RCP-005-001-002-MSG-MATRIX

Maps messaging pillars to campaign phases, platforms, and personas. Creates comprehensive messaging architecture that ensures consistency across all touchpoints while allowing
platform-appropriate adaptation. Transforms brand messaging into actionable, phase-specific communication guides.
Recipe Name: RCP-005-001-002-MSG-MATRIX – Messaging Matrix Builder
RCP-005-001-002-MSG-MATRIX – Messaging Matrix Builder
Maps messaging pillars to campaign phases, platforms, and
personas. Creates comprehensive messaging architecture that
ensures consistency across all touchpoints while allowing
platform-appropriate adaptation. Transforms brand messaging
into actionable, phase-specific communication guides. Uses
{PERSONA_NAME} persona for strategic messaging alignment.
Multi-Recipe Combo Stage Single Recipe
Recipe Category CFT-FWK-CAMPAIGN-ARCH – Social Media Campaign Planning Cookbook
Recipe Subcategory Blogging with A.I., Brainstorming with A.I.
Recipe Difficulty Easy
Recipe Tags: Foundational | Introduced in the POC

Requirements

  • Any AI Chat Platform (platform-agnostic recipe) Any of the following: Claude (Anthropic), ChatGPT (OpenAI), Gemini (Google), Grok (X.ai), Perplexity, Microsoft Copilot

How To Start
 

STEP 0: POLICY PRE-CHECK
  • Scan prompt for sensitive categories:
    – Marketing claims requiring substantiation
    – Competitive comparisons
    – Platform-specific policy considerations
    – Claims about AI capabilities or outcomes
    IF potential conflict detected:
    #AI->H::PolicyCaution: (Messaging involves claims
    that should be substantiable)
    #AI->H::Note: (Recommendations focus on authentic,
    defensible messaging)
STEP 0.5: PERSONA CONTINUITY
  • STEP_TITLE: Persona Continuity
    STEP_CONTENT:
    #AI->H::PersonaStatus: (Continuing with
    {PERSONA_NAME} persona)
    IF CAMPAIGN_PERSONA is defined:
    PERSONA_NAME = CAMPAIGN_PERSONA.PERSONA_NAME
    PERSONA_TITLE = CAMPAIGN_PERSONA.PERSONA_TITLE
    PERSONA_TIER = CAMPAIGN_PERSONA.PERSONA_TIER
    ELSE:
    PERSONA_NAME = "Campaign Strategist"
    PERSONA_TITLE = "Integrated Marketing Campaign
    Strategist"
    PERSONA_TIER = "Beginner"
    ACTIVE_PERSONA = {
    "name": PERSONA_NAME,
    "role": PERSONA_TITLE,
    "current_focus": "Messaging Architecture and
    Consistency",
    "messaging_expertise": [
    "Multi-channel message adaptation",
    "Persona-specific communication",
    "Brand voice consistency",
    "Platform culture alignment",
    "Conversion-focused copywriting"
    ],
    "approach_this_recipe": {
    "methodology": "Pillar to Persona to Platform
    to Phase mapping",
    "output_style": "Structured matrices with
    practical examples",
    "quality_check": "Every message traces to
    brand foundation"
    }
    }
    {PERSONA_NAME} Opening:
    "Welcome back. Now we are getting into my favorite
    territory – messaging architecture. Your campaign
    architecture gives us the when and how much. Now
    we need the what to say and how to say it.
    Great messaging is not about clever copy – it is
    about the right message reaching the right person
    on the right platform at the right moment. Let us
    build a system that makes that automatic."
STEP 1: PILLAR ACTIVATION MAPPING
  • #AI->H::Status: (Mapping which messaging pillars
    activate in which phases)
    {PERSONA_NAME} Framework:
    "Not all pillars should be equally loud at all times.
    Each phase has a primary messaging job, and certain
    pillars support that job better than others. Let us
    map the activation pattern."
    PILLAR REVIEW:
    From brand messaging pillars provided, extract:
    | Pillar | Name | Core Message | Best Use | Register |
    |——–|——|————–|———-|———-|
    | 1 | | | | |
    | 2 | | | | |
    | 3 | | | | |
    | 4 | | | | |
    | 5 | | | | |
    Register options: Inspire, Educate, Convince, Connect
    PHASE-PILLAR ACTIVATION MATRIX:
    For each phase from Campaign Architecture, determine
    pillar emphasis:
    | Phase | Primary | Secondary | Supporting | Minimize |
    |——-|———|———–|————|———-|
    | 1 | | | | |
    | 2 | | | | |
    | 3 | | | | |
    | 4 | | | | |
    | 5 | | | | |
    ACTIVATION RATIONALE:
    Phase 1 (Foundation/Anticipation):
    – Primary Pillar: [Pillar] because [reason]
    – Message emphasis: [What audiences need first]
    – Avoid: [What is premature at this stage]
    Phase 2 (Momentum/Pre-Launch):
    – Primary Pillar: [Pillar] because [reason]
    – Message emphasis: [Building urgency/credibility]
    – Avoid: [What might feel pushy]
    Continue for all phases with same structure.
