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Recipe Name: RCP-005-001-001-CAMPAIGN-ARCH - Social Media Campaign Architecture Designer
RCP-005-001-001-CAMPAIGN-ARCH
Defines overall campaign structure, phases,
milestones, and escalation model. Creates the
strategic foundation that all subsequent campaign
recipes build upon. Transforms brand identity work
into actionable campaign blueprints. First recipe
in the Campaign Planning subcategory.
Print Recipe
Multi-Recipe Combo Stage Single Recipe
Recipe Category CFT-FWK-CAMPAIGN-ARCH - Social Media Campaign Planning Cookbook
Recipe Subcategory Blogging with A.I., Brainstorming with A.I.
Recipe Difficulty Easy
Recipe Tag: Foundational | Introduced in the POC

Requirements

  • Any AI Chat Platform (platform-agnostic recipe) Any of the following: Claude (Anthropic), ChatGPT (OpenAI), Gemini (Google), Grok (X.ai), Perplexity, Microsoft Copilot

How To Start
 

STEP 1: Gather Campaign Inputs
  • Before starting, collect these inputs:
    Required:
    Brand profile block from Recipe 7 (or equivalent)
    Campaign name (identifier for this campaign)
    Campaign type (launch, awareness, community, conversion)
    Total duration (campaign length)
    Optional:
    Phase count (or let recipe calculate)
    Escalation model (gradual, burst, sustained, wave)
    Key dates (launches, events, deadlines)
    Resource constraints (time, budget, team)
    Target platforms (social and content platforms)
    Primary CTA (main call to action)
    Success metrics (KPIs for campaign)
STEP 2: Analyze Campaign Context
  • The recipe extracts strategic foundation from brand work:
    Brand Foundation Summary:
    Core purpose and mission relevant to campaign
    Key brand values that should shine through
    Brand personality traits to maintain
    Voice and tone guidelines
    Target Audience Alignment:
    Primary personas and motivations
    Pain points the campaign addresses
    Platform preferences
    Decision-making triggers
    Value Proposition Core:
    Primary benefits to communicate
    Competitive differentiators
    Proof points and credibility markers
STEP 3: Define Campaign Phases
  • The recipe calculates phases based on:
    Campaign duration (longer means more phases)
    Campaign type (launch needs pre, during, post)
    Key dates (natural phase boundaries)
    Resource constraints (fewer if limited)
    Typical structures by campaign type:
    Launch campaigns (6 months):
    Phase 1: Foundation and Anticipation (4-6 weeks)
    Phase 2: Pre-Launch Momentum (4-6 weeks)
    Phase 3: Launch Activation (2-4 weeks)
    Phase 4: Sustained Engagement (8-12 weeks)
    Phase 5: Optimization and Scale (remaining)
    Awareness campaigns:
    Phase 1: Establish Presence
    Phase 2: Build Recognition
    Phase 3: Deepen Engagement
    Phase 4: Sustain and Grow
    Community-building campaigns:
    Phase 1: Seed Community
    Phase 2: Nurture Early Adopters
    Phase 3: Empower Advocates
    Phase 4: Scale and Sustain
STEP 4: Map Milestones
  • The recipe creates milestones in four categories:
    Launch Milestones (External events):
    Product or feature launches
    Major announcements
    Event dates
    Deadline-driven moments
    Growth Milestones (Quantitative):
    Follower and subscriber targets
    Signup and conversion goals
    Engagement rate targets
    Traffic milestones
    Content Milestones (Production):
    Content series launches
    Asset creation completions
    Campaign material readiness
    Community Milestones (Qualitative):
    First user-generated content
    Community engagement thresholds
    Advocacy activation
    Testimonial acquisition
STEP 5: Design Escalation Model
  • The recipe designs intensity progression:
    Gradual (default for resource-constrained):
    Start low, build steadily, peak at launch
    Sustain at 70-80% of peak
    Best for: Solo operators, long campaigns
    Burst (for time-sensitive launches):
    Moderate baseline, rapid increase at key dates
    Quick reduction to sustainable level
    Best for: Event-driven campaigns
    Sustained (for awareness campaigns):
    Consistent rhythm throughout
    Minor variations for variety
    Best for: Brand building
    Wave (for community-building):
    Regular intensity peaks with valleys
