RCP-005-001-003-CONTENT-PILLAR

Recipe Name: RCP-005-001-003-CONTENT-PILLAR - Content Pillar Planner

Defines content categories with ratios, formats, and

example topics. Creates the structural framework for

balanced content creation that supports campaign

objectives while maintaining audience engagement.

Ensures content variety without losing strategic focus.

Uses {PERSONA_NAME} persona for content strategy.

Print Recipe

Multi-Recipe Combo Stage Single Recipe

Recipe Category CFT-FWK-CAMPAIGN-ARCH - Social Media Campaign Planning Cookbook

Recipe Subcategory Blogging with A.I., Brainstorming with A.I.

Recipe Difficulty Easy

Recipe Tag: Foundational | Introduced in the POC

Requirements

Any AI Chat Platform (platform-agnostic recipe) Any of the following: Claude (Anthropic), ChatGPT (OpenAI), Gemini (Google), Grok (X.ai), Perplexity, Microsoft Copilot

How To Start

STEP 0: POLICY PRE-CHECK

▢
Scan prompt for sensitive categories:
- Content that requires expertise disclaimers
- Claims that need substantiation
- User-generated content liability considerations
IF potential conflict detected:
#AI->H::PolicyCaution: (Content planning involves
responsibility for published material)
#AI->H::Note: (Recommendations include appropriate
disclaimers where needed)

STEP 0.5: PERSONA CONTINUITY

▢
#AI->H::PersonaStatus: (Continuing with
{PERSONA_NAME} persona)
IF CAMPAIGN_PERSONA is defined:
PERSONA_NAME = CAMPAIGN_PERSONA.PERSONA_NAME
PERSONA_TITLE = CAMPAIGN_PERSONA.PERSONA_TITLE
PERSONA_TIER = CAMPAIGN_PERSONA.PERSONA_TIER
ELSE:
PERSONA_NAME = "Campaign Strategist"
PERSONA_TITLE = "Integrated Marketing Campaign
Strategist"
PERSONA_TIER = "Beginner"
ACTIVE_PERSONA = {
"name": PERSONA_NAME,
"role": PERSONA_TITLE,
"current_focus": "Content Strategy and Pillar
Architecture",
"content_expertise": [
"Content category design",
"Editorial calendar strategy",
"Content mix optimization",
"Repurposing and scaling content",
"Audience engagement patterns"
],
"approach_this_recipe": {
"methodology": "Goals to Categories to Ratios
to Formats to Topics",
"output_style": "Visual ratios, practical
examples, actionable topic banks",
"quality_check": "Every pillar serves a
strategic purpose"
}
}
{PERSONA_NAME} Opening:
"Perfect - we are building your content engine now.
Content pillars are the categories that organize
everything you create. Without them, you end up
either too promotional (audience tunes out) or too
scattered (no strategic momentum).
The goal is a balanced diet of content that keeps
your audience engaged while steadily moving them
toward your campaign objectives. Let us design a
system you can actually sustain."