    #AI->H::Output: (Phase-Pillar Activation Matrix
    with rationale)
    {PERSONA_NAME} Analysis:
    "Here is the strategic logic behind this activation
    pattern…"
    Explain:
    – How pillars build on each other across phases
    – Pillar combinations that create synergy
    – Potential messaging conflicts to avoid
STEP 2: PERSONA-MESSAGE ALIGNMENT
  • #AI->H::Status: (Mapping which messages resonate
    with which personas)
    {PERSONA_NAME} Framework:
    "Your personas do not all care about the same things.
    Different audience segments have different pain points.
    Let us make sure each persona hears what matters
    to them."
    PERSONA DEEP-DIVE:
    For each persona, analyze:
    PERSONA: [Name]
    ——————————————-
    Primary Pain Points:
    – [Pain 1]
    – [Pain 2]
    – [Pain 3]
    Core Desires:
    – [Desire 1]
    – [Desire 2]
    Decision Triggers:
    – [What makes them act]
    Objections to Address:
    – [Common pushback]
    Preferred Platforms: [Where they spend time]
    Content Preferences: [Format/style they engage]
    Language Style: [How to talk to them]
    ——————————————-
    Repeat for each persona.
    PERSONA-PILLAR RESONANCE MATRIX:
    Rate how strongly each pillar resonates with each
    persona (High/Medium/Low):
    | Pillar | P1 | P2 | P3 | Best Hook Low-Res |
    |——–|—–|—–|—–|——————-|
    | 1 | | | | |
    | 2 | | | | |
    | 3 | | | | |
    | 4 | | | | |
    | 5 | | | | |
    PERSONA-SPECIFIC MESSAGE ANGLES:
    For each persona, provide the angle that makes each
    pillar relevant to THEM:
    Persona 1 Message Angles:
    – Pillar 1: [How to frame for Persona 1]
    – Pillar 2: [How to frame for Persona 1]
    – Continue for all pillars
    Persona 2 Message Angles:
    – Pillar 1: [How to frame for Persona 2]
    – Continue for all pillars
    #AI->H::Output: (Persona-Pillar Resonance Matrix
    with message angles)
    {PERSONA_NAME} Insight:
    "Notice where the resonance patterns differ…"
    Highlight:
    – Key differences in how personas receive messages
    – Persona-specific hooks for difficult messages
    – Universal messages that work across all personas
STEP 5: Design Escalation Model
  • The recipe designs intensity progression:
    Gradual (default for resource-constrained):
    Start low, build steadily, peak at launch
    Sustain at 70-80% of peak
    Best for: Solo operators, long campaigns
    Burst (for time-sensitive launches):
    Moderate baseline, rapid increase at key dates
    Quick reduction to sustainable level
    Best for: Event-driven campaigns
    Sustained (for awareness campaigns):
    Consistent rhythm throughout
    Minor variations for variety
    Best for: Brand building
    Wave (for community-building):
    Regular intensity peaks with valleys
    Predictable pattern audiences anticipate
    Best for: Engagement-focused campaigns
STEP 3: PLATFORM-MESSAGE FIT
  • #AI->H::Status: (Adapting message style per
    platform culture)
    {PERSONA_NAME} Framework:
    "Every platform has a culture. What succeeds on
    LinkedIn might fail on TikTok. Let us define how
    your brand voice adapts while staying consistent."
    PLATFORM CULTURE ANALYSIS:
    For each platform, define the adaptation rules:
    PLATFORM: X/Twitter
    ——————————————-
    Platform Culture:
    – Fast-paced, real-time conversation
    – Quick insights valued
    – Thread format for deeper content
    – Hashtags: 1-3 max, strategic use
    Audience on Platform: [Which personas here]
    Content That Works:
    – Quick tips and insights
    – Behind-the-scenes moments
    – Engagement questions
    – Thread breakdowns of complex topics
    Voice Adaptation:
    – Slightly more casual than LinkedIn
    – Can use more direct/punchy language
    – Emoji use: Moderate
    Character Limits: 280 standard
    Optimal Length: 100-200 chars for engagement
    Posting Rhythm: Multiple daily OK
    Pillar Adaptation:
    – Pillar 1: [How it sounds on X]
    – Pillar 2: [How it sounds on X]
    – Continue for all pillars
    ——————————————-
    PLATFORM: LinkedIn
    ——————————————-
    Platform Culture:
    – Professional, thought leadership focus
    – Storytelling and narratives perform
    – Longer-form content accepted
    – Hashtags: 3-5, industry-relevant
    Audience on Platform: [Which personas here]
    Content That Works:
    – Personal journey/lesson posts
    – Industry insights and analysis
    – Here is what I learned format
    – Carousel documents for tutorials
    Voice Adaptation:
    – More formal than X, still approachable
    – First-person narrative effective
    – Emoji use: Minimal, strategic
    Optimal Length: 1200-1500 chars
    Posting Rhythm: 1-2 daily max
    Pillar Adaptation:
    – Pillar 1: [How it sounds on LinkedIn]
    – Continue for all pillars
    ——————————————-
    PLATFORM: YouTube
    ——————————————-
    Platform Culture:
    – Educational and entertainment value
    – Searchable, evergreen content
    – Title and thumbnail critical
    – Descriptions and tags for SEO
    Audience on Platform: [Which personas here]
    Content That Works:
    – Tutorials and how-tos
    – Comparison/review content
    – Behind-the-scenes development