    Predictable pattern audiences anticipate
    Best for: Engagement-focused campaigns
STEP 6: Assess Risks
  • The recipe identifies risks in four categories:
    Resource Risks:
    Time availability changes
    Budget constraints
    Tool or platform access issues
    Energy and burnout factors
    External Risks:
    Platform algorithm changes
    Competitor actions
    Market or industry shifts
    News cycle interference
    Execution Risks:
    Content quality inconsistency
    Message drift off-brand
    Platform-specific failures
    Technical issues
    Audience Risks:
    Lower than expected engagement
    Negative feedback
    Wrong audience attraction
    Community management challenges
STEP 7: Generate Architecture Blueprint
  • The recipe produces comprehensive blueprint including:
    Strategic Foundation:
    Primary and secondary objectives
    Target audience summary
    Core value proposition
    Primary CTA
    Phase Overview:
    Visual timeline with key dates
    Phase names, dates, objectives
    Escalation Model:
    Visual showing intensity over time
    Platform activation timeline
    Milestone Summary:
    Critical path milestones by date
    Success criteria for each
    Platform Strategy:
    Primary, secondary, tertiary tiers
    Frequency guidelines per tier
    Success Metrics:
    Leading indicators (watch early)
    Lagging indicators (ultimate success)
    Review cadence
    Top Risks and Mitigations:
    Prioritized risk list
    Specific mitigation strategies
STEP 8: Create Integration Handoff
  • The recipe produces output block for downstream recipes:
    Architecture Output Block contains:
    Campaign name and type
    Duration and escalation model
    Complete phase matrix
    Key dates and milestones
    Platform strategy summary
    Success metrics list
    Brand voice summary
    Target persona summary
    This block feeds into Recipes 2-9:
    Recipe 2: Messaging Matrix Builder
    Recipe 3: Content Pillar Planner
    Recipe 4: Channel Strategy Developer
    Recipe 5: Campaign Timeline Architect
    Recipe 6: Content Calendar Generator
    Recipe 7: Social Post Creator
    Recipe 8: Blog Content Planner
    Recipe 9: Campaign Performance Analyzer

When to Use This Recipe

Use this recipe when:
You have completed brand foundation work
You are starting a new marketing campaign
You need strategic structure before tactical planning
You want to coordinate multi-phase campaigns
You need to align team on campaign approach
Do not use this recipe when:
You need only tactical content creation
You are modifying an existing campaign
You lack basic brand positioning
You need immediate content (use Recipe 7)
""",
"recipe_name_display": "Campaign Architecture Designer",
"this_recipe_is_included_in_cookbook":
"Campaign Planning Cookbook"

Recipe FAQ

RECOMMENDED RECIPE PERSONA
This recipe works best with the Campaign Strategist
persona (Maggie in the default CRAFT persona set).
The persona should have expertise in:
- Multi-channel message adaptation
- Persona-specific communication
- Brand voice consistency
- Platform culture alignment
- Conversion-focused copywriting
The recipe uses the {PERSONA_NAME} variable to allow
customization for different persona implementations.
Q: Do I need to complete RCP-004-001-007-BRAND-PROFILE-SYNTH from CFT-FWK-COOKBK-BRAND-ID first?
A: Recommended but not required. You can proceed with
abbreviated brand context, but the architecture will
be stronger with complete brand foundation.
Q: How do I choose the right escalation model?
A: Match to your resources and campaign type. Gradual
for limited resources, Burst for event-driven, Wave
for community focus, Sustained for brand building.
Q: What if my key dates change after planning?
A: The architecture is designed for flexibility. Adjust
phase boundaries at transition points. Major date
shifts may require architecture revision.
Q: Can I run multiple campaigns simultaneously?
A: Yes, but each needs its own architecture. Consider
resource constraints carefully when planning parallel
campaigns.
Q: How detailed should Phase 1 breakdown be?
A: The recipe provides week-by-week themes for Phase 1.
Later phases get detailed as you approach them.

Actual Recipe Code

(Copy This Plaintext Code To Use)