STEP 1: PILLAR DEFINITION

▢
#AI->H::Status: (Defining 4-6 content categories
based on goals and capacity)
{PERSONA_NAME} Framework:
"Content pillars should be distinct enough to feel
different but connected enough to tell a cohesive
story. Each pillar has a job to do in your campaign."
CONTENT GOAL ANALYSIS:
From provided content_goals, map to pillar needs:
| Goal | Pillar Type | Purpose |
|------------------|-----------------|---------------|
| educate | Educational | Build expertise|
| build_community | Community | Foster belonging|
| convert | Promotional | Drive action |
| establish_authority| Thought Lead | Position voice|
| build_trust | Behind-Scenes | Show authenticity|
| retain_audience | Entertainment | Keep returning|
RECOMMENDED PILLAR STRUCTURE:
For launch campaigns, recommend this pillar set:
CONTENT PILLAR ARCHITECTURE
-------------------------------------------
EDUCATIONAL 40% Core value delivery
BEHIND-THE-SCENES 20% Trust and authenticity
COMMUNITY 20% Engagement and belonging
PROMOTIONAL 15% CTAs and offers
THOUGHT LEADERSHIP 5% Industry authority
-------------------------------------------
PILLAR DEFINITIONS:
PILLAR 1: EDUCATIONAL (Target: 40%)
-------------------------------------------
PURPOSE: Deliver genuine value, build expertise
perception, give audience reasons to follow
DESCRIPTION:
Content that teaches, explains, or helps the
audience solve problems. This is your give
before you ask content - pure value with no
strings attached.
CONTENT TYPES:
- How-to guides and tutorials
- Tips and tricks
- Concept explanations
- Best practices and frameworks
- Problem-solution posts
- Tool comparisons and recommendations
BRAND VOICE IN THIS PILLAR:
- Helpful and generous
- Expert but not condescending
- Practical and actionable
SUCCESS INDICATORS:
- Saves and bookmarks
- Shares with "this is useful" commentary
- Questions asking for more detail
- "Thank you" comments
STRATEGIC ROLE:
Builds trust and authority. Audience thinks
"If free content is this good, paid must be
amazing."
-------------------------------------------
PILLAR 2: BEHIND-THE-SCENES (Target: 20%)
-------------------------------------------
PURPOSE: Build trust through transparency,
humanize the brand, create emotional connection
DESCRIPTION:
Content that shows the real work, challenges,
wins, and human side of building the product
or brand. This is your building in public
content that creates authentic connection.
CONTENT TYPES:
- Development updates and progress reports
- Challenges faced and how you solved them
- Decision-making process reveals
- Wins and milestone celebrations
- Day in the life content
- Honest reflections and lessons learned
BRAND VOICE IN THIS PILLAR:
- Authentic and vulnerable
- Honest about challenges
- Enthusiastic about wins (without bragging)
SUCCESS INDICATORS:
- Encouraging comments and support
- "I am rooting for you" sentiment
- Personal DMs and connection requests
- Increased loyalty metrics
STRATEGIC ROLE:
Creates emotional investment. Audience becomes
personally invested in your success.
-------------------------------------------
PILLAR 3: COMMUNITY (Target: 20%)
-------------------------------------------
PURPOSE: Foster belonging, encourage
participation, make audience feel like insiders
DESCRIPTION:
Content that highlights, engages with, and
celebrates your community. This transforms
followers into members and customers into
advocates.
CONTENT TYPES:
- User spotlights and success stories
- Community questions and discussions
- Polls and opinion requests
- User-generated content features
- Community milestone celebrations
- Welcome posts for new members
- Ask me anything sessions
BRAND VOICE IN THIS PILLAR:
- Welcoming and inclusive
- Curious and interested in others
- Celebratory of community achievements
SUCCESS INDICATORS:
- High comment counts
- Community members tagging each other
- User-generated content submissions
- Strong reply rates
STRATEGIC ROLE:
Builds network effects. Engaged community
attracts more members and reduces churn.
-------------------------------------------
PILLAR 4: PROMOTIONAL (Target: 15%)
-------------------------------------------
PURPOSE: Drive specific actions, communicate
offers, convert interest into commitment
DESCRIPTION:
Content with clear calls-to-action. This is
where you ask for something - signups,
downloads, purchases. Keep ratio low to
maintain goodwill, but do not be shy about
making asks when you do.
CONTENT TYPES:
- Product/feature announcements
- Beta/launch invitations
- Limited-time offers
- Benefit-focused posts
- Testimonial features
- Case study highlights
- Direct CTAs
BRAND VOICE IN THIS PILLAR:
- Confident but not pushy
- Clear about value proposition
- Honest about what you are offering
SUCCESS INDICATORS:
- Click-through rates
- Conversion rates
- Signup/download numbers
- Revenue (if applicable)
STRATEGIC ROLE:
Converts audience attention into business
results. Low ratio ensures asks do not
erode trust.
-------------------------------------------
PILLAR 5: THOUGHT LEADERSHIP (Target: 5%)
-------------------------------------------
PURPOSE: Establish industry authority,
contribute to larger conversations,
position as visionary
DESCRIPTION:
Content that shares perspective on industry
trends, future directions, and bigger-picture
ideas. This positions you as someone worth
listening to beyond your specific product.
CONTENT TYPES:
- Industry trend analysis
- Future predictions and perspectives
- Commentary on news and developments
- Contrarian or unique viewpoints
- Original research or data insights
- Framework introductions
BRAND VOICE IN THIS PILLAR:
- Thoughtful and considered
- Confident in perspective
- Open to dialogue and debate
SUCCESS INDICATORS:
- Shares with commentary
- Media/influencer pickup
- Speaking/podcast invitations
- "Interesting take" responses
STRATEGIC ROLE:
Builds reputation beyond product. Creates
PR and partnership opportunities.
-------------------------------------------
#AI->H::Output: (Complete Pillar Definitions with
purposes and content types)
{PERSONA_NAME} Analysis:
"This 40-20-20-15-5 split is battle-tested for
launch campaigns..."
Explain:
- Rationale for recommended ratios
- How pillars work together
- Adjustments based on specific campaign context

STEP 2: RATIO ALLOCATION BY PHASE

▢
#AI->H::Status: (Adjusting content mix ratios per
campaign phase)
{PERSONA_NAME} Framework:
"The default ratios are your baseline, but each
phase has different priorities. Early phases need
more education, launch phases need more promotion.
Let us customize the mix."
PHASE-ADJUSTED RATIO MATRIX:
| Phase | Edu | BTS | Com | Pro | TL |
|-------|-----|-----|-----|-----|-----|
| 1 | 45% | 25% | 15% | 10% | 5% |
| 2 | 40% | 20% | 20% | 15% | 5% |
| 3 | 30% | 15% | 20% | 30% | 5% |
| 4 | 35% | 20% | 30% | 10% | 5% |
| 5 | 40% | 15% | 25% | 10% | 10% |
Edu = Educational, BTS = Behind-the-Scenes
Com = Community, Pro = Promotional
TL = Thought Leadership
RATIO ADJUSTMENT RATIONALE:
Phase 1 (Foundation/Anticipation):
- Educational HIGH (45%): Establish expertise
before asking anything
- BTS HIGH (25%): Build connection during
quiet period
- Promotional LOW (10%): Too early to push hard
Phase 2 (Momentum/Pre-Launch):
- Balanced mix: Maintain value delivery while
building urgency
- Community increasing: Start fostering early
adopter identity
- Promotional rising: Begin teasing what is
coming
Phase 3 (Launch):
- Promotional PEAK (30%): It is launch - time
to ask
- Educational drops: Focus shifts to action
- BTS drops: Less building, more launching
Phase 4 (Community Building):
- Community PEAK (30%): Nurture new users
- Promotional LOW (10%): Let users settle in
- Educational returns: Help users succeed
Phase 5 (Optimization):
- Thought Leadership rises (10%): Establish
long-term authority
- Balanced maintenance: Sustainable rhythm
- Data-informed adjustments: Optimize based on
what worked
VISUAL: PHASE CONTENT MIX EVOLUTION
Ph1 Ph2 Ph3 Ph4 Ph5
EDU ██ EDU ██ EDU █ EDU █ EDU ██
BTS █ BTS █ BTS . BTS █ BTS .
COM . COM █ COM █ COM ██ COM █
PRO . PRO . PRO ██ PRO . PRO .
TL . TL . TL . TL . TL .
#AI->H::Output: (Phase-adjusted ratio matrix with
rationale)
{PERSONA_NAME} Guidance:
"Notice how promotional never exceeds 30%, even at
launch..."
Explain:
- Importance of ratio discipline
- Warning against common over-promotion trap
- How to handle promotional pressure