    – Concept explainers
    Voice Adaptation:
    – Conversational but informative
    – Hook in first 5 seconds essential
    – Can be longer and more detailed
    Optimal Length: 8-15 minutes for depth
    Posting Rhythm: Weekly minimum
    Pillar Adaptation:
    – Pillar 1: [How it sounds on YouTube]
    – Continue for all pillars
    ——————————————-
    PLATFORM: TikTok
    ——————————————-
    Platform Culture:
    – Entertainment-first, even for education
    – Authenticity over polish
    – Trends and sounds matter
    – Vertical video, face-to-camera performs
    Audience on Platform: [Which personas here]
    Content That Works:
    – Quick tips (60 seconds or less)
    – Hack style content
    – Reaction/commentary on trends
    – Before/after transformations
    Voice Adaptation:
    – Most casual of all platforms
    – Energy and personality essential
    – Hook in first 1-2 seconds
    Optimal Length: 30-60 seconds
    Posting Rhythm: 3-4x weekly minimum
    Pillar Adaptation:
    – Pillar 1: [How it sounds on TikTok]
    – Continue for all pillars
    ——————————————-
    Continue for secondary platforms as needed.
    PLATFORM VOICE SPECTRUM:
    Visual representation of voice adaptation:
    FORMAL <————————-> CASUAL
    LinkedIn — Dev.to — X — YouTube — TikTok
    | | | | |
    Professional Technical Conv Personal Energetic
    CROSS-POSTING ADAPTATION RULES:
    When adapting content across platforms:
    1. Core message stays consistent – Same pillar,
    different expression
    2. Format adapts to platform – Thread on X,
    carousel on LinkedIn, video on TikTok
    3. Tone shifts appropriately – More formal up,
    more casual down
    4. CTA matches platform behavior – Link in bio
    for TikTok, direct link for LinkedIn
    5. Timing considers platform – Real-time for X,
    business hours for LinkedIn
    #AI->H::Output: (Platform Adaptation Guides for
    all active platforms)
    {PERSONA_NAME} Guidance:
    "The key is consistency without sameness…"
    Explain:
    – Balance between brand consistency and
    platform adaptation
    – Platform-specific risks or opportunities
    – Which platforms pair well for cross-posting
STEP 4: MOMENT MAPPING
  • #AI->H::Status: (Defining messaging for key
    campaign moments)
    {PERSONA_NAME} Framework:
    "Certain moments in your campaign are make-or-break.
    These deserve pre-planned, polished messaging – not
    improvisation. Let us script your key moments."
    KEY MOMENT IDENTIFICATION:
    From Campaign Architecture, identify high-stakes
    moments:
    MOMENT CATEGORIES:
    1. Launch Moments – Major announcements, releases
    2. Milestone Moments – Achieving targets, wins
    3. Community Moments – User spotlights, engagement
    4. Transition Moments – Phase shifts, pivots
    5. Crisis Moments – Delays, issues, feedback
    KEY MOMENT SCRIPTS:
    For each key moment, provide scripted messaging:
    KEY MOMENT: [Launch Announcement]
    ——————————————-
    Date/Phase: [Date] / Phase [X]
    Objective: [What this moment accomplishes]
    Primary Pillar: [Which pillar leads]
    Target Personas: [Who must hear this]
    Emotional Target: [How should they feel]
    CORE MESSAGE (Platform-Neutral):
    "[The essential message in 1-2 sentences]"
    X/TWITTER VERSION:
    "[280-char version with hashtags]"
    LINKEDIN VERSION:
    "[Opening hook + 2-3 paragraph version]"
    YOUTUBE TITLE/HOOK:
    "Title: [Title]"
    "Opening hook: [First 5 seconds]"
    TIKTOK HOOK:
    "[First 2 seconds spoken]"
    CTA: [What action to drive]
    LINK: [Where to send them]
    FOLLOW-UP CONTENT:
    – [Day +1 content idea]
    – [Day +2 content idea]
    – [Day +3 content idea]
    ——————————————-
    KEY MOMENT: [Beta Launch Day]
    [Same structure]
    KEY MOMENT: [First 100 Users]
    [Same structure]
    KEY MOMENT: [First User Testimonial]
    [Same structure]
    KEY MOMENT: [Phase Transition]
    [Same structure]
    CRISIS MOMENT TEMPLATE:
    ——————————————-
    Communication Principles:
    – Lead with honesty and transparency
    – Acknowledge impact on community
    – Provide clear next steps
    – Maintain brand voice
    MESSAGE FRAMEWORK:
    1. Acknowledge: "[What happened]"
    2. Explain: "[Why, briefly and honestly]"
    3. Impact: "[What this means for users]"
    4. Action: "[What we are doing about it]"
    5. Timeline: "[When to expect resolution]"
    6. Gratitude: "[Thank the community]"
    TONE: Honest, humble, action-oriented
    AVOID: Excuses, corporate-speak, over-apologizing
    ——————————————-
    #AI->H::Output: (Key Moment Scripts for all
    identified moments)
    {PERSONA_NAME} Preparation Note:
    "Having these scripts ready means you can execute
    quickly when the moment arrives…"
    Suggest:
    – Which moments need most preparation
    – Recommend rehearsing launch day messaging
    – Note which moments need real-time adaptation
STEP 5: MATRIX GENERATION
  • #AI->H::Status: (Creating comprehensive
    messaging matrix)
    {PERSONA_NAME} Framework:
    "Now we bring it all together. This matrix becomes
    your messaging bible – when you are creating any
    content, you can look up exactly what to say to
    whom, where, and when."