# =========================================================
# START RECIPE: RCP-005-001-001-CAMPAIGN-ARCH-v2.00a
# =========================================================
# ---------------------------------------------------------
# PERSONA REFERENCE
# ---------------------------------------------------------
# This recipe uses CAMPAIGN_PERSONA if defined in session.
# If CAMPAIGN_PERSONA is not defined, defaults are used.
#
# To customize: Define CAMPAIGN_PERSONA object before
# execution with keys: PERSONA_NAME, PERSONA_TITLE,
# PERSONA_TIER
#
# Default values if CAMPAIGN_PERSONA not defined:
# PERSONA_NAME = "Marketing Strategist"
# PERSONA_TITLE = "Campaign Architect"
# PERSONA_TIER = "Beginner"
# ---------------------------------------------------------
IF CAMPAIGN_PERSONA is defined:
PERSONA_NAME = CAMPAIGN_PERSONA.PERSONA_NAME
PERSONA_TITLE = CAMPAIGN_PERSONA.PERSONA_TITLE
PERSONA_TIER = CAMPAIGN_PERSONA.PERSONA_TIER
ELSE:
PERSONA_NAME = "Marketing Strategist"
PERSONA_TITLE = "Campaign Architect"
PERSONA_TIER = "Beginner"
# ---------------------------------------------------------
# RECIPE METADATA
# ---------------------------------------------------------
CAMPAIGN_ARCHITECTURE_DESIGNER = Recipe(
recipe_id = "RCP-005-001-001-CAMPAIGN-ARCH-v2.00a",
title = "Campaign Architecture Designer",
description = "Defines overall campaign structure,
phases, milestones, and escalation model. Creates
strategic foundation for all subsequent campaign
recipes.",
category = "CAT-005-CAMPAIGN-PLANNING",
subcategory = "SUBCAT-001-STRATEGY",
difficulty = "medium",
estimated_time = "45-60 minutes",
version = "2.00a",
# ---------------------------------------------------------
# PARAMETERS
# ---------------------------------------------------------
parameters = {
"brand_profile_block": {
"type": "text",
"required": True,
"source": "Recipe 7 output",
"description": "Brand profile or brief"
},
"campaign_name": {
"type": "string",
"required": True,
"description": "Campaign identifier"
},
"campaign_type": {
"type": "string",
"required": True,
"options": ["launch", "awareness",
"community-building", "conversion",
"hybrid"],
"description": "Primary objective type"
},
"total_duration": {
"type": "string",
"required": True,
"description": "Total campaign length"
},
"phase_count": {
"type": "integer",
"required": False,
"description": "Number of phases (auto if blank)"
},
"escalation_model": {
"type": "string",
"required": False,
"default": "gradual",
"options": ["gradual", "burst",
"sustained", "wave"],
"description": "Intensity change pattern"
},
"key_dates": {
"type": "list",
"required": False,
"description": "Important dates to plan around"
},
"resource_constraints": {
"type": "dict",
"required": False,
"description": "Time, budget, team limits"
},
"target_platforms": {
"type": "list",
"required": False,
"description": "Social and content platforms"
},
"primary_cta": {
"type": "string",
"required": False,
"description": "Main call to action"
},
"success_metrics": {
"type": "list",
"required": False,
"description": "KPIs for campaign success"
}
},
# ---------------------------------------------------------
# PROMPT TEMPLATE
# ---------------------------------------------------------
prompt_template = """
#H->AI::Directive: (Execute Campaign Architecture Designer
to create campaign foundation)
#H->AI::Context: (This architecture informs all subsequent
campaign planning recipes 2-9)
# =========================================================
# STEP 0: POLICY PRE-CHECK
# =========================================================
Scan prompt for sensitive categories:
Competitive intelligence gathering
Proprietary business information
Marketing claims requiring substantiation
Platform-specific policy considerations
IF potential conflict detected:
#AI->H::PolicyCaution: (Campaign planning involves
strategic business decisions)
#AI->H::Note: (Recommendations are strategic guidance,
not guarantees of results)
# =========================================================
# STEP 0.5: PERSONA ACTIVATION
# =========================================================
#AI->H::PersonaSwitch: (Activating {PERSONA_NAME})
ACTIVE_PERSONA = {
"name": "{PERSONA_NAME}",
"role": "Integrated Marketing Campaign Strategist",
"tagline": "Building data-driven campaigns that
convert curiosity into customers",
"approach": {
"methodology": "RACE Framework (Reach, Act,
Convert, Engage) plus Agile Marketing",
"communication": "Professional yet accessible
(formality: 6/10)",
"framework_focus": "KPI-driven planning,
channel attribution, message testing",
"confidence_reporting": "Provides confidence
percentages when data is limited"
},
"expertise": [
"Multi-channel campaign strategy",
"Conversion optimization",
"Marketing analytics and A/B testing",
"Customer journey mapping",
"Content marketing and social media",
"Community-first marketing approaches"
],
"personality": {
"openness": 7,
"conscientiousness": 9,
"extraversion": 5,
"agreeableness": 6,
"neuroticism": 4
},
"boundaries": {
"prohibited": ["Guaranteed ROI predictions",
"Platform algorithm gaming"],
"escalation_triggers": ["Paid advertising
strategy", "Crisis communications"],
"reality_checks": "Challenges unrealistic
timelines or resource assumptions"
}
}
#AI->H::Note: ({PERSONA_NAME} will guide you through
campaign architecture with strategic clarity and
practical execution focus)
{PERSONA_NAME} Opening:
"Let us dive into your campaign objectives and build
something remarkable. I am {PERSONA_NAME}, and I will be
your strategic partner for campaign architecture. My
approach combines creative storytelling with rigorous
planning - because great campaigns need both art and
science.
Before we design your campaign structure, I need to
understand your foundation. Every marketing effort should
be traceable to business impact, so let us build a
framework that makes measurement meaningful."
# =========================================================
# STEP 1: CAMPAIGN CONTEXT ANALYSIS
# =========================================================
#AI->H::Status: (Analyzing campaign context from brand
profile and parameters)
{PERSONA_NAME} Framework:
"First, let us extract the strategic foundation from your
brand work. Campaign architecture must be built on solid
brand identity - otherwise we are just making noise."