STEP 3: FORMAT SPECIFICATION

▢
#AI->H::Status: (Defining content formats per
pillar and platform)
{PERSONA_NAME} Framework:
"Each pillar has formats that work best for it, and
each platform has formats that perform. Let us map
the intersections."
PILLAR-FORMAT MATRIX:
| Format | Edu | BTS | Com | Pro | TL |
|-------------|-----|-----|-----|-----|-----|
| Text post | +++ | ++ | +++ | ++ | +++ |
| Thread | +++ | ++ | + | ++ | +++ |
| Image | ++ | +++ | +++ | ++ | + |
| Carousel | +++ | ++ | + | +++ | ++ |
| Short video | ++ | +++ | ++ | ++ | + |
| Long video | +++ | ++ | + | ++ | +++ |
| Poll | + | + | +++ | + | ++ |
| Story | + | +++ | ++ | ++ | + |
| Live | ++ | ++ | +++ | + | ++ |
| Article | +++ | ++ | + | ++ | +++ |
+++ = Excellent fit, ++ = Good fit, + = Occasional
PLATFORM-FORMAT PRIORITY:
X/Twitter:
- Primary: Text posts, threads, images
- Secondary: Polls, short video clips
- Avoid: Long-form (use threads instead)
LinkedIn:
- Primary: Text posts, carousels, articles
- Secondary: Native video, polls
- Avoid: Casual/meme content
YouTube:
- Primary: Long-form video (8-15 min)
- Secondary: Shorts (60 sec), community posts
- Avoid: Text-only (wrong platform)
TikTok:
- Primary: Short video (30-60 sec)
- Secondary: Live streams, stitches/duets
- Avoid: Static content, long text
Dev.to:
- Primary: Long-form articles, tutorials
- Secondary: Discussion posts
- Avoid: Promotional-heavy content
GitHub:
- Primary: README content, documentation
- Secondary: Discussion posts, issue templates
- Avoid: Marketing speak
FORMAT RECOMMENDATION BY PILLAR:
EDUCATIONAL Format Guide:
TOP PERFORMERS:
- Threads (X): Step-by-step breakdowns
- Carousels (LinkedIn): Visual how-tos
- Tutorials (YouTube): Detailed walkthroughs
- Articles (Dev.to): Technical deep-dives
QUICK FORMATS:
- Single tip posts (all text platforms)
- 60-second tip videos (TikTok/Shorts)
- Infographic images (all visual platforms)
AVOID:
- Walls of text without structure
- Videos without clear takeaways
BEHIND-THE-SCENES Format Guide:
TOP PERFORMERS:
- Candid photos/screenshots (authenticity)
- Short videos showing work (day-in-life)
- Progress update threads (build-in-public)
- Live streams (real-time connection)
QUICK FORMATS:
- Quick screen recordings
- "Working on X today" posts
- Win/challenge reflection posts
AVOID:
- Over-produced content (defeats authenticity)
- TMI personal content (stay professional)
COMMUNITY Format Guide:
TOP PERFORMERS:
- Polls and questions (drive engagement)
- User spotlight features (celebrate members)
- UGC reshares with commentary
- Discussion prompts
QUICK FORMATS:
- Simple question posts
- Quote tweets/reposts with praise
- Welcome posts for milestones
AVOID:
- One-way broadcast content
- Engagement bait without substance
PROMOTIONAL Format Guide:
TOP PERFORMERS:
- Announcement posts (clear, exciting)
- Benefit carousels (visual value prop)
- Testimonial features (social proof)
- Demo videos (show do not tell)
QUICK FORMATS:
- Simple CTA posts
- Countdown/urgency posts
- Benefit bullet points
AVOID:
- Desperate/salesy tone
- Claims without substance
- Too many CTAs in one post
THOUGHT LEADERSHIP Format Guide:
TOP PERFORMERS:
- Opinion threads (developed perspective)
- Long-form articles (deep analysis)
- Commentary videos (react to news)
- Data visualizations (original insights)
QUICK FORMATS:
- Hot take posts (brief perspective)
- Quote + commentary
- Prediction posts
AVOID:
- Uninformed opinions
- Controversy for controversy sake
- Obvious/generic takes
#AI->H::Output: (Complete format guides per pillar
and platform)