    MASTER MESSAGING MATRIX:
    DIMENSION 1: Phase x Pillar
    | Phase | P1 | P2 | P3 | P4 | P5 |
    |——-|———|———|———|———|———|
    | 1 | Primary | Support | Minimal | Support | Minimal |
    | 2 | Support | Primary | Support | Minimal | Support |
    | 3 | Support | Support | Primary | Support | Minimal |
    | 4 | Minimal | Support | Support | Primary | Support |
    | 5 | Support | Minimal | Support | Support | Primary |
    DIMENSION 2: Persona x Platform
    | Platform | Persona 1 | Persona 2 | Persona 3 |
    |———–|———–|———–|———–|
    | X/Twitter | High | Medium | Medium |
    | LinkedIn | Medium | Low | High |
    | YouTube | High | High | Medium |
    | TikTok | High | Low | Low |
    | Dev.to | Medium | High | Low |
    | GitHub | Low | High | Low |
    DIMENSION 3: Phase x Content Type
    | Phase | Edu % | BTS % | Comm % | Promo % | Lead % |
    |——-|——-|——-|——–|———|——–|
    | 1 | 40 | 30 | 15 | 10 | 5 |
    | 2 | 35 | 25 | 20 | 15 | 5 |
    | 3 | 30 | 15 | 20 | 30 | 5 |
    | 4 | 35 | 20 | 30 | 10 | 5 |
    | 5 | 40 | 15 | 25 | 10 | 10 |
    Edu = Educational, BTS = Behind-the-Scenes
    Comm = Community, Promo = Promotional
    Lead = Thought Leadership
    COMPREHENSIVE LOOKUP TABLE:
    For quick reference, create lookup combinations:
    IF Phase = 1 AND Persona = [Name] AND Platform = X:
    -> Primary Pillar: [Pillar Name]
    -> Message Angle: [Specific angle]
    -> Tone: [Specific tone adjustment]
    -> Content Type: [Best format]
    -> Example Hook: "[Sample opening line]"
    Generate 5-10 most common lookup combinations.
    #AI->H::Output: (Master Messaging Matrix with
    all dimensions)
STEP 6: MESSAGE LIBRARY
  • #AI->H::Status: (Creating reusable message
    components)
    {PERSONA_NAME} Framework:
    "A message library gives you building blocks. Instead
    of starting from scratch every time, you mix and
    match proven components. This is how you scale
    content creation without losing quality."
    MESSAGE LIBRARY STRUCTURE:
    SECTION 1: HOOK LIBRARY
    Opening lines organized by purpose:
    Curiosity Hooks:
    – "[Hook 1 – creates curiosity about pain point]"
    – "[Hook 2 – teases counterintuitive insight]"
    – "[Hook 3 – asks provocative question]"
    Pain Point Hooks:
    – "[Hook 1 – names specific frustration]"
    – "[Hook 2 – describes common scenario]"
    – "[Hook 3 – You know that feeling when…]"
    Benefit Hooks:
    – "[Hook 1 – leads with outcome]"
    – "[Hook 2 – uses before/after frame]"
    – "[Hook 3 – quantifies improvement]"
    Community Hooks:
    – "[Hook 1 – invites participation]"
    – "[Hook 2 – acknowledges shared experience]"
    – "[Hook 3 – celebrates user achievement]"
    Credibility Hooks:
    – "[Hook 1 – leads with experience]"
    – "[Hook 2 – references proven nature]"
    – "[Hook 3 – uses social proof]"
    SECTION 2: PILLAR STATEMENTS
    Core articulations of each pillar:
    Pillar 1: [Name]
    – Long form (50-75 words): "[Detailed version]"
    – Medium form (25-40 words): "[Condensed version]"
    – Short form (10-15 words): "[Punchy version]"
    – Hashtag form (2-4 words): "[Ultra-condensed]"
    Repeat for each pillar.
    SECTION 3: CTA LIBRARY
    Calls-to-action organized by objective:
    Awareness CTAs (Low commitment):
    – "Follow for more [topic] insights"
    – "Save this for later"
    – "Share with someone who needs this"
    Engagement CTAs (Medium commitment):
    – "What is your biggest [topic] frustration?"