CONTEXT EXTRACTION:
From Brand Profile, extract and synthesize:
1. Brand Foundation Summary
Core purpose and mission relevant to campaign
Key brand values that should shine through
Brand personality traits to maintain
Voice and tone guidelines
2. Target Audience Alignment
Primary personas and their motivations
Pain points the campaign should address
Where audiences spend time (platform alignment)
Decision-making triggers
3. Value Proposition Core
Primary benefits to communicate
Competitive differentiators
Proof points and credibility markers
Objection handlers
4. Messaging Foundation
Core messaging pillars from brand work
Taglines and elevator pitches available
Key phrases and terminology
Messages to avoid
CAMPAIGN-SPECIFIC CONTEXT:
Analyze provided parameters:
Campaign Name: {campaign_name}
Campaign Type: {campaign_type}
Total Duration: {total_duration}
Key Dates: {key_dates}
Resource Constraints: {resource_constraints}
Target Platforms: {target_platforms}
Primary CTA: {primary_cta}
Success Metrics: {success_metrics}
#AI->H::Output: (Campaign Context Summary - 150-250 words
synthesizing brand foundation with campaign objectives)
{PERSONA_NAME} Assessment:
"Here is what I am seeing in your foundation..."
[Provide strategic assessment of alignment between brand
identity and campaign goals]
[Note any gaps or tensions that need resolution]
[Confidence rating: X/10 for foundation strength]
# =========================================================
# STEP 2: PHASE DEFINITION
# =========================================================
#AI->H::Status: (Defining campaign phases with objectives
and duration)
{PERSONA_NAME} Framework:
"Campaign phases are not arbitrary divisions - each phase
should have a distinct strategic objective that builds
toward your ultimate goal. Let me map this out."
PHASE CALCULATION LOGIC:
IF phase_count specified:
Use specified count
ELSE:
Calculate based on:
Campaign duration (longer = more phases)
Campaign type (launch needs pre/during/post)
Key dates (natural phase boundaries)
Resource constraints (fewer if limited)
TYPICAL PHASE STRUCTURES:
For LAUNCH campaigns (6 months):
Phase 1: Foundation and Anticipation (4-6 weeks)
Phase 2: Pre-Launch Momentum (4-6 weeks)
Phase 3: Launch Activation (2-4 weeks)
Phase 4: Sustained Engagement (8-12 weeks)
Phase 5: Optimization and Scale (remaining time)
For AWARENESS campaigns:
Phase 1: Establish Presence
Phase 2: Build Recognition
Phase 3: Deepen Engagement
Phase 4: Sustain and Grow
For COMMUNITY-BUILDING campaigns:
Phase 1: Seed Community
Phase 2: Nurture Early Adopters
Phase 3: Empower Advocates
Phase 4: Scale and Sustain
For CONVERSION campaigns:
Phase 1: Awareness and Interest
Phase 2: Consideration and Education
Phase 3: Decision and Action
Phase 4: Retention and Referral
PHASE DEFINITION MATRIX:
For each phase, define:
Phase | Name | Duration | Primary Objective |
Secondary Objectives | Key Message Theme |
Success Indicator
1 | [name] | [weeks] | [objective] |
[secondary] | [theme] | [indicator]
2 | [name] | [weeks] | [objective] |
[secondary] | [theme] | [indicator]
...
#AI->H::Output: (Phase Definition Matrix - Complete table
with all phases defined)
{PERSONA_NAME} Analysis:
"Each phase needs to earn its place in your campaign.
Here is why I have structured it this way..."
[Explain strategic rationale for phase structure]
[Note how phases build on each other]
[Identify critical transition points between phases]
# =========================================================
# STEP 3: MILESTONE MAPPING
# =========================================================
#AI->H::Status: (Setting measurable checkpoints per phase)
{PERSONA_NAME} Framework:
"Milestones are your campaign's vital signs. Without them,
you will not know if you are winning until it is too late
to adjust."
MILESTONE CATEGORIES:
1. Launch Milestones (External events)
Product or feature launches
Major announcements
Event dates
Deadline-driven moments
2. Growth Milestones (Quantitative)
Follower and subscriber targets
Signup and conversion goals
Engagement rate targets
Traffic milestones
3. Content Milestones (Production)
Content series launches
Asset creation completions
Campaign material readiness
Platform presence establishment
4. Community Milestones (Qualitative)
First user-generated content
Community engagement thresholds
Advocacy activation
Testimonial and case study acquisition
MILESTONE CHECKLIST FORMAT:
For each milestone:
[ ] Milestone Name: [Clear, specific name]
[ ] Target Date: [Specific date or range]
[ ] Phase: [Which phase this belongs to]
[ ] Category: [Launch/Growth/Content/Community]
[ ] Success Criteria: [How you know it is achieved]
[ ] Leading Indicators: [Early signals of progress]
[ ] Contingency: [What to do if missed]
[ ] Dependencies: [What must happen first]
#AI->H::Output: (Milestone Checklist - Complete list
organized by phase)
{PERSONA_NAME} Assessment:
"These milestones give you clear checkpoints. Here is how
they connect..."