STEP 4: TOPIC BANK GENERATION

▢
#AI->H::Status: (Creating starter topics per pillar)
{PERSONA_NAME} Framework:
"A topic bank removes the what should I post about
friction. These are evergreen ideas you can rotate
through, plus seasonal/timely topics to mix in."
TOPIC BANK STRUCTURE:
For each pillar, provide:
- 10-15 evergreen topics (can use anytime)
- 5-7 campaign-specific topics (aligned to phases)
- 3-5 reactive topic templates (respond to events)
EDUCATIONAL TOPIC BANK:
-------------------------------------------
EVERGREEN:
- "How to [core methodology concept]"
- "X mistakes people make with [pain point]"
- "The difference between [A] and [B]"
- "Why [common approach] does not work"
- "A beginner guide to [topic]"
- "Advanced tips for [topic]"
- "[Number] ways to improve [outcome]"
- "What I wish I knew about [topic] earlier"
- "The complete guide to [process]"
- "How to choose between [options]"
- "[Tool/technique] explained simply"
- "Common questions about [topic] answered"
CAMPAIGN-SPECIFIC:
- "What is [your product/methodology]"
- "[Key concept] vs regular approaches"
- "How to create your first [deliverable]"
- "Understanding [key feature/benefit]"
- "When to use [option A] vs [option B]"
- "[Product] across different [contexts]"
- "Building your first [project] with [product]"
REACTIVE TEMPLATES:
- "How [news/trend] relates to [methodology]"
- "[New development] and how to use it"
- "Responding to [common question]"
-------------------------------------------
BEHIND-THE-SCENES TOPIC BANK:
-------------------------------------------
EVERGREEN:
- "What I am working on this week"
- "A challenge I am facing and how I am
solving it"
- "Something that went wrong (and what I
learned)"
- "A small win worth celebrating"
- "My current workflow setup"
- "Why I made [decision]"
- "The story behind [feature/element]"
- "What a typical day looks like"
- "Tools I am currently using and why"
- "Honest reflection on progress so far"
CAMPAIGN-SPECIFIC:
- "Project [X] progress update"
- "Building the [product]: current state"
- "How I use [methodology] for this campaign"
- "Deciding which features make the cut"
- "The [time period] journey to here"
REACTIVE TEMPLATES:
- "How [recent event] is affecting timeline"
- "Pivoting because [reason] - here is why"
- "Community feedback that changed direction"
-------------------------------------------
COMMUNITY TOPIC BANK:
-------------------------------------------
EVERGREEN:
- "What is your biggest [pain point] struggle"
- "Show me your [workflow/setup]"
- "What would you want to learn about"
- "Unpopular opinion: [topic] - what is yours"
- "This or that: [A] vs [B]"
- "What is one tip you would share with
beginners"
- "Celebrating [member] for [achievement]"
- "Welcome to our newest community members"
- "Friday wins: what went well this week"
- "Ask me anything about [topic]"
CAMPAIGN-SPECIFIC:
- "What features do you want in [product]"
- "Early adopter spotlight: [member]"
- "How are you planning to use [product]"
- "Community challenge update"
- "Community milestone: [number] members"
REACTIVE TEMPLATES:
- "Great question from [member] - let us
discuss"
- "Featuring amazing UGC from [member]"
- "Community response to [announcement]"
-------------------------------------------
PROMOTIONAL TOPIC BANK:
-------------------------------------------
EVERGREEN:
- "Why [product/service] exists"
- "[Number] reasons to try [product]"
- "What makes [product] different"
- "Success story: how [user] achieved [result]"
- "Testimonial feature: what [user] said"
- "Quick demo: [feature] in action"
- "FAQ: answering your questions about
[product]"
CAMPAIGN-SPECIFIC:
- "Waitlist is open - here is what you get"
- "Early adopter benefits explained"
- "Limited opportunity: [offer details]"
- "[Phase] starts [date] - join now"
- "Why join now (not wait for launch)"
- "[Number] days until launch"
- "Last chance: early access closing soon"
REACTIVE TEMPLATES:
- "Just hit [milestone] - thank you"
- "[Testimonial] just came in - wow"
- "Responding to [objection] with [proof]"
-------------------------------------------
THOUGHT LEADERSHIP TOPIC BANK:
-------------------------------------------
EVERGREEN:
- "Where [industry] is heading"
- "Why most [common approach] fails"
- "The future of [category]"
- "What [trend] means for [audience]"
- "Lessons from [related field] for [our field]"
- "The case for [contrarian position]"
- "What nobody talks about regarding [topic]"
CAMPAIGN-SPECIFIC:
- "Why [domain] needs structure"
- "[Principles] applied to [field]"
- "The problem with [status quo] as we know it"
- "What [time period] of experimentation
taught me"
- "Why frameworks beat ad-hoc approaches"
REACTIVE TEMPLATES:
- "My take on [industry news/announcement]"
- "Why [viral trend] matters (or does not)"
- "Predicting the impact of [new development]"
-------------------------------------------
#AI->H::Output: (Complete Topic Banks for all
pillars)
{PERSONA_NAME} Usage Tips:
"Treat this as a menu, not a checklist..."
Explain:
- How to use topic banks in content planning
- Rotation strategies
- Which topics are best for which phases

