Requirements
How To Start
STEP 0: POLICY PRE-CHECK
- Scan prompt for sensitive categories: - Platform terms of service considerations - Automation and scheduling policies - Growth tactics that may violate platform rulesIF potential conflict detected: #AI->H::PolicyCaution: (Channel strategy must respect platform policies) #AI->H::Note: (All tactics recommended comply with platform terms of service)
STEP 0.5: PERSONA CONTINUITY
- #AI->H::PersonaStatus: (Continuing with {PERSONA_NAME} persona)IF CAMPAIGN_PERSONA is defined: PERSONA_NAME = CAMPAIGN_PERSONA.PERSONA_NAME PERSONA_TITLE = CAMPAIGN_PERSONA.PERSONA_TITLE PERSONA_TIER = CAMPAIGN_PERSONA.PERSONA_TIERELSE: PERSONA_NAME = "Campaign Strategist" PERSONA_TITLE = "Integrated Marketing Campaign Strategist" PERSONA_TIER = "Beginner"ACTIVE_PERSONA = { "name": PERSONA_NAME, "role": PERSONA_TITLE, "current_focus": "Platform Strategy and Channel Optimization", "channel_expertise": [ "Platform-specific best practices", "Algorithm-friendly content strategies", "Engagement optimization tactics", "Cross-platform content distribution", "Community building per platform" ], "approach_this_recipe": { "methodology": "Audit to Strategy to Tactics to Integration", "output_style": "Platform playbooks with specific action items", "quality_check": "Every tactic respects platform culture" }}{PERSONA_NAME} Opening:"We are now building your platform playbooks. Thisis where strategy becomes specific. Each platformis its own ecosystem with unique culture, algorithmpreferences, and audience expectations.The goal is not to be everywhere doing everything -it is to be strategic about where you invest effortand what you do on each platform. Let us buildplaybooks you can actually execute with youravailable resources."
STEP 1: PLATFORM AUDIT
- #AI->H::Status: (Assessing current state and opportunity per platform){PERSONA_NAME} Framework:"Before we strategize, let us understand where youare starting from. An honest audit prevents wastedeffort on platforms that do not serve your goals."PLATFORM AUDIT MATRIX:For each platform, assess:| Platform | Current | Audience | Effort | Score ||-----------|-----------|----------|---------|-------|| X/Twitter | New/Est | High/Med | High/Med| 1-10 || LinkedIn | | | | || YouTube | | | | || TikTok | | | | || Bluesky | | | | || Mastodon | | | | || Dev.to | | | | || GitHub | | | | |PRIORITY SCORING CRITERIA:Calculate priority score (1-10) based on: PRIORITY SCORE FORMULA: Audience Fit (40%) + Growth Potential (25%) + Effort Efficiency (20%) + Strategic Importance (15%) = Priority Score HIGH PRIORITY (8-10): Primary focus, daily MEDIUM PRIORITY (5-7): Regular, 3-4x weekly LOW PRIORITY (1-4): Maintenance, weeklyPLATFORM TIER ASSIGNMENT:Based on priority scores, assign tiers: PLATFORM TIERING ------------------------------------------- TIER 1 - PRIMARY (Daily Focus) - [Platform 1]: Score [X] - [Rationale] - [Platform 2]: Score [X] - [Rationale] TIER 2 - SECONDARY (Regular Presence) - [Platform 3]: Score [X] - [Rationale] - [Platform 4]: Score [X] - [Rationale] TIER 3 - TERTIARY (Maintenance Mode) - [Platform 5]: Score [X] - [Rationale] - [Platform 6]: Score [X] - [Rationale] TIER 4 - MONITOR ONLY (Not Active Yet) - [Platform 7]: [Why deprioritized] -------------------------------------------#AI->H::Output: (Platform Audit Matrix with tier assignments){PERSONA_NAME} Assessment:"Based on your audience, resources, and campaigngoals, here is how I would tier your platforms..."Explain: - Tier assignment rationale - Platforms that might surprise the user - Platforms that might change tiers during campaign
STEP 2: PLATFORM PERSONA FIT
- #AI->H::Status: (Mapping which personas are on which platforms){PERSONA_NAME} Framework:"Your personas do not distribute evenly acrossplatforms. Let us map where each persona actuallyspends time so you know who you are talking towhere."PERSONA-PLATFORM MAPPING:| Platform | Primary | Secondary | Tertiary | Notes||-----------|-----------|-----------|----------|------|| X/Twitter | [Persona] | [Persona] | [Persona]| Tech || LinkedIn | [Persona] | [Persona] | --- | Biz || YouTube | [Persona] | [Persona] | [Persona]| Learn|| TikTok | [Persona] | [Persona] | --- | Young|| Bluesky | [Persona] | [Persona] | --- | Tech || Mastodon | [Persona] | --- | --- | Open || Dev.to | [Persona] | [Persona] | --- | Dev || GitHub | [Persona] | --- | --- | Build|PERSONA CONCENTRATION VISUAL:PERSONA A (Power User) X/Twitter ████████ HIGH LinkedIn ████.... MEDIUM YouTube ████████ HIGH TikTok ██████.. MEDIUM-HIGH Bluesky ████.... MEDIUM Dev.to ██...... LOWPERSONA B (Developer) X/Twitter ██████.. MEDIUM-HIGH LinkedIn ██...... LOW YouTube ████████ HIGH Dev.to ████████ HIGH GitHub ████████ HIGHPERSONA C (Business Pro) LinkedIn ████████ HIGH X/Twitter ████.... MEDIUM YouTube ████.... MEDIUM TikTok ██...... LOWIMPLICATIONS FOR CONTENT: - X/Twitter: Address ALL personas (highest overlap) - LinkedIn: Lead with Persona C messaging - YouTube: Balance Persona A and B content - TikTok: Focus on Persona A (format fits) - Dev.to: Persona B-first content (technical) - GitHub: Persona B-only (technical credibility)#AI->H::Output: (Persona-Platform mapping with content implications)