    – "Drop a [emoji] if this resonates"
    – "Tell me your current setup in comments"
    Conversion CTAs (High commitment):
    – "Join the waitlist -> [link]"
    – "Claim your early access spot -> [link]"
    – "Get early access -> [link]"
    Community CTAs (Relationship building):
    – "Welcome to the community"
    – "Tag a fellow [audience type]"
    – "Join the conversation in our community"
    SECTION 4: PROOF POINT LIBRARY
    Credibility statements ready to deploy:
    – "[Proof point 1 – experience/time tested]"
    – "[Proof point 2 – project count/iterations]"
    – "[Proof point 3 – platform compatibility]"
    – "[Proof point 4 – methodology basis]"
    – "[Proof point 5 – community size]"
    SECTION 5: OBJECTION HANDLERS
    Pre-written responses to common pushbacks:
    "Is not this just [common alternative]?"
    -> "[Response that distinguishes approach]"
    "Why do I need a [solution type]?"
    -> "[Response addressing value of structure]"
    "I already have my own system"
    -> "[Response acknowledging and positioning]"
    "Is this actually free?"
    -> "[Response about model and benefits]"
    SECTION 6: HASHTAG LIBRARY
    Platform-appropriate hashtags by theme:
    Core Brand Hashtags:
    – #[BrandHashtag], #[ProductHashtag]
    Topic Hashtags:
    – #[Topic1], #[Topic2], #[Topic3]
    Community Hashtags:
    – #[Community1], #[Community2]
    Platform-Specific:
    – LinkedIn: #[Professional1], #[Professional2]
    – Dev.to: #[Technical1], #[Technical2]
    #AI->H::Output: (Complete Message Library with
    all sections)
    {PERSONA_NAME} Usage Note:
    "This library is a living document. Update it as
    you learn what resonates…"
    Suggest:
    – Review cadence for message library
    – A/B testing approach
    – Which components are highest priority to test
STEP 7: MESSAGING SYNTHESIS AND HANDOFF
  • #AI->H::Status: (Creating messaging output block
    for downstream recipes)
    {PERSONA_NAME} Framework:
    "Let us package everything into a format that feeds
    cleanly into your content calendar and post creation
    recipes."
    MESSAGING MATRIX OUTPUT BLOCK:
    #AI->H::Directive: (Copy this block as input for
    Recipes 3, 6, 7, 8)
    === MESSAGING MATRIX OUTPUT BLOCK ===
    Generated: {date}
    Recipe: RCP-005-001-002-MSG-MATRIX-v2.00a
    MESSAGING_PILLARS:
    1. [Pillar 1 Name]: [Short form statement]
    2. [Pillar 2 Name]: [Short form statement]
    3. [Pillar 3 Name]: [Short form statement]
    4. [Pillar 4 Name]: [Short form statement]
    5. [Pillar 5 Name]: [Short form statement]
    PHASE_PILLAR_PRIORITY:
    Phase 1: Primary=[Pillar], Secondary=[Pillar]
    Phase 2: Primary=[Pillar], Secondary=[Pillar]
    Phase 3: Primary=[Pillar], Secondary=[Pillar]
    Phase 4: Primary=[Pillar], Secondary=[Pillar]
    Phase 5: Primary=[Pillar], Secondary=[Pillar]
    PERSONA_SUMMARY:
    [Persona 1]: Platforms=[list], Key angle=[angle]
    [Persona 2]: Platforms=[list], Key angle=[angle]
    [Persona 3]: Platforms=[list], Key angle=[angle]
    PLATFORM_VOICE_NOTES:
    X/Twitter: [Tone], [Length], [Emoji use]
    LinkedIn: [Tone], [Length], [Emoji use]
    YouTube: [Tone], [Length], [Hook style]
    TikTok: [Tone], [Length], [Hook style]
    Continue for all platforms…
    KEY_MOMENT_DATES:
    [Date]: [Moment Name] – [Core Message]
    [Date]: [Moment Name] – [Core Message]
    Continue…
    CTA_BY_PHASE:
    Phase 1: [Primary CTA]
    Phase 2: [Primary CTA]
    Phase 3: [Primary CTA]
    Phase 4: [Primary CTA]
    Phase 5: [Primary CTA]
    MESSAGE_LIBRARY_HIGHLIGHTS:
    Top Hooks: [3 best hooks]
    Core Proof Points: [3 key credibility statements]
    Primary Hashtags: [5 most important]
    === END MESSAGING MATRIX OUTPUT BLOCK ===
    PHASE MESSAGING GUIDES:
    For quick reference, one-page guide per phase:
    PHASE [1] MESSAGING GUIDE
    ——————————————-
    PHASE 1: [Name] | [Dates]
    PRIMARY MESSAGE THEME:
    "[One sentence capturing phase essence]"
    PRIMARY PILLAR: [Name]
    SECONDARY PILLAR: [Name]
    PERSONA FOCUS: [Primary persona for phase]
    KEY HOOKS TO USE:
    – "[Hook 1]"
    – "[Hook 2]"
    – "[Hook 3]"
    CONTENT MIX:
    Educational: X% | BTS: X% |
    Community: X% | Promo: X%
    CTA THIS PHASE: "[Primary call-to-action]"
    KEY MOMENT(S): [Any moments in this phase]
    AVOID: [Messages/approaches to skip]
    ——————————————-
    Generate guide for each phase.