[Show milestone dependencies and critical path]
[Identify highest-risk milestones]
[Suggest early warning indicators]
# =========================================================
# STEP 4: ESCALATION DESIGN
# =========================================================
#AI->H::Status: (Planning intensity progression throughout
campaign)
{PERSONA_NAME} Framework:
"Escalation is about strategic energy distribution. You
cannot maintain launch intensity forever, and you should
not try. Let us design your effort curve."
ESCALATION MODEL DEFINITIONS:
GRADUAL (Default for resource-constrained campaigns)
Start: Low intensity (1-2 posts/day primary)
Build: Steady increase each phase
Peak: Maximum sustainable output at launch
Sustain: Maintain at 70-80% of peak
Visual: ___/----------
BURST (For time-sensitive launches)
Start: Moderate baseline
Build: Rapid increase approaching key dates
Peak: Maximum intensity at launch moment
Drop: Quick reduction to sustainable level
Visual: ___/___/___
SUSTAINED (For awareness campaigns)
Start: Establish consistent rhythm
Maintain: Same intensity throughout
Adjust: Minor variations for variety
Focus: Consistency over peaks
Visual: -------------
WAVE (For community-building)
Cycles: Regular intensity peaks
Valleys: Recovery and analysis periods
Rhythm: Predictable pattern audiences anticipate
Builds: Each wave slightly higher than last
Visual: ~^~^~^~^~
ESCALATION SCHEDULE:
Phase | Weeks | Posts/Week Primary |
Posts/Week Secondary | Active Platforms |
Content Intensity
1 | [weeks] | [count] | [count] |
[platforms] | Low/Med/High
2 | [weeks] | [count] | [count] |
[platforms] | Low/Med/High
...
PLATFORM ACTIVATION TIMELINE:
Not all platforms need to activate simultaneously.
Recommend phased platform rollout:
Week 1-2: Primary platforms only (focus and learn)
Week 3-4: Add secondary platforms
Week 5+: Full platform presence
Throughout: Adjust based on performance
#AI->H::Output: (Escalation Schedule with visual)
{PERSONA_NAME} Analysis:
"Given your resource constraints, here is what is
realistic..."
[Provide honest assessment of sustainable intensity]
[Flag any unrealistic expectations]
[Suggest efficiency tactics for limited resources]
# =========================================================
# STEP 5: RISK ASSESSMENT
# =========================================================
#AI->H::Status: (Identifying potential blockers and
contingencies)
{PERSONA_NAME} Framework:
"Every campaign has risks. The difference between success
and failure is often how quickly you can adapt. Let us
identify what could go wrong and plan our responses."
RISK CATEGORIES:
1. Resource Risks
Time availability changes
Budget constraints
Tool or platform access issues
Energy and burnout factors
2. External Risks
Platform algorithm changes
Competitor actions
Market or industry shifts
News cycle interference
3. Execution Risks
Content quality inconsistency
Message drift off-brand
Platform-specific failures
Technical issues
4. Audience Risks
Lower than expected engagement
Negative feedback
Wrong audience attraction
Community management challenges
RISK ASSESSMENT MATRIX:
Risk | Likelihood (H/M/L) | Impact (H/M/L) |
Mitigation Strategy | Contingency Plan
[risk] | [likelihood] | [impact] |
[mitigation] | [contingency]
...
CIRCUIT BREAKERS:
Define conditions that trigger campaign adjustments:
Yellow Alert: [Condition] -> [Response]
Red Alert: [Condition] -> [Response]
Pause Trigger: [Condition] -> [Full campaign pause
for reassessment]
#AI->H::Output: (Risk Assessment Matrix with contingencies)
{PERSONA_NAME} Reality Check:
"Here are the risks I am most concerned about for your
specific situation..."
[Prioritize top 3-5 risks based on provided context]
[Suggest proactive mitigation actions]
[Identify early warning signs to watch]
# =========================================================
# STEP 6: ARCHITECTURE SYNTHESIS
# =========================================================
#AI->H::Status: (Generating Campaign Architecture Blueprint)
{PERSONA_NAME} Framework:
"Now let us bring it all together into your campaign
blueprint. This becomes the master reference for all
tactical planning."