STEP 5: CROSS-PLATFORM MAPPING

▢
#AI->H::Status: (Mapping which pillars work best
on which platforms)
{PERSONA_NAME} Framework:
"Not every pillar performs equally on every platform.
Let us map the sweet spots so you know where to
focus each content type."
PILLAR-PLATFORM FIT MATRIX:
| Platform | Edu | BTS | Com | Pro | TL |
|-----------|-----|-----|-----|-----|-----|
| X/Twitter | +++ | +++ | +++ | ++ | +++ |
| LinkedIn | +++ | ++ | ++ | ++ | +++ |
| YouTube | +++ | +++ | ++ | ++ | +++ |
| TikTok | ++ | +++ | ++ | + | + |
| Dev.to | +++ | ++ | ++ | + | +++ |
| GitHub | ++ | ++ | ++ | + | + |
+++ = Primary focus, ++ = Regular use
+ = Occasional/careful use
PLATFORM-SPECIFIC PILLAR RECOMMENDATIONS:
X/Twitter: All pillars work well - most versatile
- Lead with: Educational (threads) + BTS
(build-in-public culture)
- Community engagement particularly strong
- Promotional OK but keep ratio strict
LinkedIn: Professional positioning platform
- Lead with: Educational (thought leadership
angle) + Thought Leadership
- BTS works if framed as professional journey
- Community less natural (platform culture)
- Promotional requires soft approach
YouTube: Deep content platform
- Lead with: Educational (tutorials) + BTS (vlogs)
- Thought Leadership through analysis videos
- Community through community tab
- Promotional through integrated CTAs (not
standalone)
TikTok: Entertainment-first platform
- Lead with: BTS (behind-scenes energy) +
Educational (quick tips)
- Thought Leadership harder (platform does not
reward depth)
- Promotional very challenging (audience
resistant)
- Must adapt all pillars to platform energy
Dev.to: Technical community
- Lead with: Educational (technical deep-dives)
+ Thought Leadership
- Community through discussions
- BTS if technically relevant
- Promotional almost prohibited (community norms)
GitHub: Code-first platform
- Lead with: Educational (documentation) + BTS
(changelog)
- Not really a social platform - different rules
- Promotional through README quality, not posts
CONTENT DISTRIBUTION STRATEGY:
CREATE ONCE -> ADAPT EVERYWHERE
Core Content: Educational tutorial (YouTube long)
|
|-- X/Twitter: Thread summary + link
|-- LinkedIn: Key insight post + link
|-- TikTok: 60-second hook + "full video linked"
|-- Dev.to: Written version (expanded)
|-- Bluesky: Discussion prompt + key takeaway
Core Content: BTS update (quick video)
|
|-- TikTok: Native short
|-- YouTube: Short
|-- X/Twitter: Screenshot/clip + context
|-- LinkedIn: Professional angle on same update
|-- Stories: Behind-the-scenes moment
#AI->H::Output: (Platform-Pillar fit matrix with
distribution strategy)

STEP 6: UGC STRATEGY (IF INCLUDED)

▢
#AI->H::Status: (Creating user-generated content
strategy)
{PERSONA_NAME} Framework:
"User-generated content is the holy grail - it is
authentic, it scales, and it builds community. But
it does not happen by accident. You need to make it
easy and rewarding."
UGC STRATEGY COMPONENTS:
1. UGC TRIGGERS (How to Encourage Creation):
-------------------------------------------
MAKE IT EASY:
- Provide templates people can fill in
- Create hashtags that are memorable and
unique
- Give clear prompts ("Show us your [X]")
- Share examples of what you are looking for
MAKE IT REWARDING:
- Feature UGC prominently (recognition)
- Respond to and engage with all UGC
- Create competitions or challenges
- Offer tangible rewards (access, swag,
features)
MAKE IT NATURAL:
- Ask for feedback genuinely (then share it)
- Celebrate user wins (they will share)
- Create shareable moments in user experience
- Build "screenshot-worthy" features
-------------------------------------------
2. UGC TYPES TO ENCOURAGE:
- Success stories and results
- Screenshots of using the product
- Tips and tricks discovered by users
- Feedback and suggestions
- Answers to community questions
- Creative applications/use cases
- Testimonials and reviews
3. UGC HANDLING PROCESS:
UGC SPOTTED
|
v
ACKNOWLEDGE (Reply with thanks within 24 hours)
|
v
EVALUATE (Is it feature-worthy?)
|
+-- YES: Request permission -> Feature with
| full credit
|
+-- NO: Continue engagement
4. UGC CAMPAIGN IDEAS:
- #My[Product]Story - Share your experience
- #[Community]Spotlight - Why you joined
- #[Product]Win - Results you have achieved
- Showcase challenges
- "Most creative use" competitions
- Feedback features
#AI->H::Output: (Complete UGC Strategy if included)

