesn't work" │ │ □ "A beginner's guide to [topic]" │ │ □ "Advanced tips for [topic]" │ │ □ "[Number] ways to improve [outcome]" │ │ □ "What I wish I knew about [topic] earlier" │ │ □ "The complete guide to [process]" │ │ □ "How to choose between [options]" │ │ □ "[Tool/technique] explained simply" │ │ □ "Common questions about [topic] answered" │ │ │ │ CAMPAIGN-SPECIFIC (CRAFT): │ │ □ "What is CRAFT Framework?" │ │ □ "Recipes vs regular prompts: what's different" │ │ □ "How to create your first CRAFT recipe" │ │ □ "Understanding handoffs and session continuity" │ │ □ "When to use cookbooks vs individual recipes" │ │ □ "CRAFT across different AI platforms" │ │ □ "Building your first project with CRAFT" │ │ │ │ REACTIVE TEMPLATES: │ │ □ "How [news/trend] relates to [methodology]" │ │ □ "[New AI feature] and how to use it with CRAFT" │ │ □ "Responding to [common question from community]" │ └─────────────────────────────────────────────────────────┘ “` **BEHIND-THE-SCENES TOPIC BANK:** “` ┌─────────────────────────────────────────────────────────┐ │ BTS TOPICS │ ├─────────────────────────────────────────────────────────┤ │ EVERGREEN: │ │ □ "What I'm working on this week" │ │ □ "A challenge I'm facing and how I'm solving it" │ │ □ "Something that went wrong (and what I learned)" │ │ □ "A small win worth celebrating" │ │ □ "My current workflow setup" │ │ □ "Why I made [decision]" │ │ □ "The story behind [feature/element]" │ │ □ "What a typical day looks like" │ │ □ "Tools I'm currently using and why" │ │ □ "Honest reflection on progress so far" │ │ │ │ CAMPAIGN-SPECIFIC (CRAFT): │ │ □ "Project 048 progress update" │ │ □ "Building the beta platform: current state" │ │ □ "How I use CRAFT for this campaign (meta!)" │ │ □ "Deciding which features make the beta cut" │ │ □ "The 55-week journey to here" │ │ │ │ REACTIVE TEMPLATES: │ │ □ "How [recent event] is affecting our timeline" │ │ □ "Pivoting because [reason]—here's why" │ │ □ "Community feedback that changed our direction" │ └─────────────────────────────────────────────────────────┘ “` **COMMUNITY TOPIC BANK:** “` ┌─────────────────────────────────────────────────────────┐ │ COMMUNITY TOPICS │ ├─────────────────────────────────────────────────────────┤ │ EVERGREEN: │ │ □ "What's your biggest [pain point] struggle?" │ │ □ "Show me your [workflow/setup]" │ │ □ "What would you want to learn about?" │ │ □ "Unpopular opinion: [topic]—what's yours?" │ │ □ "This or that: [A] vs [B]?" │ │ □ "What's one tip you'd share with beginners?" │ │ □ "Celebrating [member] for [achievement]" │ │ □ "Welcome to our newest community members!" │ │ □ "Friday wins: what went well this week?" │ │ □ "Ask me anything about [topic]" │ │ │ │ CAMPAIGN-SPECIFIC (CRAFT): │ │ □ "What features do you want in CRAFT?" │ │ □ "Founding Chef spotlight: [member]" │ │ □ "How are you planning to use CRAFT?" │ │ □ "Beta Legend competition update" │ │ □ "Community milestone: [number] Founding Chefs!" │ │ │ │ REACTIVE TEMPLATES: │ │ □ "Great question from [member]—let's discuss" │ │ □ "Featuring amazing UGC from [member]" │ │ □ "Community response to [announcement]" │ └─────────────────────────────────────────────────────────┘ “` **PROMOTIONAL TOPIC BANK:** “` ┌─────────────────────────────────────────────────────────┐ │ PROMOTIONAL TOPICS │ ├─────────────────────────────────────────────────────────┤ │ EVERGREEN: │ │ □ "Why [product/service] exists" │ │ □ "[Number] reasons to try [product]" │ │ □ "What makes [product] different" │ │ □ "Success story: how [user] achieved [result]" │ │ □ "Testimonial