    #AI->H::Output: (Messaging Matrix Output Block +
    Phase Messaging Guides)
    {PERSONA_NAME} Closing:
    "Your messaging architecture is complete. You now
    have a systematic approach to communication that
    ensures every piece of content – whether it is a
    quick tweet or a 10-minute video – connects back
    to your brand foundation and serves your campaign
    objectives.
    Next steps: Recipe 3 (Content Pillar Planner) will
    define your content categories, or Recipe 4
    (Channel Strategy Developer) will detail your
    platform-by-platform approach. Both use this
    messaging matrix as their foundation.
    Which direction serves you best right now?"
    #AI->H::RequestingFeedback: (Review the messaging
    matrix. Confirm the pillar activations and
    persona alignments feel right, or identify
    adjustments needed.)
    #H->AI::OnError: (If any section needs major
    revision, restart that section process)

How AI Reads This Recipe

This recipe creates comprehensive messaging
architecture that ensures brand consistency across
all campaign touchpoints while allowing platform-
appropriate adaptation.
EXECUTION FLOW:
1. POLICY PRE-CHECK: Scan for marketing claims that
need substantiation or competitive comparisons
that may need careful handling.
2. PERSONA CONTINUITY: Continue with the Campaign
Strategist persona from Recipe 1. Load
CAMPAIGN_PERSONA object if available, otherwise
use defaults.
3. PILLAR ACTIVATION: Map which of the 4-5 brand
messaging pillars should be emphasized in each
campaign phase. Not all pillars are equally
prominent at all times.
4. PERSONA-MESSAGE ALIGNMENT: Determine which
messages resonate with which audience personas.
Create persona-specific angles for each pillar.
5. PLATFORM-MESSAGE FIT: Adapt messaging style and
tone for each platform while maintaining brand
consistency. Define cross-posting rules.
6. MOMENT MAPPING: Script messaging for key
campaign moments including launches, milestones,
and potential crisis scenarios.
7. MATRIX GENERATION: Create the master messaging
matrix combining phase x pillar, persona x
platform, and phase x content type dimensions.
8. MESSAGE LIBRARY: Build reusable components
including hooks, pillar statements, CTAs, proof
points, objection handlers, and hashtags.
9. SYNTHESIS AND HANDOFF: Package all outputs into
the Messaging Matrix Output Block for downstream
recipes.
DEPENDENCIES:
REQUIRES:
– Recipe 1 (Campaign Architecture) output
– Brand messaging pillars (from Recipe 7 of
Brand Identity Cookbook or equivalent)
– Target persona definitions
FEEDS INTO:
– Recipe 3 (Content Pillar Planner)
– Recipe 4 (Channel Strategy Developer)
– Recipe 6 (Content Calendar Generator)
– Recipe 7 (Social Post Creator)
– Recipe 8 (Blog Content Planner)
OUTPUT FORMAT:
Primary output is the MESSAGING_MATRIX_OUTPUT_BLOCK
containing:
– Pillar definitions and priorities by phase
– Persona summaries with platform preferences
– Platform voice notes
– Key moment dates and core messages
– CTAs by phase
– Message library highlights
Secondary outputs include Phase Messaging Guides
for quick reference during content creation.

When to Use This Recipe

Use this recipe after completing Recipe 1 (Campaign
Architecture Designer) and before creating any
campaign content.
IDEAL TIMING:
– After campaign phases are defined
– Before content calendar creation
– When brand messaging pillars exist
– When target personas are documented
PREREQUISITES:
– Campaign Architecture Output Block from Recipe 1
– Brand messaging pillars (4-5 core themes)
– Target persona definitions with characteristics
– List of active social platforms
RELATIONSHIP TO OTHER RECIPES:
– Follows: Recipe 1 (Campaign Architecture)
– Precedes: Recipe 3 (Content Pillar Planner)
– Parallel: Recipe 4 (Channel Strategy Developer)
– Feeds: Recipes 6, 7, 8 (Content execution)

Recipe FAQ

RECOMMENDED RECIPE PERSONA
This recipe works best with the Campaign Strategist
persona (Maggie in the default CRAFT persona set).
The persona should have expertise in:
– Multi-channel message adaptation
– Persona-specific communication
– Brand voice consistency
– Platform culture alignment
– Conversion-focused copywriting
The recipe uses the {PERSONA_NAME} variable to allow
customization for different persona implementations.
1. DEPENDENCY: This recipe requires output from
Recipe 1 (Campaign Architecture Designer). The
phase structure and escalation model provide
the framework for messaging mapping.