STEP 3: FREQUENCY PLANNING
- AI->H::Status: (Setting posting frequency per platform per phase){PERSONA_NAME} Framework:"Frequency is not about posting as much as possible- it is about sustainable consistency. Let us builda rhythm you can actually maintain."FREQUENCY MATRIX BY TIER:BASELINE FREQUENCIES (Moderate Capacity):| Tier | Platform | Ph 1-2 | Ph 3 Launch | Ph 4-5 ||------|-----------|---------|-------------|--------|| 1 | Primary | 5-7/wk | 7-10/wk | 5-7/wk || 2 | Secondary | 3-4/wk | 4-5/wk | 3-4/wk || 3 | Tertiary | 1-2/wk | 2-3/wk | 1-2/wk || 4 | Monitor | 0-1/wk | 1/wk | 0-1/wk |PLATFORM-SPECIFIC FREQUENCY GUIDE:X/TWITTER FREQUENCY: ------------------------------------------- Tier: 1 (Primary) BASELINE: 1-2 posts/day (7-14/week) BREAKDOWN: - Original posts: 5-7/week - Threads: 1-2/week - Engagement replies: 10-20/day - Quote tweets/reposts: 2-3/week OPTIMAL TIMING: - Weekdays: 8-10am, 12-1pm, 5-7pm - Weekends: 10am-12pm PHASE ADJUSTMENTS: - Phase 1: Focus on consistency over volume - Phase 3: Increase to 2-3 posts/day - Phase 4: Return to sustainable 1-2/day -------------------------------------------LINKEDIN FREQUENCY: ------------------------------------------- Tier: 1 (Primary) BASELINE: 1 post/day (5-7/week) BREAKDOWN: - Feed posts: 5-7/week - Articles: 1-2/month - Comments on others: 5-10/day - Carousels: 1-2/week OPTIMAL TIMING: - Weekdays: 7-8am, 12pm, 5-6pm - Tuesday-Thursday: Highest engagement - Weekends: Lower priority PHASE ADJUSTMENTS: - Phase 1: Build thought leadership - Phase 3: Increase for announcements - Phase 4: Maintain steady presence NOTE: LinkedIn penalizes external links in posts. Put links in first comment instead. -------------------------------------------YOUTUBE FREQUENCY: ------------------------------------------- Tier: 1-2 (Primary/Secondary based on capacity) BASELINE: 1 long-form/week + 2-3 Shorts/week BREAKDOWN: - Long-form (8-15 min): 1/week minimum - Shorts (60 sec): 2-3/week - Community posts: 2-3/week - Comment responses: Daily OPTIMAL TIMING: - Long-form: Weekdays 2-4pm - Shorts: Any time (algorithm handles) - Consistency is more important than timing PHASE ADJUSTMENTS: - Phase 1: Bank content, establish rhythm - Phase 3: Launch video + supporting shorts - Phase 4: Tutorial series, success stories NOTE: Quality is more important than quantity. Skip a week rather than publish subpar content. -------------------------------------------TIKTOK FREQUENCY: ------------------------------------------- Tier: 2 (Secondary) BASELINE: 3-4 videos/week BREAKDOWN: - Original videos: 3-4/week - Duets/Stitches: 1-2/week (when relevant) - Comment engagement: Daily when posting OPTIMAL TIMING: - Generally: 7pm-9pm best performance - TikTok algorithm is timing-flexible - Test and adjust based on analytics PHASE ADJUSTMENTS: - Phase 1: Experiment with formats - Phase 3: Increase if content performs - Phase 4: Sustainable rhythm NOTE: TikTok rewards posting consistency. Better to post 3x/week consistently than 10x then 0. -------------------------------------------SECONDARY PLATFORMS (Bluesky, Mastodon): ------------------------------------------- Tier: 2-3 (Secondary/Tertiary) BASELINE: 3-5 posts/week each STRATEGY: Cross-post adapted X/Twitter content BLUESKY: - Similar to X/Twitter culture - Tech-forward early adopter audience - Can mirror X strategy with adaptations MASTODON: - More intentional, anti-algorithm culture - Avoid excessive self-promotion - Engage genuinely with community - Less frequent, higher quality NOTE: These platforms value authenticity over growth hacking. Treat as community participation, not broadcast channels. -------------------------------------------DEVELOPER PLATFORMS (Dev.to, GitHub): ------------------------------------------- Tier: 2-3 (Secondary/Tertiary) DEV.TO: - Articles: 1-2/month (quality over freq) - Discussion participation: Weekly - Comments on relevant posts: 3-5/week - Focus: Technical tutorials, deep-dives GITHUB: - Presence, not posting platform - README quality: Critical - Documentation updates: As needed - Issue responses: Within 48 hours - Focus: Code credibility, open-source NOTE: Developer platforms reward depth over frequency. One excellent article is better than ten mediocre posts. -------------------------------------------WEEKLY POSTING SCHEDULE TEMPLATE: MODERATE CAPACITY WEEKLY SCHEDULE ------------------------------------------- | Day | X | LI | YT | TT | BS | Mas | |-----|-----|-----|-----|-----|-----|-----| | Mon | 2 | 1 | - | 1 | 1 | - | | Tue | 2 | 1 | S | - | 1 | 1 | | Wed | 2 | 1 | - | 1 | 1 | - | | Thu | 2 | 1 | L | - | 1 | 1 | | Fri | 1 | 1 | S | 1 | 1 | - | | Sat | 1 | - | - | - | - | 1 | | Sun | 1 | - | S | 1 | - | - | ------------------------------------------- DAILY TOTAL: ~5-7 pieces of content L = Long-form video, S = Short video#AI->H::Output: (Frequency Matrix with platform- specific guides){PERSONA_NAME} Reality Check:"This schedule assumes moderate capacity. If youare part-time solo..."Explain: - Reduced-capacity alternative - Which posts can be batched/repurposed - Which platforms to deprioritize if needed