CAMPAIGN ARCHITECTURE BLUEPRINT:
=========================================================
CAMPAIGN ARCHITECTURE BLUEPRINT
=========================================================
Campaign: {campaign_name}
Type: {campaign_type}
Duration: {total_duration}
Created: {date}
=========================================================
STRATEGIC FOUNDATION
--------------------
Primary Objective:
Secondary Objectives:
Target Audience:
Core Value Proposition:
Primary CTA:
PHASE OVERVIEW
--------------
[Visual timeline of phases with key dates]
Phase 1: [Name] | [Dates] | [Primary Objective]
Phase 2: [Name] | [Dates] | [Primary Objective]
Phase 3: [Name] | [Dates] | [Primary Objective]
...
ESCALATION MODEL: {escalation_model}
------------------------------------
[ASCII visualization of intensity over time]
MILESTONE SUMMARY
-----------------
Critical Path Milestones:
[ ] [Date] - [Milestone] (Phase X)
[ ] [Date] - [Milestone] (Phase X)
...
PLATFORM STRATEGY
-----------------
Primary: [Platforms] - Daily engagement
Secondary: [Platforms] - 3-4x/week
Tertiary: [Platforms] - Weekly/as-needed
SUCCESS METRICS
---------------
Leading Indicators: [What to watch early]
Lagging Indicators: [Ultimate success measures]
Review Cadence: [When to assess]
TOP RISKS AND MITIGATIONS
-------------------------
1. [Risk] -> [Mitigation]
2. [Risk] -> [Mitigation]
3. [Risk] -> [Mitigation]
RESOURCE REQUIREMENTS
---------------------
Time: [Estimated hours/week]
Tools: [Required platforms/tools]
Dependencies: [What must be in place]
=========================================================
#AI->H::Output: (Complete Campaign Architecture Blueprint)
# =========================================================
# STEP 7: PHASE 1 DEEP-DIVE (OPTIONAL)
# =========================================================
#AI->H::Status: (Expanding Phase 1 details for immediate
action)
{PERSONA_NAME} Framework:
"Since you are ready to execute, let me expand Phase 1 so
you have immediate clarity on what to do first."
PHASE 1 DETAILED BREAKDOWN:
Phase Name: [Name]
Duration: [Start Date] - [End Date] ([X weeks])
Primary Objective: [Clear, measurable goal]
Week-by-Week Themes:
Week 1: [Theme and focus]
Week 2: [Theme and focus]
Week 3: [Theme and focus]
Week 4: [Theme and focus]
Content Focus:
Primary content type: [What to create most]
Supporting content: [Secondary types]
Engagement tactics: [How to drive interaction]
Platform Priorities:
Primary platform actions: [Specific to-dos]
Secondary platform actions: [Specific to-dos]
Phase 1 Milestones:
[ ] [Milestone 1]
[ ] [Milestone 2]
[ ] [Milestone 3]
Phase 1 Success Criteria:
Quantitative: [Numbers to hit]
Qualitative: [Outcomes to achieve]
Transition to Phase 2:
Required: [What must be true]
Optional: [Nice to have]
Go/No-Go decision date: [Date]
#AI->H::Output: (Phase 1 Detailed Breakdown)
# =========================================================
# STEP 8: INTEGRATION HANDOFF
# =========================================================
#AI->H::Status: (Preparing outputs for downstream recipes)
{PERSONA_NAME} Framework:
"Your architecture is complete. Here is exactly what feeds
into the next recipes in the Campaign Planning suite."
ARCHITECTURE OUTPUT BLOCK:
#AI->H::Directive: (Copy this block as input for
Recipes 2-9)
=========================================================
CAMPAIGN ARCHITECTURE OUTPUT BLOCK
=========================================================
Generated: {date}
Recipe: RCP-005-001-001-CAMPAIGN-ARCH-v2.00a
CAMPAIGN_NAME: {campaign_name}
CAMPAIGN_TYPE: {campaign_type}
DURATION: {total_duration}
ESCALATION_MODEL: {escalation_model}
PHASES:
[Complete phase matrix]
KEY_DATES:
[Complete milestone list]
PLATFORM_STRATEGY:
[Platform priority and frequency summary]
SUCCESS_METRICS:
[Complete metrics list]
BRAND_VOICE_SUMMARY:
[Key brand voice elements for content creation]
TARGET_PERSONAS:
[Audience summary for messaging]
=========================================================
END ARCHITECTURE OUTPUT BLOCK
=========================================================
DOWNSTREAM RECIPE DEPENDENCIES:
This architecture feeds into:
Recipe 2 (Messaging Matrix Builder):
Uses phases, personas, platforms
Recipe 3 (Content Pillar Planner):
Uses phases, brand voice, objectives
Recipe 4 (Channel Strategy Developer):
Uses platform strategy, escalation model
Recipe 5 (Campaign Timeline Architect):
Uses phases, milestones, key dates
Recipe 6 (Content Calendar Generator):
Uses all above outputs
Recipe 7 (Social Post Creator):
Uses phase context, brand voice
Recipe 8 (Blog Content Planner):
Uses phases, messaging themes
Recipe 9 (Campaign Performance Analyzer):
Uses success metrics, milestones
#AI->H::Output: (Integration Handoff Block ready for copy)
{PERSONA_NAME} Closing:
"Your campaign architecture is ready. This blueprint gives
you strategic clarity for the duration of your campaign.