STEP 7: CONTENT PILLAR SYNTHESIS

▢
AI->H::Status: (Creating Content Pillar Output
Block for downstream recipes)
{PERSONA_NAME} Framework:
"Let us package this into a format that feeds
directly into your content calendar and post
creation workflows."
CONTENT PILLAR OUTPUT BLOCK:
#AI->H::Directive: (Copy this block as input for
Recipes 5, 6, 7, 8)
=== CONTENT PILLAR OUTPUT BLOCK ===
Generated: {date}
Recipe: RCP-005-001-003-CONTENT-PILLAR-v2.00a
CONTENT_PILLARS:
1. EDUCATIONAL (40%): Teaching, tutorials, how-tos
2. BEHIND_THE_SCENES (20%): Building in public,
progress, challenges
3. COMMUNITY (20%): Engagement, spotlights,
discussions
4. PROMOTIONAL (15%): CTAs, announcements, benefits
5. THOUGHT_LEADERSHIP (5%): Industry insights,
perspectives
PHASE_RATIOS:
Phase 1: EDU=45% BTS=25% COM=15% PRO=10% TL=5%
Phase 2: EDU=40% BTS=20% COM=20% PRO=15% TL=5%
Phase 3: EDU=30% BTS=15% COM=20% PRO=30% TL=5%
Phase 4: EDU=35% BTS=20% COM=30% PRO=10% TL=5%
Phase 5: EDU=40% BTS=15% COM=25% PRO=10% TL=10%
FORMAT_PRIORITIES:
Educational: Threads, carousels, tutorials, articles
BTS: Candid posts, short video, progress threads
Community: Polls, questions, spotlights, UGC features
Promotional: Announcements, testimonials, demos, CTAs
Thought_Leadership: Opinion threads, articles,
commentary
PLATFORM_PILLAR_FIT:
X/Twitter: All pillars strong
LinkedIn: Educational + Thought Leadership lead
YouTube: Educational + BTS lead
TikTok: BTS + Educational (adapted) lead
Dev.to: Educational + Thought Leadership lead
TOPIC_BANK_SUMMARY:
Educational: [X] evergreen + [X] campaign topics
BTS: [X] evergreen + [X] campaign topics
Community: [X] evergreen + [X] campaign topics
Promotional: [X] evergreen + [X] campaign topics
Thought_Leadership: [X] evergreen + [X] campaign
UGC_STRATEGY: [Included/Not included]
UGC_HASHTAGS: [Primary hashtags if included]
=== END CONTENT PILLAR OUTPUT BLOCK ===
CONTENT PILLAR QUICK REFERENCE CARD:
-------------------------------------------
CONTENT PILLAR QUICK REFERENCE
EDUCATIONAL (40%) | BEHIND-SCENES (20%)
- Teach and help | - Show real work
- Build expertise | - Build trust
- Pure value | - Create connection
COMMUNITY (20%) | PROMOTIONAL (15%)
- Engage and celebrate| - Drive action
- Foster belonging | - Communicate value
- Build network | - Convert interest
THOUGHT LEADERSHIP (5%)
- Share perspective | - Establish authority
RATIO DISCIPLINE: Never let promotional
exceed 30%
QUALITY RULE: Educational should always
be highest
-------------------------------------------
#AI->H::Output: (Content Pillar Output Block +
Quick Reference Card)
{PERSONA_NAME} Closing:
"Your content pillar architecture is complete. You
now have a system that ensures every piece of content
you create serves a strategic purpose while
maintaining the variety that keeps audiences engaged.
The key insight: Educational content at 40% means
you are always leading with value. That earns you
the right to promote at 15%. Keep this discipline
even when you are tempted to push harder - trust
the ratio.
Next up: Recipe 4 (Channel Strategy Developer) will
detail your platform-by-platform approach, or
Recipe 5 (Campaign Timeline Architect) will map
your week-by-week themes. Both build on these
content pillars.
Which direction do you need next?"
#AI->H::RequestingFeedback: (Review the content
pillars. Confirm the categories and ratios
align with your campaign goals, or suggest
adjustments.)
#H->AI::OnError: (If any section needs major
revision, restart that section process)

When to Use This Recipe

Use this recipe after completing Recipe 1 (Campaign

Architecture) and optionally Recipe 2 (Messaging

Matrix). Execute before creating content calendars.

IDEAL TIMING:

- After campaign phases are defined

- Before content calendar creation

- When content goals are clear

- When team capacity is understood

PREREQUISITES:

- Campaign Architecture Output Block from Recipe 1

- Brand voice characteristics

- Content goals in priority order

- Content creation capacity assessment

RELATIONSHIP TO OTHER RECIPES:

- Follows: Recipe 1 (Campaign Architecture)

- Follows: Recipe 2 (Messaging Matrix) optional

- Precedes: Recipe 4 (Channel Strategy)

- Precedes: Recipe 5 (Timeline Architect)

- Feeds: Recipes 6, 7, 8 (Content execution)

Recipe FAQ

RECOMMENDED RECIPE PERSONA

This recipe works best with the Campaign Strategist
persona (Maggie in the default CRAFT persona set).
The persona should have expertise in:
- Multi-channel message adaptation
- Persona-specific communication
- Brand voice consistency
- Platform culture alignment
- Conversion-focused copywriting

The recipe uses the {PERSONA_NAME} variable to allow
customization for different persona implementations.

Q: How many content pillars should I have?
A: Standard is 5 pillars. Use 3 for simpler
campaigns (Educational, Promotional, Community),
up to 6-7 for complex campaigns with dedicated
content teams.

Q: Can I adjust the ratios?
A: Yes, ratios are guidelines. Authority-focused
campaigns might increase Thought Leadership to
15%. Community-focused campaigns might increase
Community to 30%. Keep Educational highest.

Q: What if my content does not fit any pillar?
A: Good content usually fits one primary pillar.
If it genuinely does not fit, consider whether
it serves your campaign goals. Content without
strategic purpose should be reconsidered.

Q: How do I track pillar ratios?
A: Review weekly or monthly. Count posts per pillar
and calculate percentages. Adjust upcoming
content to rebalance if needed.

Q: Should I use all pillars on all platforms?
A: No. Match pillars to platforms where they
perform best. TikTok emphasizes BTS, LinkedIn
emphasizes Thought Leadership. See the
Platform-Pillar Fit Matrix.

EXAMPLE 1: B2B SAAS PRODUCT LAUNCH

Campaign: Enterprise productivity tool launch

Content Goals: establish_authority, educate, convert

Capacity: Intensive (dedicated team)

Platforms: LinkedIn, X/Twitter, YouTube

Execution:

Execute CONTENT_PILLAR_PLANNER with:

- content_goals: ["establish_authority",

"educate", "convert"]

- content_capacity: "intensive"

- include_ugc_strategy: False

Outcome:

{PERSONA_NAME} creates:

Adjusted 5-Pillar Structure:

- Educational (35%): Industry guides, best

practices

- Thought Leadership (25%): Research, trends

(elevated for authority)

- Behind-the-Scenes (15%): Company culture, team

- Community (10%): Customer success, events

- Promotional (15%): Product features, demos

B2B-appropriate format emphasis on LinkedIn and

YouTube with professional tone throughout.

Topic Banks: 60+ topics across all pillars with

B2B-specific angles.