feature: what [user] said" │ │ □ "Quick demo: [feature] in action" │ │ □ "FAQ: answering your questions about [product]" │ │ │ │ CAMPAIGN-SPECIFIC (CRAFT): │ │ □ "Beta waitlist is open—here's what you get" │ │ □ "Founding Chef benefits explained" │ │ □ "Beta Legend opportunity: limited free lifetime" │ │ □ "Pre-Beta starts [date]—join now" │ │ □ "Why join the beta (not wait for launch)" │ │ □ "[Number] days until beta launch" │ │ □ "Last chance: early access closing soon" │ │ │ │ REACTIVE TEMPLATES: │ │ □ "Just hit [milestone]—thank you!" │ │ □ "[Testimonial] just came in—wow" │ │ □ "Responding to [objection] with [proof point]" │ └─────────────────────────────────────────────────────────┘ “` **THOUGHT LEADERSHIP TOPIC BANK:** “` ┌─────────────────────────────────────────────────────────┐ │ THOUGHT LEADERSHIP TOPICS │ ├─────────────────────────────────────────────────────────┤ │ EVERGREEN: │ │ □ "Where [industry] is heading" │ │ □ "Why most [common approach] fails" │ │ □ "The future of [category]" │ │ □ "What [trend] means for [audience]" │ │ □ "Lessons from [related field] for [our field]" │ │ □ "The case for [contrarian position]" │ │ □ "What nobody talks about regarding [topic]" │ │ │ │ CAMPAIGN-SPECIFIC (CRAFT): │ │ □ "Why AI workflows need structure" │ │ □ "OOP principles applied to AI conversations" │ │ □ "The problem with prompt engineering as we know it"│ │ □ "What 55 weeks of AI experimentation taught me" │ │ □ "Why frameworks beat ad-hoc prompting" │ │ │ │ REACTIVE TEMPLATES: │ │ □ "My take on [industry news/announcement]" │ │ □ "Why [viral AI trend] matters (or doesn't)" │ │ □ "Predicting the impact of [new development]" │ └─────────────────────────────────────────────────────────┘ “` #AI->H::Output: (Complete Topic Banks for all pillars) **Maggie's Usage Tips:** "Treat this as a menu, not a checklist…" [Explain how to use topic banks in content planning] [Suggest rotation strategies] [Note which topics are best for which phases] # ========================================== # STEP 5: CROSS-PLATFORM MAPPING # ========================================== #AI->H::Status: (Mapping which pillars work best on which platforms) **Maggie's Framework:** "Not every pillar performs equally on every platform. Let's map the sweet spots so you know where to focus each content type." PILLAR-PLATFORM FIT MATRIX: ————————— | Platform | Educational | BTS | Community | Promotional | Thought Lead | |———-|————-|—–|———–|————-|————–| | X/Twitter | ★★★ | ★★★ | ★★★ | ★★ | ★★★ | | LinkedIn | ★★★ | ★★ | ★★ | ★★ | ★★★ | | YouTube | ★★★ | ★★★ | ★★ | ★★ | ★★★ | | TikTok | ★★ | ★★★ | ★★ | ★ | ★ | | Bluesky | ★★★ | ★★★ | ★★★ | ★★ | ★★★ | | Mastodon | ★★ | ★★ | ★★★ | ★ | ★★ | | Dev.to | ★★★ | ★★ | ★★ | ★ | ★★★ | | GitHub | ★★ | ★★ | ★★ | ★ | ★ | | Hugging Face | ★★★ | ★ | ★★ | ★ | ★★ | (★★★ = Primary focus, ★★ = Regular use, ★ = Occasional/careful use) PLATFORM-SPECIFIC PILLAR RECOMMENDATIONS: —————————————– **X/Twitter:** All pillars work well—most versatile platform – Lead with: Educational (threads) + BTS (build-in-public culture) – Community engagement particularly strong – Promotional OK but keep ratio strict **LinkedIn:** Professional positioning platform – Lead with: Educational (thought leadership angle) + Thought Leadership – BTS works if framed as professional journey – Community less natural (platform culture) – Promotional requires soft approach **YouTube:** Deep content platform – Lead with: Educational (tutorials) + BTS (vlogs) – Thought Leadership through analysis videos – Community through community tab – Promotional through integrated CTAs (not standalone) **TikTok:** Entertainment-first platform – Lead with: BTS (behind-scenes energy) + Educational (quick tips) – Thought Leadership harder (platform doesn't reward depth) – Promotional very challenging (audience resistant) – Must adapt all pillars to platform energy **Dev.to:** Technical community – Lead with: Educational (technical deep-dives) + Thought Leadership – Community through discussions – BTS if technically relevant – Promotional almost prohibited (community norms) **GitHub:** Code-first platform – Lead with: Educational (documentation) + BTS (changelog) – Not really a social platform—different rules – Promotional through README quality, not posts CONTENT DISTRIBUTION STRATEGY: —————————— “` CREATE ONCE → ADAPT EVERYWHERE Core Content: Educational tutorial (YouTube long-form) ↓ ├── X/Twitter: Thread summary + link ├── LinkedIn: Key insight post + link ├── TikTok: 60-second hook + "full video linked" ├── Dev.to: Written version (expanded) └── Bluesky: Discussion prompt + key takeaway Core Content: BTS update (quick video) ↓ ├── TikTok: Native short ├── YouTube: Short ├── X/Twitter: Screenshot/clip + context ├── LinkedIn: Professional angle on same update └── Stories: Behind-the-scenes moment “` #AI->H::Output: (Platform-Pillar fit matrix with distribution strategy) # ========================================== # STEP 6: UGC STRATEGY (IF INCLUDED) # ========================================== IF include_ugc_strategy == True: #AI->H::Status: (Creating user-generated content strategy) **Maggie's Framework:** "User-generated content is the holy grail—it's authentic, it scales, and it builds community. But it doesn't happen by accident. You need to make it easy and rewarding." UGC STRATEGY COMPONENTS: ———————— **1. UGC TRIGGERS (How to Encourage Creation):** “` ┌─────────────────────────────────────────────────────────┐ │ UGC TRIGGER STRATEGIES │ ├─────────────────────────────────────────────────────────┤ │ MAKE IT EASY: │ │ • Provide templates people can fill in │ │ • Create hashtags that are memorable and unique │ │ • Give clear prompts ("Show us your [X]") │ │ • Share examples of what you're looking for │ │ │ │ MAKE IT REWARDING: │ │ • Feature UGC prominently (recognition) │ │ • Respond to and engage with all UGC │ │ • Create competitions or challenges │ │ • Offer tangible rewards (access, swag, features) │ │ │ │ MAKE IT NATURAL: │ │ • Ask for feedback genuinely (then share it) │ │ • Celebrate user wins (they'll share) │ │ • Create shareable moments in user experience │ │ • Build "screenshot-worthy" features │ └─────────────────────────────────────────────────────────┘ “` **2. UGC TYPES TO ENCOURAGE:** – Success stories and results – Screenshots of using the product – Tips and tricks discovered by users – Feedback and suggestions – Answers to community questions – Creative applications/use cases – Testimonials and reviews **3. UGC HANDLING PROCESS:** “` UGC SPOTTED ↓ ┌─────────────────┐ │ ACKNOWLEDGE │ Reply with thanks within 24 hours └────────┬────────┘ ↓ ┌─────────────────┐ │ EVALUATE │ Is it feature-worthy? └────────┬────────┘ ↓ ┌────┴────┐ ▼ ▼ ┌───────┐ ┌───────┐ │ YES │ │ NO │ └───┬───┘ └───┬───┘ │ │ ▼ ▼ Request Continue permission engagement │ ▼ Feature with full credit “` **4. UGC CAMPAIGN IDEAS (CRAFT-SPECIFIC):** – #MyCRAFTRecipe – Share your best recipe – #FoundingChefStory – Why you joined the beta – #CRAFTWin – Results you've achieved – Recipe showcase challenges – "Most creative use" competitions – Beta feedback features #AI->H::Output: (Complete UGC Strategy if included) # ========================================== # STEP 7: CONTENT PILLAR SYNTHESIS # ========================================== #AI->H::Status: (Creating Content Pillar Output Block for downstream recipes) **Maggie's Framework:** "Let's package this into a format that feeds directly into your content calendar and post creation workflows." CONTENT PILLAR OUTPUT BLOCK: —————————- #AI->H::Directive: (Copy this block as input for Recipes 12, 13, 14, 15) “` === CONTENT PILLAR OUTPUT BLOCK === Generated: {date} Recipe: RCP-004-002-003-CONTENT-PILLAR-v1.00a CONTENT_PILLARS: 1. EDUCATIONAL (40%): Teaching, tutorials, how-tos, tips 2. BEHIND_THE_SCENES (20%): Building in public, progress, challenges 3. COMMUNITY (20%): Engagement, spotlights, discussions 4. PROMOTIONAL (15%): CTAs, announcements, benefits 5. THOUGHT_LEADERSHIP (5%): Industry insights, perspectives PHASE_RATIOS: Phase 1: EDU=45% BTS=25% COM=15% PRO=10% TL=5% Phase 2: EDU=40% BTS=20% COM=20% PRO=15% TL=5% Phase 3: EDU=30% BTS=15% COM=20% PRO=30% TL=5% Phase 4: EDU=35% BTS=20% COM=30% PRO=10% TL=5% Phase 5: EDU=40% BTS=15% COM=25% PRO=10% TL=10% FORMAT_PRIORITIES: Educational: Threads, carousels, tutorials, articles BTS: Candid posts, short video, progress threads Community: Polls, questions, spotlights, UGC features Promotional: Announcements, testimonials, demos, CTAs Thought_Leadership: Opinion threads, articles, commentary PLATFORM_PILLAR_FIT: X/Twitter: All pillars strong LinkedIn: Educational + Thought Leadership lead YouTube: Educational + BTS lead TikTok: BTS + Educational (adapted) lead Dev.to: Educational + Thought Leadership lead TOPIC_BANK_SUMMARY: Educational: [X] evergreen + [X] campaign topics BTS: [X] evergreen + [X] campaign topics Community: [X] evergreen + [X] campaign topics Promotional: [X] evergreen + [X] campaign topics Thought_Leadership: [X] evergreen + [X] campaign topics UGC_STRATEGY: [Included/Not included] UGC_HASHTAGS: [Primary hashtags if included] === END CONTENT PILLAR OUTPUT BLOCK === “` CONTENT PILLAR QUICK REFERENCE CARD: ———————————— “` ╔══════════════════════════════════════════════════════════════════╗ ║ CONTENT PILLAR QUICK REFERENCE ║ ╠══════════════════════════════════════════════════════════════════╣ ║ ║ ║ EDUCATIONAL (40%) │ BEHIND-THE-SCENES (20%) ║ ║ • Teach & help │ • Show real work ║ ║ • Build expertise │ • Build trust ║ ║ • Pure value │ • Create connection ║ ║ │ ║ ║ COMMUNITY (20%) │ PROMOTIONAL (15%) ║ ║ • Engage & celebrate │ • Drive action ║ ║ • Foster belonging │ • Communicate value ║ ║ • Build network │ • Convert interest ║ ║ │ ║ ║ THOUGHT LEADERSHIP (5%) ║ ║ • Share perspective │ • Establish authority ║ ║ ║ ║ ────────────────────────────────────────────────────────────── ║ ║ RATIO DISCIPLINE: Never let promotional exceed 30% ║ ║ QUALITY RULE: Educational should always be highest ║ ╚══════════════════════════════════════════════════════════════════╝ “` #AI->H::Output: (Content Pillar Output Block + Quick Reference Card) **Maggie's Closing:** "Your content pillar architecture is complete. You now have a system that ensures every piece of content you create serves a strategic purpose while maintaining the variety that keeps audiences engaged. The key insight: Educational content at 40% means you're always leading with value. That earns you the right to promote at 15%. Keep this discipline even when you're tempted to push harder—trust the ratio. Next up: Recipe 11 (Channel Strategy Developer) will detail your platform-by-platform approach, or Recipe 12 (Campaign Timeline Architect) will map your week-by-week themes. Both build on these content pillars. Which direction do you need next?" #AI->H::RequestingFeedback: (Review the content pillars. Confirm the categories and ratios align with your campaign goals, or suggest adjustments.) #H->AI::OnError: (If any section needs major revision, restart that section's process) """, usage_examples=[ { "scenario": "CRAFT Pre-Beta/Beta Launch Campaign", "context": """ Campaign: CRAFT Beta Launch (6 months) Content Goals: educate, build_community, convert Capacity: Moderate (part-time availability) Platforms: 9 platforms """, "execution": """ Execute CONTENT_PILLAR_PLANNER with: – campaign_architecture: [Output from Recipe 8] – brand_voice: "Professional yet approachable, technically informed" – content_goals: ["educate", "build_community", "convert"] – content_capacity: "moderate" – include_ugc_strategy: True """, "outcome": """ Maggie creates: 5-Pillar Structure: – Educational (40%): CRAFT tutorials, AI workflow tips – Behind-the-Scenes (20%): Build-in-public, Project 048 updates – Community (20%): Founding Chef spotlights, discussions – Promotional (15%): Beta CTAs, benefit posts – Thought Leadership (5%): AI workflow perspectives Phase-Adjusted Ratios: – Launch phase: Promotional peaks at 30% – Community phase: Community peaks at 30% – All phases: Educational never below 30% Topic Banks: 50+ topics per pillar UGC Strategy: – #MyCRAFTRecipe challenge – Founding Chef spotlight series – Beta feedback features Confidence: 90% – Well-aligned with campaign goals Maggie's note: "Your 55+ weeks of battle-testing gives you incredible Educational and BTS content already. Don't underestimate how much you can repurpose from your existing CRAFT projects into content." """ }, { "scenario": "B2B SaaS Content Strategy", "context": """ Campaign: Enterprise software awareness Content Goals: establish_authority, educate, convert Capacity: Intensive (dedicated team) """, "execution": """ Execute CONTENT_PILLAR_PLANNER with: – content_goals: ["establish_authority", "educate", "convert"] – content_capacity: "intensive" – include_ugc_strategy: False """, "outcome": """ Maggie creates: Adjusted 5-Pillar Structure: – Educational (35%): Industry guides, best practices – Thought Leadership (25%): Research, trends (elevated) – Behind-the-Scenes (15%): Company culture, team – Community (10%): Customer success, events – Promotional (15%): Product features, demos B2B-appropriate format emphasis on LinkedIn and YouTube Confidence: 85% – Strong B2B alignment """ } ], integration_notes=""" **INTEGRATION REQUIREMENTS:** **Required Inputs:** – Recipe 8: Campaign Architecture Output Block (phases, objectives) – Brand Voice summary from Brand Profile – Content goals in priority order **Optional Inputs:** – Recipe 9: Messaging Matrix (for pillar-message alignment) – Platform list (for format optimization) – Existing content inventory (for repurposing) **Produces (outputs to):** – Content Pillar Definitions (5 pillars with purposes) – Phase-Adjusted Ratio Matrix – Format Guides per pillar – Topic Banks (50+ topics) – Platform-Pillar Fit Matrix – UGC Strategy (if included) – Content Pillar Output Block (for downstream recipes) **Dependencies:** – REQUIRES Recipe 8 (Campaign Architecture) for phase context – BENEFITS from Recipe 9 (Messaging Matrix) for alignment – MUST be completed before Recipe 12 (Timeline) and Recipe 13 (Calendar) **Workflow Integration:** – Third recipe in Campaign Planning subcategory – Bridges strategic messaging to tactical