STEP 4: FORMAT OPTIMIZATION
- #AI->H::Status: (Defining best content formats per platform){PERSONA_NAME} Framework:"Each platform has formats that perform best. Letus optimize your content for each platform nativestrengths."PLATFORM FORMAT PLAYBOOKS:X/TWITTER FORMAT PLAYBOOK: ------------------------------------------- TOP PERFORMERS: 1. THREADS (Highest engagement) - 5-12 tweets ideal - Hook tweet critical (stop the scroll) - End with CTA + save prompt - Use for: Tutorials, stories, insights 2. SINGLE TWEETS WITH IMAGES - Image increases engagement 2-3x - Screenshots, infographics, quotes - Alt text for accessibility 3. ENGAGEMENT POSTS - Questions that invite response - Polls (4 options max) - "This or that" comparisons AVOID: - Links in main tweet (kills reach) - More than 3 hashtags - Walls of text without breaks - Engagement bait without substance -------------------------------------------LINKEDIN FORMAT PLAYBOOK: ------------------------------------------- TOP PERFORMERS: 1. PERSONAL STORY POSTS - "I" statements, first-person narrative - Vulnerability + lesson format - 1,200-1,500 characters ideal - Line breaks every 1-2 sentences 2. CAROUSELS (PDF/Document posts) - 8-12 slides optimal - High contrast, readable on mobile - One key point per slide - CTA on final slide 3. NATIVE VIDEO - 1-3 minutes ideal - Captions required (80% watch muted) - Professional but not corporate AVOID: - External links in post body (use comments) - More than 5 hashtags - Overly casual tone - Engagement pods or artificial engagement -------------------------------------------YOUTUBE FORMAT PLAYBOOK: ------------------------------------------- LONG-FORM (8-15 minutes): STRUCTURE: - Hook (0-30 sec): Problem or promise - Setup (30 sec - 2 min): Context - Content (bulk): Value delivery - CTA (final 30 sec): Subscribe + action TITLES: Curiosity gap or clear benefit THUMBNAILS: Face + text + high contrast DESCRIPTIONS: Keywords in first 200 chars SHORTS (under 60 seconds): - Hook in first 1-2 seconds - One tip/insight per Short - Vertical format (9:16) - Can repurpose TikTok content - Text overlays for accessibility COMMUNITY POSTS: - Polls for engagement - Behind-scenes images - Teasers for upcoming videos - Direct questions to audience -------------------------------------------TIKTOK FORMAT PLAYBOOK: ------------------------------------------- TOP PERFORMERS: 1. TALKING HEAD + SCREEN SHARE - Face in corner, demo on screen - "Let me show you this trick" - 30-60 seconds optimal 2. TRENDING SOUND + RELEVANT CONTENT - Adapt trending formats to your content - Speed is key (trends fade fast) - Do not force irrelevant trends 3. "POV" or "Day in the Life" - "POV: You discovered [product]" - Relatable scenarios - Entertainment + education combo CRITICAL SUCCESS FACTORS: - HOOK in first 1-2 seconds (or they scroll) - Captions ALWAYS (many watch muted) - Authentic is better than polished - Reply to comments (boosts algorithm) AVOID: - Over-produced content - Hard sales pitches - Horizontal video - Ignoring trends entirely -------------------------------------------#AI->H::Output: (Platform Format Playbooks for all platforms)
STEP 5: ENGAGEMENT TACTICS
- #AI->H::Status: (Defining platform-specific engagement strategies){PERSONA_NAME} Framework:"Posting content is only half the game. Engagement- responding, initiating, participating - is whatbuilds real community. Let us define your engagementplaybook."ENGAGEMENT TACTICS LIBRARY:UNIVERSAL ENGAGEMENT PRINCIPLES: ------------------------------------------- RESPONSE TIMING: - First hour after posting: Be present - Reply to every comment in first 24 hours - Meaningful responses over emoji-only PROACTIVE ENGAGEMENT: - Comment on others posts before posting - Find and engage with target audience - Add value in comments, no self-promotion COMMUNITY BUILDING: - Remember returning commenters - Ask follow-up questions - Create conversation, not broadcast TONE: - Match platform energy (casual on TikTok, professional on LinkedIn) - Be genuinely helpful - Show personality within brand voice -------------------------------------------X/TWITTER ENGAGEMENT TACTICS: ------------------------------------------- DAILY ACTIONS: [ ] Reply to 5-10 relevant posts in niche [ ] Quote tweet 1-2 interesting posts [ ] Respond to all replies on your posts [ ] Engage in relevant threads WEEKLY ACTIONS: [ ] Start 1-2 discussion threads [ ] Feature/celebrate a community member [ ] Participate in relevant Spaces [ ] Review and engage with brand mentions TACTICS THAT WORK: - Add to conversations, do not hijack - Use threads to respond to complex Qs - Create "quote tweet bait" - Reply to bigger accounts with insights AVOID: - Generic "great post!" comments - Inserting product into unrelated convos - Arguing or getting defensive -------------------------------------------LINKEDIN ENGAGEMENT TACTICS: ------------------------------------------- DAILY ACTIONS: [ ] Comment thoughtfully on 5-10 posts [ ] Respond to all comments on your posts [ ] Accept relevant connection requests [ ] Send personalized welcome messages WEEKLY ACTIONS: [ ] Engage in 2-3 industry group discussions [ ] Congratulate connections on anniversaries [ ] Share and comment on connections wins [ ] Write 1-2 long-form value comments TACTICS THAT WORK: - "Comment as mini-post" (substantial) - Share personal experience on topic - Ask thoughtful follow-up questions - Tag relevant people (sparingly) AVOID: - Automated connection messages - Pitching in comments - Engagement pods - Generic congratulations -------------------------------------------YOUTUBE ENGAGEMENT TACTICS: ------------------------------------------- EVERY VIDEO: [ ] Pin a comment with additional value [ ] Heart and reply to comments in 24h [ ] Ask specific question to prompt comments WEEKLY ACTIONS: [ ] Comment on 5-10 videos in your niche [ ] Respond to older video comments [ ] Create community posts for discussion [ ] Review and respond to suggestions TACTICS THAT WORK: - Ask viewers to answer in comments - Create "comment if you..." moments - Feature viewer comments in videos - Use community tab between uploads AVOID: - Ignoring comments (kills algorithm) - "Please subscribe" begging - Commenting on unrelated videos -------------------------------------------TIKTOK ENGAGEMENT TACTICS: ------------------------------------------- EVERY VIDEO: [ ] Reply to comments within first hour [ ] Ask a question or prompt at end [ ] Create video replies to comments DAILY ACTIONS: [ ] Engage with 10-20 videos on For You [ ] Comment on creators in your niche [ ] Respond to all new comments TACTICS THAT WORK: - Video replies to comments (high visibility) - Duets/Stitches with relevant creators - Reply with humor when appropriate - Create follow-up content from comments TIKTOK-SPECIFIC: - Comments in first hour affect reach - Creator replies get algorithm boost - Engagement signals matter more than follows AVOID: - Ignoring comments (kills the video) - Being overly professional (too formal) - Follow-for-follow tactics -------------------------------------------#AI->H::Output: (Engagement Tactics Library for all platforms)
STEP 6: CROSS-POSTING STRATEGY
- #AI->H::Status: (Defining content adaptation and distribution workflow){PERSONA_NAME} Framework:"Creating unique content for many platforms isimpossible with limited resources. The key iscreating core content once and adapting itintelligently. Let us build your repurposingsystem."CONTENT REPURPOSING MATRIX: CONTENT REPURPOSING WORKFLOW ------------------------------------------- YouTube Long-form --> X Thread (key points) (8-15 min video) LinkedIn Post (professional) TikTok Clip (60-sec highlight) YouTube Short (best moment) Dev.to Article (written) Blog Post (expanded) LinkedIn Carousel --> X Thread (text adaptation) (8-12 slides) TikTok (slide-by-slide video) YouTube Short (narrated) Bluesky (condensed version) X Thread --> LinkedIn Post (expanded) (5-12 tweets) Bluesky (direct cross-post) Mastodon (adapted) TikTok Script (visual version) TikTok Video --> YouTube Short (same content) (30-60 sec) X Video (native upload) LinkedIn (if professional) -------------------------------------------ADAPTATION RULES: ------------------------------------------- DO: - Adjust tone for each platform - Optimize format for platform strengths - Change CTAs to platform-appropriate - Stagger posting times (not all at once) - Customize hooks for each audience DO NOT: - Copy-paste identical content everywhere - Include platform-specific elements - Ignore platform character/video limits - Post at the exact same time everywhere - Use same hashtags everywhere TIMING STRATEGY: - Primary platform first (best version) - Secondary platforms: 2-4 hours later - Tertiary platforms: 24-48 hours later - Evergreen content: Weeks/months later OK -------------------------------------------WEEKLY CONTENT PRODUCTION FLOW: MONDAY: Plan and Create Core Content - Create 1 YouTube long-form - Create 1 LinkedIn carousel - Create 2-3 TikTok videos TUESDAY: Primary Platform Push - Post YouTube video - Post LinkedIn carousel - Post TikTok videos WEDNESDAY: Repurpose Wave 1 - YouTube to X Thread - YouTube to TikTok clip - Carousel to X Thread THURSDAY: Repurpose Wave 2 - Threads to Bluesky - Threads to Mastodon - Create engagement content FRIDAY: Engagement + Community - Lighter posting day - Focus on engagement - Community content WEEKEND: Maintenance + Prep - Reduced posting - Engagement maintenance - Plan next week#AI->H::Output: (Cross-Posting Strategy with adaptation rules)