Every tactical decision should trace back to this
foundation.
My recommendation for next steps: Either continue to
Recipe 2 (Messaging Matrix) to build out the strategic
layer, or start executing Phase 1 content while developing
additional recipes. Both approaches work - depends on
whether you need more planning depth or immediate action.
Questions before we proceed?"
#AI->H::RequestingFeedback: (Review the architecture
blueprint. Confirm it aligns with your vision, or
identify areas needing adjustment before we finalize.)
#H->AI::OnError: (If any section needs major revision,
restart that section's process)
""",
# ---------------------------------------------------------
# USAGE EXAMPLES
# ---------------------------------------------------------
usage_examples = [
{
"title": "Example 1: Product Launch Campaign",
"context": """
Business: TaskFlow (project management SaaS)
Stage: Beta launch February 2026
Duration: 6 months
Resources: Solo founder, part-time
Platforms: 4 primary, 3 secondary
Goal: Build community, drive signups
""",
"execution": """
Execute CAMPAIGN_ARCHITECTURE_DESIGNER:
brand_profile_block: [Recipe 7 output]
campaign_name: "TaskFlow Beta Launch"
campaign_type: "launch"
total_duration: "6 months"
escalation_model: "gradual"
key_dates: ["Dec 1 - Pre-Beta",
"Feb 1 - Beta", "Apr 30 - End"]
resource_constraints:
{"time": "part-time", "team": "solo"}
target_platforms: ["Twitter", "LinkedIn",
"YouTube", "TikTok"]
primary_cta: "Join the Beta"
success_metrics: ["Beta signups",
"Engagement rate", "Email list"]
""",
"outcome": """
{PERSONA_NAME} designs:
5-Phase Campaign Architecture:
Phase 1: Foundation (Nov 18 - Dec 15)
Objective: Establish presence
Intensity: Low-Medium
Phase 2: Pre-Beta (Dec 1 - Jan 31)
Objective: Activate early adopters
Intensity: Medium
Phase 3: Beta Launch (Feb 1 - Feb 28)
Objective: Maximum visibility
Intensity: High
Phase 4: Community (Mar 1 - Mar 31)
Objective: Nurture beta users
Intensity: Medium-High
Phase 5: Optimize (Apr 1 - Apr 30)
Objective: Refine based on data
Intensity: Medium
Escalation Model: Gradual with burst
Key Milestones: 15 mapped
Risk Assessment: Top 5 with mitigations
Platform Strategy: Tiered approach
Confidence: 85%
{PERSONA_NAME} note: "Your part-time
constraint is actually an advantage -
it forces focus. Quality over quantity
will differentiate you."
"""
},
{
"title": "Example 2: B2B Awareness Campaign",
"context": """
Business: GreenPath Solutions (consulting)
Stage: Launched 6 months ago
Duration: 3 months
Resources: Small team (2 people)
Goal: Increase recognition, grow email
""",
"execution": """
Execute CAMPAIGN_ARCHITECTURE_DESIGNER:
campaign_name: "Q1 Awareness Push"
campaign_type: "awareness"
total_duration: "3 months"
escalation_model: "sustained"
resource_constraints:
{"team": "2 people",
"time": "dedicated"}
""",
"outcome": """
{PERSONA_NAME} designs:
3-Phase Campaign:
Phase 1: Establish (Weeks 1-4)
Phase 2: Build Recognition (Weeks 5-8)
Phase 3: Deepen Engagement (Weeks 9-12)
Escalation: Sustained intensity
Focus: Consistent, quality content
Milestones: Weekly checkpoints
Confidence: 90% - Well-resourced
"""
},
{
"title": "Example 3: Community Building",
"context": """
Business: Open source developer tool
Stage: Released, needs contributors
Duration: 6 months
Resources: Core team of 3
Goal: Grow contributors from 5 to 50
""",
"execution": """
Execute CAMPAIGN_ARCHITECTURE_DESIGNER:
campaign_name: "Contributor Growth"
campaign_type: "community-building"
total_duration: "6 months"
escalation_model: "wave"
""",
"outcome": """
{PERSONA_NAME} designs:
Wave-based 4-Phase Campaign:
Phase 1: Seed Community (Weeks 1-6)
Phase 2: Nurture Contributors (7-12)
Phase 3: Empower Advocates (Weeks 13-18)
Phase 4: Scale and Sustain (Weeks 19-24)
Escalation: Wave pattern with monthly peaks
Milestones: Contributor count targets
Confidence: 75% - Community building is
unpredictable, flexibility built in
"""
}
],
# ---------------------------------------------------------
# INTEGRATION NOTES
# ---------------------------------------------------------
integration_notes = """
INTEGRATION REQUIREMENTS:
Required Inputs (from previous recipes):
Recipe 7: Brand Profile Synthesizer output
(or equivalent brand documentation)
Brand foundation including: Purpose, values,
personality, voice, messaging pillars
Target audience profiles and personas
Value proposition and differentiators
Produces (outputs to):
Campaign Architecture Blueprint (structured document)
Phase Definition Matrix (phases x objectives x duration)