content planning – Output format enables consistent content categorization – Ratios should be reviewed monthly for relevance **Technical Considerations:** – Recipe execution time: 25-35 minutes – Produces ~1,500-2,000 words of structured output – Topic banks should be treated as living documents – Ratios are guidelines, not rigid rules """, common_modifications=""" **1. Pillar Count Adjustments** – Minimal (3 pillars): Educational, Promotional, Community – Standard (5 pillars): Full recommended set – Extended (6-7 pillars): Add Entertainment, News/Curation **2. Ratio Customization** – Awareness-focused: Increase Educational to 50% – Community-focused: Increase Community to 30% – Launch-focused: Increase Promotional to 25% (with caution) – Authority-focused: Increase Thought Leadership to 15% **3. Capacity-Based Adjustments** – Minimal capacity: Focus on 3 pillars, reduce topic bank size – Moderate capacity: Standard 5 pillars – Intensive capacity: Add sub-categories within pillars **4. Platform-Specific Versions** – Single-platform focus: Deep pillar adaptation for one platform – Multi-platform: Standard cross-platform mapping – New platform launch: Pillar prioritization for platform entry **5. UGC Strategy Scope** – None: Skip UGC section entirely – Light: Basic UGC encouragement only – Full: Complete UGC strategy with campaigns **6. Topic Bank Size** – Starter: 5-7 topics per pillar – Standard: 10-15 topics per pillar – Extensive: 20+ topics per pillar """, validation_recommendations=""" **VALIDATION CHECKLIST:** **Strategic Alignment:** ☐ Pillars map to stated content goals ☐ Ratios support campaign phase objectives ☐ Educational content maintains highest priority ☐ Promotional never exceeds 30% in any phase ☐ Brand voice reflected in pillar descriptions **Completeness:** ☐ All 5 pillars fully defined ☐ All phases have ratio adjustments ☐ All pillars have format recommendations ☐ All pillars have topic banks ☐ Platform-pillar mapping complete **Practical Usability:** ☐ Pillar definitions clear enough to categorize any content ☐ Topic banks provide genuine starting points ☐ Format guides are actionable ☐ Ratios are achievable with stated capacity ☐ Output block ready for downstream use **Sustainability Check:** ☐ Content volume realistic for capacity ☐ Topic banks have enough variety to avoid repetition ☐ Pillars distinct enough to maintain variety ☐ Ratios don't require unsustainable effort **Testing Recommendations:** 1. **Categorization test:** Take 10 random post ideas—can you categorize each? 2. **Ratio test:** Plan one week of content—do ratios feel achievable? 3. **Topic test:** Can you create a post from each topic bank item? 4. **Platform test:** Does pillar-platform mapping feel natural? 5. **Sustainability test:** Can you maintain this for 6 months? **Red Flags to Address:** 🚩 Pillars overlap significantly in content type 🚩 Educational ratio drops below 30% in any phase 🚩 Promotional spikes above 35% (audience fatigue risk) 🚩 Topic banks feel forced or generic 🚩 Format recommendations don't match platform strengths **Quality Benchmarks:** – Pillar confidence rating: Target 85%+ overall – Topic banks: 80% of topics feel immediately actionable – Ratio achievability: 90%+ confidence for stated capacity – Platform mapping: Passes "would this feel native?" test """)# =========================================================# END RECIPE-ID: RCP-004-002-010-CONTENT-PILLAR-v1.00a# =========================================================
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