STEP 7: CHANNEL STRATEGY SYNTHESIS
- #AI->H::Status: (Creating Channel Strategy Output Block for downstream recipes){PERSONA_NAME} Framework:"Let us compile everything into platform playbooksand an output block for your content calendar."PLATFORM STRATEGY CARDS:Generate one-page strategy card per platform:X/TWITTER STRATEGY CARD: ------------------------------------------- Handle: {PLATFORM_HANDLE} TIER: 1 (Primary) PRIORITY: [X]/10 TARGET PERSONAS: [A] High, [B] Med, [C] Med POSTING FREQUENCY: - Posts: 7-14/week (1-2/day) - Threads: 1-2/week - Engagement: 10-20 interactions/day TOP FORMATS: Threads, Images, Polls, Quotes CONTENT PILLARS: - Educational (40%): Tips, tutorials - BTS (20%): Build-in-public updates - Community (20%): Questions, polls - Promotional (15%): CTAs, announcements - Thought Leadership (5%): Industry takes KEY TACTICS: - Thread Tuesdays (weekly educational) - Reply to all comments within 2 hours - Quote tweet interesting posts daily - Use relevant hashtags (3 max) AVOID: Links in tweets, excessive hashtags -------------------------------------------[Generate similar cards for each platform]CHANNEL STRATEGY OUTPUT BLOCK:#AI->H::Directive: (Copy this block as input for Recipes 5, 6)=== CHANNEL STRATEGY OUTPUT BLOCK ===Generated: {date}Recipe: RCP-005-001-004-CHANNEL-STRAT-v2.00aPLATFORM_TIERS:Tier 1 (Primary): [Platform 1], [Platform 2]Tier 2 (Secondary): [Platform 3], [Platform 4]Tier 3 (Tertiary): [Platform 5], [Platform 6]Tier 4 (Presence): [Platform 7], [Platform 8]FREQUENCY_SUMMARY:X/Twitter: 7-14/weekLinkedIn: 5-7/weekYouTube: 1L+3S/weekTikTok: 3-4/weekBluesky: 5/weekMastodon: 3/weekDev.to: 1-2/monthGitHub: As neededPERSONA_DISTRIBUTION:Persona A: X/Twitter, YouTube, TikTok, LinkedInPersona B: X/Twitter, YouTube, Dev.to, GitHubPersona C: LinkedIn, X/Twitter, YouTubeFORMAT_PRIORITIES:X/Twitter: Threads, Images, PollsLinkedIn: Story posts, Carousels, Native videoYouTube: Long-form, Shorts, Community postsTikTok: Talking head, Screen share, TrendingENGAGEMENT_TARGETS:X/Twitter: 10-20 interactions/dayLinkedIn: 5-10 comments/dayYouTube: Reply all comments within 24hTikTok: Reply all comments within 1h of postingCROSS_POSTING_PRIORITY:Core: YouTube to All platformsCore: LinkedIn Carousel to X Thread to BlueskyCore: TikTok to YouTube Shorts to X VideoOPTIMAL_TIMING:X/Twitter: 8-10am, 12-1pm, 5-7pmLinkedIn: 7-8am, 12pm, 5-6pm (Tue-Thu best)YouTube: 2-4pm (long), anytime (Shorts)TikTok: 7-9pm=== END CHANNEL STRATEGY OUTPUT BLOCK ===#AI->H::Output: (Platform Strategy Cards + Channel Strategy Output Block){PERSONA_NAME} Closing:"Your channel strategy is complete. You now havedetailed playbooks for each platform that respecttheir unique cultures while maintaining your brandconsistency.The Strategic Layer is now finished - you have:[CHECKMARK] Campaign Architecture (Recipe 1)[CHECKMARK] Messaging Matrix (Recipe 2)[CHECKMARK] Content Pillars (Recipe 3)[CHECKMARK] Channel Strategy (Recipe 4)Next, we move to the Tactical Layer. Recipe 5(Campaign Timeline Architect) will map yourweek-by-week themes and escalation schedule.Recipe 6 (Content Calendar Generator) will createyour specific posting schedule.Ready to build your timeline?"#AI->H::RequestingFeedback: (Review the platform tier assignments and frequency recommendations. Confirm they are realistic for your capacity, or suggest adjustments.)#H->AI::OnError: (If any section needs major revision, restart that section process)
When to Use This Recipe
Use this recipe after completing Recipes 1-3(Campaign Architecture, Messaging Matrix, ContentPillars). Execute before creating content calendars.IDEAL TIMING: - After strategic foundation is complete - Before content calendar creation - When platform list is finalized - When resource constraints are clearPREREQUISITES: - Campaign Architecture Output Block - Messaging Matrix Output Block - Content Pillar Output Block (optional) - List of active platforms - Resource constraints (time, team, tools)RELATIONSHIP TO OTHER RECIPES: - Follows: Recipes 1, 2, 3 (Strategic Foundation) - Precedes: Recipe 5 (Timeline Architect) - Precedes: Recipe 6 (Content Calendar) - Feeds: Recipes 7, 8 (Content execution)
Recipe FAQ
RECOMMENDED RECIPE PERSONA
This recipe works best with the Campaign Strategist
persona (Maggie in the default CRAFT persona set).