Escalation Schedule (visual showing intensity)
Milestone Checklist (checkpoints with criteria)
Risk Assessment Matrix (risks x likelihood x mitigation)
Architecture Output Block (for downstream recipes)
Dependencies:
SHOULD be executed after CAT-004 Recipe 7
CAN proceed with abbreviated brand context
MUST be completed before Recipes 2-9
Workflow Integration:
First recipe in Campaign Planning Cookbook
Serves as foundation for all tactical campaign recipes
Output format designed for easy reference
Architecture should be reviewed at phase transitions
Technical Considerations:
Recipe execution time: 45-60 minutes
Produces 1500-2500 words of structured output
Output block designed for copy-paste
Consider executing in focused session
Persona Continuity:
Uses CAMPAIGN_PERSONA if defined in session
Defaults to generic marketing strategist
Maintained throughout all 8 steps
Strategic plus practical balance
Includes confidence ratings and reality checks
Hands off cleanly to subsequent recipe personas
""",
# ---------------------------------------------------------
# COMMON MODIFICATIONS
# ---------------------------------------------------------
common_modifications = """
1. Duration Adjustments
Short campaigns (4-8 weeks): Compress to 2-3 phases
Standard campaigns (3-6 months): Use 4-5 phases
Long campaigns (6-12 months): Expand to 5-6 phases
with quarterly resets
2. Resource-Based Modifications
Solo operator: Reduce platform count, extend phases
Small team: Standard configuration
Larger team: Add parallel workstreams, aggressive
timelines
3. Campaign Type Variations
Launch: Front-load preparation phases
Awareness: Emphasize sustained presence
Community: Focus on engagement milestones
Conversion: Add funnel stages to phase structure
4. Escalation Model Selection
Limited resources: Gradual (prevents burnout)
Event-driven: Burst (maximize key moments)
Brand building: Sustained (consistency wins)
Community: Wave (matches engagement patterns)
5. Platform Strategy Variations
Platform-focused: Deep strategy for 1-2 only
Multi-platform: Tiered with primary/secondary
Platform testing: Build in experimentation phases
6. Output Format Options
Full blueprint: Complete documentation (default)
Executive summary: Condensed one-page version
Phase-only: Just phase definitions
Integration-ready: Output block only
7. Risk Tolerance Adjustments
Conservative: Extensive risk planning
Moderate: Standard risk assessment (default)
Aggressive: Minimal risk focus, faster execution
""",
# ---------------------------------------------------------
# VALIDATION RECOMMENDATIONS
# ---------------------------------------------------------
validation_recommendations = """
VALIDATION CHECKLIST:
Strategic Alignment:
Campaign objectives trace to business goals
Phase objectives build logically toward campaign goal
Brand voice and values reflected in architecture
Target audience needs addressed in phase planning
Competitive positioning considered
Tactical Feasibility:
Timeline realistic for resource constraints
Escalation model sustainable for team
Platform strategy matches available capacity
Milestone targets achievable but challenging
Dependencies identified and sequenced properly
Completeness:
All phases have clear objectives and durations
Key dates incorporated into timeline
Success metrics defined for each phase
Risk assessment covers major categories
Output block contains all downstream requirements
Practical Usability:
Blueprint can be referenced quickly
Phase transitions have clear criteria
Milestones are measurable
Contingencies are actionable
Output integrates with downstream recipes
Testing Recommendations:
1. Reality check: Share with colleague
2. Resource test: Walk through Phase 1 week-by-week
3. Flexibility test: What if key date shifts 2 weeks
4. Milestone test: How to actually measure each
5. Burnout check: Is escalation sustainable
Red Flags to Address:
Phases lack distinct strategic objectives
Escalation model does not match resources
Milestones are vague or unmeasurable
Risk assessment missing obvious concerns
Timeline does not account for constraints
Platform strategy exceeds realistic capacity
Quality Benchmarks:
Architecture confidence rating: Target 80%+
Phase definitions: Clear enough for execution
Milestones: 100% measurable and time-bound
Risk mitigations: Actionable, not theoretical
Output block: Complete for downstream use
"""
)
# =========================================================
# END RECIPE: RCP-005-001-001-CAMPAIGN-ARCH-v2.00a
# =========================================================