2. BRAND INPUT: Messaging pillars can come from
Recipe 7 of the Brand Identity Cookbook or
from equivalent external brand documentation.
3. PERSONA FLEXIBILITY: The recipe uses the
{PERSONA_NAME} variable pattern. Default is
“Campaign Strategist” but adapts to any
CAMPAIGN_PERSONA object provided.
4. DOWNSTREAM RECIPES: The Messaging Matrix Output
Block feeds directly into:
– Recipe 3 (Content Pillar Planner)
– Recipe 4 (Channel Strategy Developer)
– Recipe 6 (Content Calendar Generator)
– Recipe 7 (Social Post Creator)
– Recipe 8 (Blog Content Planner)
5. LIVING DOCUMENT: The message library section
should be treated as a living document that
evolves as you learn what resonates with your
audience.
6. PLATFORM EVOLUTION: Platform adaptation guides
may need updates as platforms change their
algorithms, features, or culture. Review
quarterly.
7. CRISIS MESSAGING: The crisis moment template
provides a framework for unexpected situations.
Customize to your specific risk scenarios.
8. VALIDATION: Target 80% confidence rating on
the messaging matrix. Lower confidence areas
should be tested early in the campaign.
 
Q: Can I use this recipe without completing Recipe 1
(Campaign Architecture)?
A: Recipe 1 provides the phase structure and
escalation model that this recipe maps to. You
can adapt the recipe if you have equivalent
planning from another source.
Q: How many messaging pillars should I have?
A: Standard is 5 pillars. Use 3 for simpler
campaigns, up to 7 for complex products. Each
pillar should represent a distinct value or
theme.
Q: What if my personas are very similar?
A: If personas share significant overlap, consider
consolidating. The goal is distinct communication
strategies, not artificial segmentation.
Q: How often should I update the message library?
A: Review monthly during active campaigns. Add
winning hooks and CTAs as you discover them.
Remove underperformers quarterly.
Q: Can I skip platforms I am not using?
A: Yes. Focus depth on 2-4 primary platforms rather
than spreading thin across many. The recipe
adapts to your actual platform selection.

Actual Recipe Code

(Copy This Plaintext Code To Use)
# ===========================================================
# START RECIPE-ID: RCP-005-001-002-MSG-MATRIX-v2.00a
# ===========================================================
MESSAGING_MATRIX_BUILDER = Recipe(
recipe_id="RCP-005-001-002-MSG-MATRIX-v2.00a",
title="Messaging Matrix Builder",
description="Maps messaging pillars to phases,
platforms, personas, and campaign moments.
Creates comprehensive messaging architecture
for consistent, platform-appropriate
communication.",
category="CAT-005-CAMPAIGN-PLANNING",
subcategory="SUBCAT-001-STRATEGY",
difficulty="medium",
estimated_time="30-45 minutes",
version="2.00a",
# ——————————————————-
# RECIPE DEPENDENCIES
# ——————————————————-
dependencies={
"required_inputs": [
{
"source": "RCP-005-001-001-CAMPAIGN-ARCH",
"input": "campaign_architecture",
"description": "Campaign phases and
escalation from Recipe 1"
},
{
"source": "Brand Profile or equivalent",
"input": "brand_messaging_pillars",
"description": "4-5 core messaging
themes from brand work"
}
],
"optional_inputs": [
{
"source": "Target Persona Definitions",
"input": "target_personas",
"description": "Audience segments
with characteristics"
}
],
"feeds_into": [
"RCP-005-001-003 (Content Pillar Planner)",
"RCP-005-001-004 (Channel Strategy)",
"RCP-005-002-001 (Content Calendar)",
"RCP-005-002-002 (Social Post Creator)",
"RCP-005-002-003 (Blog Content Planner)"
]
},
# ——————————————————-
# PARAMETERS
# ——————————————————-
parameters={
"campaign_architecture": {
"type": "text",
"required": True,
"description": "Output from Recipe 1"
},
"brand_messaging_pillars": {
"type": "text",
"required": True,
"description": "4-5 core messaging themes"
},
"target_personas": {
"type": "list",
"required": True,
"description": "Audience personas"
},
"platforms": {
"type": "list",
"required": True,
"description": "Active social platforms"
},
"message_emphasis": {
"type": "string",
"required": False,
"options": ["pain-focused",
"benefit-focused",
"community-focused", "balanced"],
"default": "balanced",
"description": "Overall messaging approach"
},
"brand_voice_summary": {
"type": "text",
"required": False,
"description": "Brand voice characteristics"
},
"competitive_differentiators": {
"type": "list",
"required": False,
"description": "Key differentiation points"
},
"messages_to_avoid": {
"type": "list",
"required": False,
"description": "Approaches to avoid"
}
},
# ——————————————————-
# PROMPT TEMPLATE
# ——————————————————-
prompt_template='''
#H->AI::Directive: (Execute Messaging Matrix Builder
recipe to create comprehensive messaging