The persona should have expertise in:
- Multi-channel message adaptation
- Persona-specific communication
- Brand voice consistency
- Platform culture alignment
- Conversion-focused copywriting The recipe uses the {PERSONA_NAME} variable to allow
customization for different persona implementations. Q: How many platforms should I focus on?
A: For part-time solo operators, focus on 2-3 Tier
1 platforms maximum. Add more only after
establishing consistent rhythm on primary
platforms. Q: Can I just cross-post identical content?
A: No. Each platform has unique culture and format
preferences. Adapt tone, format, and CTAs for
each platform, even when repurposing content. Q: How do I choose which platforms to prioritize?
A: Use the Priority Score formula: Audience Fit
(40%) + Growth Potential (25%) + Effort
Efficiency (20%) + Strategic Importance (15%).
Focus where your target personas are most active. Q: What if I cannot maintain the recommended
frequencies?
A: Reduce to sustainable levels. Consistency beats
volume. Better to post 3x/week consistently than
10x then 0. Adjust tier assignments as needed. Q: Should I automate cross-posting?
A: Semi-automation with manual review works best.
Fully automated identical posts perform poorly
and can damage your reputation on platforms that
value authenticity. EXAMPLE 1: B2B SAAS PRODUCT LAUNCH Campaign: Enterprise software launch
Platforms: 6 platforms
Resources: Solo, part-time
Current State: New on most platforms Execution: Execute CHANNEL_STRATEGY_DEVELOPER with:
- campaign_architecture: [Output from Recipe 1]
- messaging_matrix: [Output from Recipe 2]
- content_pillars: [Output from Recipe 3]
- active_platforms: ["LinkedIn", "X/Twitter",
"YouTube", "Dev.to", "GitHub", "Bluesky"]
- platform_priority: "tiered"
- resource_constraints: {"time": "part-time",
"team": "solo"} Outcome: {PERSONA_NAME} creates: Platform Tiering:
- Tier 1: LinkedIn, X/Twitter (daily focus)
- Tier 2: YouTube (regular presence)
- Tier 3: Dev.to, Bluesky (maintenance)
- Tier 4: GitHub (presence only) Weekly Volume (Moderate Capacity):
- ~25 pieces of content across all platforms
- Achievable through strategic repurposing Engagement Strategy:
- Primary platforms: Active daily engagement
- Secondary: Engagement when posting
- Tertiary: Weekly check-ins Cross-Posting Workflow:
- LinkedIn carousel as content hub
- Repurpose to all other platforms
- 1 core piece to 4+ platform adaptations Confidence: 85% - Achievable with discipline {PERSONA_NAME} note: "For solo part-time, I would
suggest dropping to Tier 1+2 only for Phase 1.
Build your systems before expanding." EXAMPLE 2: CONSUMER APP LAUNCH Campaign: Fitness app launch (3 months)
Platforms: 5 platforms
Resources: Small team, full-time
Current State: Established on 2 platforms Execution: Execute CHANNEL_STRATEGY_DEVELOPER with:
- active_platforms: ["TikTok", "Instagram",
"YouTube", "X/Twitter", "Facebook"]
- platform_priority: "focused"
- resource_constraints: {"time": "full-time",
"team": "3 people"} Outcome: {PERSONA_NAME} creates: Platform Tiering:
- Tier 1: TikTok, Instagram (daily focus,
visual-first platforms for fitness content)
- Tier 2: YouTube (weekly videos, long-form)
- Tier 3: X/Twitter, Facebook (maintenance) Weekly Volume (Intensive Capacity):
- ~50+ pieces of content across platforms
- Video-first strategy with repurposing Engagement Strategy:
- TikTok: Heavy engagement in first hour
- Instagram: Stories and DM engagement
- YouTube: Community tab active Confidence: 90% - Well-resourced team can execute
persona (Maggie in the default CRAFT persona set).