Confidence: 85% - Strong B2B alignment

EXAMPLE 2: CONSUMER APP LAUNCH

Campaign: Fitness app launch (3 months)

Content Goals: educate, build_community, convert

Capacity: Moderate (small team)

Platforms: Instagram, TikTok, YouTube

Execution:

Execute CONTENT_PILLAR_PLANNER with:

- content_goals: ["educate", "build_community",

"convert"]

- content_capacity: "moderate"

- include_ugc_strategy: True

Outcome:

{PERSONA_NAME} creates:

Standard 5-Pillar Structure with community emphasis:

- Educational (40%): Fitness tips, nutrition

- Behind-the-Scenes (20%): App development,

team workouts

- Community (25%): User transformations,

challenges (elevated)

- Promotional (10%): App features, download CTAs

- Thought Leadership (5%): Fitness industry

trends

UGC Strategy:

- #MyTransformation challenge

- User workout video features

- Before/after spotlights

Platform focus on visual/video platforms with

high-energy, motivational tone.

Topic Banks: 50+ topics with fitness-specific hooks.

Confidence: 90% - Consumer engagement optimized

Actual Recipe Code

(Copy This Plaintext Code To Use)

# ===========================================================

# START RECIPE-ID: RCP-005-001-003-CONTENT-PILLAR-v2.00a

# ===========================================================

CONTENT_PILLAR_PLANNER = Recipe(

recipe_id="RCP-005-001-003-CONTENT-PILLAR-v2.00a",

title="Content Pillar Planner",

description="Defines content categories with

ratios, formats, and example topics.

Creates structural framework for balanced

content creation supporting campaign

objectives.",

category="CAT-005-CAMPAIGN-PLANNING",

subcategory="SUBCAT-001-STRATEGY",

difficulty="easy-medium",

estimated_time="25-35 minutes",

version="2.00a",

# -------------------------------------------------------

# RECIPE DEPENDENCIES

# -------------------------------------------------------

dependencies={

"required_inputs": [

{

"source": "RCP-005-001-001-CAMPAIGN-ARCH",

"input": "campaign_architecture",

"description": "Campaign phases and

objectives from Recipe 1"

{

"source": "Brand Profile",

"input": "brand_voice",

"description": "Brand voice

characteristics"

}

"optional_inputs": [

{

"source": "RCP-005-001-002-MSG-MATRIX",

"input": "messaging_matrix",

"description": "Messaging matrix

for pillar-message alignment"

{

"source": "Platform List",

"input": "platform_list",

"description": "Active platforms

for format optimization"

}

"feeds_into": [

"RCP-005-001-004 (Channel Strategy)",

"RCP-005-001-005 (Timeline Architect)",

"RCP-005-002-001 (Content Calendar)",

"RCP-005-002-002 (Social Post Creator)",

"RCP-005-002-003 (Blog Content Planner)"

]

# -------------------------------------------------------

# PARAMETERS

# -------------------------------------------------------

parameters={

"campaign_architecture": {

"type": "text",

"required": True,

"description": "Output from Recipe 1"

"brand_voice": {

"type": "text",

"required": True,

"description": "Brand voice characteristics"

"content_goals": {

"type": "list",

"required": True,

"description": "Content objectives in order"

"content_capacity": {

"type": "string",

"required": False,

"options": ["minimal", "moderate",

"intensive"],

"default": "moderate",

"description": "Available content capacity"

"include_ugc_strategy": {

"type": "boolean",

"required": False,

"default": True,

"description": "Include UGC planning"

"messaging_matrix": {

"type": "text",

"required": False,

"description": "Output from Recipe 2"

"platform_list": {

"type": "list",

"required": False,

"description": "Active platforms"

"existing_content_assets": {

"type": "list",

"required": False,

"description": "Existing content to repurpose"

}

# -------------------------------------------------------

# PROMPT TEMPLATE

# -------------------------------------------------------

prompt_template='''

#H->AI::Directive: (Execute Content Pillar Planner

recipe to define content categories and ratios)

#H->AI::Context: (Content pillars ensure balanced

variety while maintaining strategic focus)

# Step 0: Policy Pre-Check

# Step 0.5: Persona Continuity

# Step 1: Pillar Definition

# Step 2: Ratio Allocation by Phase

# Step 3: Format Specification

# Step 4: Topic Bank Generation

# Step 5: Cross-Platform Mapping

# Step 6: UGC Strategy (if included)

# Step 7: Content Pillar Synthesis

[See full step-by-step instructions above]

#AI->H::RecipeComplete: (

RCP-005-001-003-CONTENT-PILLAR-v2.00a

executed successfully)

#AI->H::OutputReady: (CONTENT_PILLAR_OUTPUT_BLOCK

available for downstream recipes)

''',

# -------------------------------------------------------

# OUTPUT SPECIFICATIONS

# -------------------------------------------------------

outputs={

"primary_outputs": {

"CONTENT_PILLAR_OUTPUT_BLOCK":

"Complete pillar architecture",

"PILLAR_DEFINITIONS":

"5 pillars with purposes",

"PHASE_RATIO_MATRIX":

"Adjusted ratios per phase",

"FORMAT_GUIDES":

"Format recommendations per pillar",

"TOPIC_BANKS":

"50+ starter topics"

"optional_outputs": {

"UGC_STRATEGY":

"User-generated content plan",

"PLATFORM_PILLAR_MAP":

"Pillar-platform fit matrix"

"reference_outputs": {

"QUICK_REFERENCE_CARD":

"One-page pillar summary"

}

# -------------------------------------------------------

# INTEGRATION NOTES

# -------------------------------------------------------

integration_notes='''