architecture)
#H->AI::Context: (This matrix will inform all content
creation across phases and platforms)
# Step 0: Policy Pre-Check
# Step 0.5: Persona Continuity
# Step 1: Pillar Activation Mapping
# Step 2: Persona-Message Alignment
# Step 3: Platform-Message Fit
# Step 4: Moment Mapping
# Step 5: Matrix Generation
# Step 6: Message Library
# Step 7: Messaging Synthesis and Handoff
[See full step-by-step instructions above]
#AI->H::RecipeComplete: (
RCP-005-001-002-MSG-MATRIX-v2.00a
executed successfully)
#AI->H::OutputReady: (MESSAGING_MATRIX_OUTPUT_BLOCK
available for downstream recipes)
''',
# ——————————————————-
# OUTPUT SPECIFICATIONS
# ——————————————————-
outputs={
"primary_outputs": {
"MESSAGING_MATRIX_OUTPUT_BLOCK":
"Complete messaging architecture",
"PHASE_MESSAGING_GUIDES":
"One-page guide per phase",
"MESSAGE_LIBRARY":
"Reusable message components",
"KEY_MOMENT_SCRIPTS":
"Pre-written messaging for moments",
"PLATFORM_ADAPTATION_GUIDES":
"Voice/tone per platform"
},
"reference_outputs": {
"MASTER_MATRIX":
"Multi-dimensional lookup table",
"PERSONA_RESONANCE_MAP":
"Pillar-persona alignment"
}
},
# ——————————————————-
# INTEGRATION NOTES
# ——————————————————-
integration_notes='''
RECEIVES FROM:
– Recipe 1: Campaign Architecture Output Block
– Brand Profile (from CAT-004 or external)
FEEDS INTO:
– Recipe 3: Content categories and ratios
– Recipe 4: Platform-specific playbooks
– Recipe 6: Content slot assignments
– Recipe 7: Post creation parameters
– Recipe 8: Blog content briefs
EXECUTION TIME: 30-45 minutes
WORKFLOW INTEGRATION:
– Second recipe in Campaign Planning workflow
– Bridges brand identity to tactical content
– Should be reviewed at phase transitions
''',
# ——————————————————-
# VALIDATION CHECKLIST
# ——————————————————-
validation_checklist='''
STRATEGIC ALIGNMENT:
[ ] Pillar activation supports phase objectives
[ ] Persona messaging addresses pain points
[ ] Platform adaptations respect culture
[ ] Message emphasis matches campaign goals
[ ] Key moments have appropriate weight
COMPLETENESS:
[ ] All phases have pillar priorities
[ ] All personas have message angles
[ ] All platforms have adaptation guides
[ ] Critical moments have scripts
[ ] Message library covers main categories
PRACTICAL USABILITY:
[ ] Matrix can be referenced quickly
[ ] Phase guides fit on one page
[ ] Library components are copy-paste ready
[ ] Platform voice differences are clear
[ ] Output block contains all requirements
CONSISTENCY CHECK:
[ ] Brand voice maintained across adaptations
[ ] Pillar messages do not contradict
[ ] Persona angles align with positioning
[ ] CTAs match phase objectives
[ ] Proof points are accurate
TESTING RECOMMENDATIONS:
1. Pillar test: Explain each in 10 seconds
2. Persona test: Would they recognize themselves
3. Platform test: Does content feel native
4. Moment test: Read scripts aloud for flow
5. Library test: Create post using only library
'''
)
# ===========================================================
# END RECIPE-ID: RCP-005-001-002-MSG-MATRIX-v2.00a
# ===========================================================
"""
# ———————————————————–
# SECTION: NOTES
# ———————————————————–
WPRM_FIELD_NOTES = """
RECIPE NOTES:
1. DEPENDENCY: This recipe requires output from
Recipe 1 (Campaign Architecture Designer). The
phase structure and escalation model provide
the framework for messaging mapping.
2. BRAND INPUT: Messaging pillars can come from
Recipe 7 of the Brand Identity Cookbook or
from equivalent external brand documentation.
3. PERSONA FLEXIBILITY: The recipe uses the
{PERSONA_NAME} variable pattern. Default is
"Campaign Strategist" but adapts to any
CAMPAIGN_PERSONA object provided.
4. DOWNSTREAM RECIPES: The Messaging Matrix Output
Block feeds directly into:
– Recipe 3 (Content Pillar Planner)
– Recipe 4 (Channel Strategy Developer)
– Recipe 6 (Content Calendar Generator)
– Recipe 7 (Social Post Creator)
– Recipe 8 (Blog Content Planner)
5. LIVING DOCUMENT: The message library section
should be treated as a living document that
evolves as you learn what resonates with your
audience.
6. PLATFORM EVOLUTION: Platform adaptation guides
may need updates as platforms change their
algorithms, features, or culture. Review
quarterly.
7. CRISIS MESSAGING: The crisis moment template
provides a framework for unexpected situations.
Customize to your specific risk scenarios.
8. VALIDATION: Target 80% confidence rating on
the messaging matrix. Lower confidence areas
should be tested early in the campaign.
"""
# ===========================================================
# END WPRM RECIPE CONTENT
# ===========================================================
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