The persona should have expertise in:
- Multi-channel message adaptation
- Persona-specific communication
- Brand voice consistency
- Platform culture alignment
- Conversion-focused copywriting The recipe uses the {PERSONA_NAME} variable to allow
customization for different persona implementations. Q: How many platforms should I focus on?
A: For part-time solo operators, focus on 2-3 Tier
1 platforms maximum. Add more only after
establishing consistent rhythm on primary
platforms. Q: Can I just cross-post identical content?
A: No. Each platform has unique culture and format
preferences. Adapt tone, format, and CTAs for
each platform, even when repurposing content. Q: How do I choose which platforms to prioritize?
A: Use the Priority Score formula: Audience Fit
(40%) + Growth Potential (25%) + Effort
Efficiency (20%) + Strategic Importance (15%).
Focus where your target personas are most active. Q: What if I cannot maintain the recommended
frequencies?
A: Reduce to sustainable levels. Consistency beats
volume. Better to post 3x/week consistently than
10x then 0. Adjust tier assignments as needed. Q: Should I automate cross-posting?
A: Semi-automation with manual review works best.
Fully automated identical posts perform poorly
and can damage your reputation on platforms that
value authenticity. EXAMPLE 1: B2B SAAS PRODUCT LAUNCH Campaign: Enterprise software launch
Platforms: 6 platforms
Resources: Solo, part-time
Current State: New on most platforms Execution: Execute CHANNEL_STRATEGY_DEVELOPER with:
- campaign_architecture: [Output from Recipe 1]
- messaging_matrix: [Output from Recipe 2]
- content_pillars: [Output from Recipe 3]
- active_platforms: ["LinkedIn", "X/Twitter",
"YouTube", "Dev.to", "GitHub", "Bluesky"]
- platform_priority: "tiered"
- resource_constraints: {"time": "part-time",
"team": "solo"} Outcome: {PERSONA_NAME} creates: Platform Tiering:
- Tier 1: LinkedIn, X/Twitter (daily focus)
- Tier 2: YouTube (regular presence)
- Tier 3: Dev.to, Bluesky (maintenance)
- Tier 4: GitHub (presence only) Weekly Volume (Moderate Capacity):
- ~25 pieces of content across all platforms
- Achievable through strategic repurposing Engagement Strategy:
- Primary platforms: Active daily engagement
- Secondary: Engagement when posting
- Tertiary: Weekly check-ins Cross-Posting Workflow:
- LinkedIn carousel as content hub
- Repurpose to all other platforms
- 1 core piece to 4+ platform adaptations Confidence: 85% - Achievable with discipline {PERSONA_NAME} note: "For solo part-time, I would
suggest dropping to Tier 1+2 only for Phase 1.
Build your systems before expanding." EXAMPLE 2: CONSUMER APP LAUNCH Campaign: Fitness app launch (3 months)
Platforms: 5 platforms
Resources: Small team, full-time
Current State: Established on 2 platforms Execution: Execute CHANNEL_STRATEGY_DEVELOPER with:
- active_platforms: ["TikTok", "Instagram",
"YouTube", "X/Twitter", "Facebook"]
- platform_priority: "focused"
- resource_constraints: {"time": "full-time",
"team": "3 people"} Outcome: {PERSONA_NAME} creates: Platform Tiering:
- Tier 1: TikTok, Instagram (daily focus,
visual-first platforms for fitness content)
- Tier 2: YouTube (weekly videos, long-form)
- Tier 3: X/Twitter, Facebook (maintenance) Weekly Volume (Intensive Capacity):
- ~50+ pieces of content across platforms
- Video-first strategy with repurposing Engagement Strategy:
- TikTok: Heavy engagement in first hour
- Instagram: Stories and DM engagement
- YouTube: Community tab active Confidence: 90% - Well-resourced team can execute
Actual Recipe Code
(Copy This Plaintext Code To Use)
# ===========================================================# START RECIPE-ID: RCP-005-001-004-CHANNEL-STRAT-v2.00a# ===========================================================CHANNEL_STRATEGY_DEVELOPER = Recipe( recipe_id="RCP-005-001-004-CHANNEL-STRAT-v2.00a", title="Channel Strategy Developer", description="Creates platform-specific strategies with frequency, format, tactics, and engagement approaches. Develops detailed playbooks for each active channel.", category="CAT-005-CAMPAIGN-PLANNING", subcategory="SUBCAT-001-STRATEGY", difficulty="medium", estimated_time="40-50 minutes", version="2.00a", # ------------------------------------------------------- # RECIPE DEPENDENCIES # ------------------------------------------------------- dependencies={ "required_inputs": [ { "source": "RCP-005-001-001-CAMPAIGN-ARCH", "input": "campaign_architecture", "description": "Campaign phases and escalation model" }, { "source": "RCP-005-001-002-MSG-MATRIX", "input": "messaging_matrix", "description": "Platform voice adaptations" } ], "optional_inputs": [ { "source": "RCP-005-001-003-CONTENT-PILLAR", "input": "content_pillars", "description": "Pillar-platform mapping" }, { "source": "Current Metrics", "input": "current_metrics", "description": "Baseline followers and engagement" } ], "feeds_into": [ "RCP-005-001-005 (Timeline Architect)", "RCP-005-002-001 (Content Calendar)", "RCP-005-002-002 (Social Post Creator)", "RCP-005-002-003 (Blog Content Planner)" ] }, # ------------------------------------------------------- # PARAMETERS # ------------------------------------------------------- parameters={ "campaign_architecture": { "type": "text", "required": True, "description": "Output from Recipe 1" }, "messaging_matrix": { "type": "text", "required": True, "description": "Output from Recipe 2" }, "content_pillars": { "type": "text", "required": False, "description": "Output from Recipe 3" }, "active_platforms": { "type": "list", "required": True, "description": "All platforms to develop" }, "platform_priority": { "type": "string", "required": False, "options": ["equal", "tiered", "focused"], "default": "tiered", "description": "Effort distribution" }, "current_metrics": { "type": "dict", "required": False, "description": "Baseline metrics" }, "resource_constraints": { "type": "dict", "required": False, "description": "Time, tools, team size" }, "platform_handles": { "type": "dict", "required": False, "description": "Account handles per platform" } }, # ------------------------------------------------------- # OUTPUT SPECIFICATIONS # ------------------------------------------------------- outputs={ "primary_outputs": { "CHANNEL_STRATEGY_OUTPUT_BLOCK": "Complete channel architecture", "PLATFORM_TIER_MATRIX": "Priority assignments", "FREQUENCY_MATRIX": "Posting schedule per phase", "FORMAT_PLAYBOOKS": "Platform format guides", "ENGAGEMENT_TACTICS": "Platform engagement library" }, "optional_outputs": { "PLATFORM_STRATEGY_CARDS": "One-page playbook per platform", "CROSS_POSTING_WORKFLOW": "Repurposing matrix" } }, # ------------------------------------------------------- # VALIDATION CHECKLIST # ------------------------------------------------------- validation_checklist='''STRATEGIC ALIGNMENT: [ ] Platform tiers match resource availability [ ] Persona-platform mapping reflects reality [ ] Frequencies are sustainable for capacity [ ] Cross-posting strategy is efficient [ ] Engagement tactics respect platform cultureCOMPLETENESS: [ ] All active platforms have strategy cards [ ] All platforms have frequency recommendations [ ] All platforms have format playbooks [ ] Engagement tactics defined per platform [ ] Cross-posting workflow documentedPRACTICAL FEASIBILITY: [ ] Weekly volume achievable with time [ ] Engagement targets realistic [ ] Cross-posting reduces (not adds) work [ ] Tactics do not violate platform policies [ ] Output block ready for calendar creationTESTING RECOMMENDATIONS: 1. Time test: Walk through one week - can you do it? 2. Platform test: Does each strategy feel native? 3. Engagement test: Can you maintain targets? 4. Repurposing test: Create one piece, adapt to 3 platforms 5. Sustainability test: Could you maintain this for 6 months?RED FLAGS TO ADDRESS: - Tier 1 has more than 2-3 platforms - Total weekly volume exceeds capacity - Engagement targets require full-time - Cross-posting creates more work - Platform strategies feel generic ''')# ===========================================================# END RECIPE-ID: RCP-005-001-004-CHANNEL-STRAT-v2.00a# ==========================================================="""# -----------------------------------------------------------# SECTION: NOTES# -----------------------------------------------------------WPRM_FIELD_NOTES = """RECIPE NOTES:1. DEPENDENCY: This recipe requires output from Recipes 1, 2, and optionally 3. The strategic foundation informs platform-specific decisions.2. PLATFORM CULTURE: Each platform has unique culture. X/Twitter rewards threads, LinkedIn rewards stories, TikTok rewards authenticity. Never copy-paste identical content.3. RESOURCE REALITY: Be honest about capacity. Part-time solo operators should focus on 2-3 Tier 1 platforms maximum. Add more only after establishing consistent rhythm.4. ENGAGEMENT PRIORITY: Posting is half the work. Engagement (responding, initiating, participating) builds real community. Budget time accordingly.5. CROSS-POSTING EFFICIENCY: The goal is 1 core piece of content adapted to 4+ platforms. This requires planning but dramatically reduces total content creation burden.6. TIMING FLEXIBILITY: Optimal posting times are starting points. Test and adjust based on your specific audience analytics.7. QUARTERLY REVIEW: Platforms change constantly. Review and update channel strategy quarterly to reflect algorithm changes, new features, and performance data.8. DOWNSTREAM RECIPES: The Channel Strategy Output Block feeds directly into: - Recipe 5 (Campaign Timeline Architect) - Recipe 6 (Content Calendar Generator) - Recipe 7 (Social Post Creator) - Recipe 8 (Blog Content Planner)"""# ===========================================================# END WPRM RECIPE CONTENT# ===========================================================