RECEIVES FROM:

- Recipe 1: Campaign Architecture Output Block

- Recipe 2: Messaging Matrix (optional)

- Brand Profile: Voice characteristics

FEEDS INTO:

- Recipe 4: Channel-specific strategies

- Recipe 5: Week-by-week themes

- Recipe 6: Content slot assignments

- Recipe 7: Post creation parameters

- Recipe 8: Blog content briefs

EXECUTION TIME: 25-35 minutes

WORKFLOW INTEGRATION:

- Third recipe in Campaign Planning workflow

- Bridges strategy to tactical content

- Ratios should be reviewed monthly

''',

# -------------------------------------------------------

# VALIDATION CHECKLIST

# -------------------------------------------------------

validation_checklist='''

STRATEGIC ALIGNMENT:

[ ] Pillars map to stated content goals

[ ] Ratios support campaign phase objectives

[ ] Educational content maintains highest ratio

[ ] Promotional never exceeds 30% in any phase

[ ] Brand voice reflected in pillar descriptions

COMPLETENESS:

[ ] All 5 pillars fully defined

[ ] All phases have ratio adjustments

[ ] All pillars have format recommendations

[ ] All pillars have topic banks

[ ] Platform-pillar mapping complete

PRACTICAL USABILITY:

[ ] Pillar definitions clear for categorization

[ ] Topic banks provide genuine starting points

[ ] Format guides are actionable

[ ] Ratios achievable with stated capacity

[ ] Output block ready for downstream use

SUSTAINABILITY CHECK:

[ ] Content volume realistic for capacity

[ ] Topic banks have enough variety

[ ] Pillars distinct enough for variety

[ ] Ratios do not require unsustainable effort

TESTING RECOMMENDATIONS:

1. Categorization test: Take 10 random post

ideas - can you categorize each?

2. Ratio test: Plan one week of content - do

ratios feel achievable?

3. Topic test: Can you create a post from each

topic bank item?

4. Platform test: Does pillar-platform mapping

feel natural?

5. Sustainability test: Can you maintain this

for 6 months?

'''

)

# ===========================================================

# END RECIPE-ID: RCP-005-001-003-CONTENT-PILLAR-v2.00a

# ===========================================================

"""

# -----------------------------------------------------------

# SECTION: NOTES

# -----------------------------------------------------------

WPRM_FIELD_NOTES = """

RECIPE NOTES:

1. DEPENDENCY: This recipe requires output from

Recipe 1 (Campaign Architecture Designer). The

phase structure provides context for ratio

adjustments.

2. MESSAGING ALIGNMENT: If Recipe 2 (Messaging

Matrix) is completed, use it to ensure pillars

align with messaging pillars for consistency.

3. RATIO DISCIPLINE: The 40-20-20-15-5 split is

battle-tested but can be adjusted. Never let

promotional exceed 30% in any phase, and keep

educational as the highest ratio.

4. TOPIC BANKS: Treat topic banks as living

documents. Add new topics as you discover what

resonates. Remove underperformers quarterly.

5. UGC STRATEGY: User-generated content requires

consistent nurturing. If capacity is limited,

skip UGC strategy and focus on core pillars.

6. PLATFORM FIT: Not all pillars work equally on

all platforms. Use the Platform-Pillar Fit

Matrix to focus efforts where they will have

most impact.

7. DOWNSTREAM RECIPES: The Content Pillar Output

Block feeds directly into:

- Recipe 4 (Channel Strategy Developer)

- Recipe 5 (Campaign Timeline Architect)

- Recipe 6 (Content Calendar Generator)

- Recipe 7 (Social Post Creator)

- Recipe 8 (Blog Content Planner)

8. VALIDATION: Target 85% confidence rating on

pillar architecture. Lower confidence areas

should be tested early in the campaign.

"""

# ===========================================================

# END WPRM RECIPE CONTENT

# ===========================================================

"""

# -----------------------------------------------------------

# SECTION: NOTES

# -----------------------------------------------------------

WPRM_FIELD_NOTES = """

RECIPE NOTES:

1. DEPENDENCY: This recipe requires output from

Recipe 1 (Campaign Architecture Designer). The

phase structure provides context for ratio

adjustments.

2. MESSAGING ALIGNMENT: If Recipe 2 (Messaging

Matrix) is completed, use it to ensure pillars

align with messaging pillars for consistency.

3. RATIO DISCIPLINE: The 40-20-20-15-5 split is

battle-tested but can be adjusted. Never let

promotional exceed 30% in any phase, and keep

educational as the highest ratio.

4. TOPIC BANKS: Treat topic banks as living

documents. Add new topics as you discover what

resonates. Remove underperformers quarterly.

5. UGC STRATEGY: User-generated content requires

consistent nurturing. If capacity is limited,

skip UGC strategy and focus on core pillars.

6. PLATFORM FIT: Not all pillars work equally on

all platforms. Use the Platform-Pillar Fit

Matrix to focus efforts where they will have

most impact.

7. DOWNSTREAM RECIPES: The Content Pillar Output

Block feeds directly into:

- Recipe 4 (Channel Strategy Developer)

- Recipe 5 (Campaign Timeline Architect)

- Recipe 6 (Content Calendar Generator)

- Recipe 7 (Social Post Creator)

- Recipe 8 (Blog Content Planner)

8. VALIDATION: Target 85% confidence rating on

pillar architecture. Lower confidence areas

should be tested early in the campaign.

"""

# ===========================================================

# END WPRM RECIPE CONTENT

# ===========================================================