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Recipe Name: RCP-004-001-007-BRAND-PROFILE-SYNTH - Brand Profile Synthesizer - Complete Brand Identity Document
RCP-004-001-007-BRAND-PROFILE-SYNTH - Brand Profile Synthesizer - Complete Brand Identity Document
Synthesizes all previous recipe outputs into a
comprehensive, reusable brand profile document.
Creates three format options: complete profile,
one-page brief, and quick reference card. Completes
the Brand Identity Foundation workflow by integrating
business context, audience analysis, pain points,
value propositions, competitive advantages, and
elevator pitches into a unified brand operating
system.
Print Recipe
Multi-Recipe Combo Stage Single Recipe
Recipe Category CFT-FWK-COOKBK-BRAND-ID - CRAFT Cookbook - Branding and Identity
Recipe Subcategory Blogging with A.I., Brainstorming with A.I.
Recipe Difficulty Easy
Recipe Tag: Foundational | Introduced in the POC

Requirements

  • Any AI Chat Platform (platform-agnostic recipe) Any of the following: Claude (Anthropic), ChatGPT (OpenAI), Gemini (Google), Grok (X.ai), Perplexity, Microsoft Copilot

How To Start
 

STEP 1: Gather All Summary Blocks
  • Before starting this recipe, collect the summary blocks from
    all six previous Foundation recipes:
    Required inputs from previous recipes:
    Recipe 1: Business Context Block
    Recipe 2: Target Audience Profile Block
    Recipe 3: Pain Point Summary Block
    Recipe 4: Value Proposition Summary Block
    Recipe 5: Competitive Advantages Summary Block
    Recipe 6: Elevator Pitch Portfolio Block
    Have all six blocks ready to paste when prompted. This recipe
    cannot produce quality output without complete inputs from
    the previous Foundation recipes.
STEP 2: Configure Synthesis Parameters
  • Set your synthesis preferences:
    Brand name: Your brand or product name
    Synthesis depth: standard or comprehensive
    Output formats: complete, brief, card (select
    which to generate)
    Include visual guidelines: true or false
    Include community strategy: true or false
    Standard mode creates core synthesis with 3 values
    and 3 pillars.
    Comprehensive mode adds extended examples, 5 values,
    and 5 pillars.
STEP 3: Execute Brand Foundation Synthesis
  • The recipe extracts key elements from Recipes 1-3:
    From Recipe 1 (Business Context):
    Industry and market position
    Company stage and constraints
    Core offering description
    Timeline and priorities
    Existing brand assets
    From Recipe 2 (Target Audience):
    Primary audience definition
    Key demographics and psychographics
    Core needs and motivations
    Communication preferences
    From Recipe 3 (Pain Points):
    Top 3-5 priority pain points
    Severity and impact assessment
    Current solution gaps
    The persona synthesizes these into brand purpose, mission,
    vision, and core values statements.
STEP 4: Build Strategic Position
  • The recipe integrates Recipes 4-5 into strategic position:
    From Recipe 4 (Value Proposition):
    Primary unique value proposition
    Benefit translations by audience segment
    Supporting value propositions
    From Recipe 5 (Competitive Advantages):
    Key differentiators
    Defensibility assessment
    Positioning statements
    Competitive landscape context
    Output includes positioning map, differentiation framework,
    and strategic position summary.
STEP 5: Define Brand Personality and Voice
  • The recipe creates personality and voice guidelines:
    Brand Personality Traits:
    Standard mode: 5 traits with behavioral examples
    Comprehensive mode: 7 traits with context variations
    Brand Voice Definition:
    Core voice characteristics
    Tone variations by context
    What the brand sounds like vs does not sound like
    Language preferences (formal/casual spectrum)
STEP 6: Create Messaging Architecture
  • From Recipe 6 (Elevator Pitches), the recipe builds:
    Messaging Pillars:
    3-5 core themes with supporting messages
    Proof points for each pillar
    Best channels for each message
    Message Hierarchy:
    Primary message (lead with this)
    Secondary messages (supporting)
    Tertiary messages (contextual use)
    Tagline Options:
    3-5 tagline variations with style analysis
    Key Talking Points Library:
    Responses to common questions
    Ready-to-use brand statements
STEP 7: Generate Brand Application Guidelines
  • The recipe creates practical guidance for:
    Website and Homepage:
    Hero section recommendations
    Key page approaches
    Website dos and donts
    Social Media Presence:
    Platform-specific tone adjustments
    Content type recommendations
    Example posts for each platform
    Email Communications:
    Email structure guidelines
    Type-specific approaches
    Example subject lines and openings
    Customer Support:
    Support voice guidelines
    Common scenario response templates
    Support dos and donts
    Documentation:
    Documentation philosophy
    Type-specific approaches
    Example titles and openings
STEP 8: Establish Evolution Framework
  • The recipe creates ongoing brand management guidance:
    Quality Assessment Criteria:
    Authenticity, clarity, consistency ratings
    Differentiation and impact measures
    Brand Drift Warning Signs:
    Red flags to watch for
    When to conduct brand audit
    Quarterly Review Process:
    Q1: Foundation review
    Q2: Market position review
    Q3: Voice and consistency review
    Q4: Performance and planning
    Implementation Priorities:
    Phase 1: Foundation (weeks 1-2)
    Phase 2: Customer touchpoints (weeks 3-4)
    Phase 3: Content and engagement (weeks 5-6)
    Phase 4: Extended brand (weeks 7-8)
    Phase 5: Visual alignment (weeks 9-12)
STEP 9: Generate Output Documents
  • The recipe produces three deliverables:
    Complete Brand Profile:
    Comprehensive master document
    All sections with full detail
    2500-3500 words typical
    One-Page Brand Brief:
    Condensed for sharing
    Essential elements only
    500-750 words
    Quick Reference Card:
    Daily brand compass
    Ultra-concise summary
    200-300 words
    Copy each format from the marked output sections and save
    as separate documents for different use cases.

When to Use This Recipe

Use this recipe when:
You have completed Recipes 1-6 in the Foundation sequence
You need a comprehensive brand identity document
You want multiple format options for different uses
You are ready to implement your brand strategy
You need to brief team members or collaborators
Do not use this recipe when:
You have not completed the previous six recipes
You only need one specific element like taglines
You are looking for visual design guidance
You need to start brand development from scratch

Recipe FAQ

Q: Do I need all six previous recipe outputs?
A: Yes. This recipe synthesizes outputs from Recipes 1-6.
Without complete inputs, the brand profile will have
gaps. Run the previous recipes first if you have not.
Q: What is the difference between standard and comprehensive?
A: Standard mode is faster and creates 3 values, 5 traits,
and 3 messaging pillars. Comprehensive adds extended
examples, 5 values, 7 traits, and 5 pillars.
Q: How long does this recipe take?
A: Standard mode takes 45-60 minutes. Comprehensive mode
takes 60-90 minutes. Allow extra time for review.
Q: Can I skip sections like visual guidelines?
A: Yes. Set include_visual_guidelines or
include_community_strategy to false if not needed.
Q: How often should I update the brand profile?
A: Review quarterly using the evolution framework. Make
minor updates as needed. Major updates only for pivots.

Actual Recipe Code

(Copy This Plaintext Code To Use)
# =========================================================
# START RECIPE: RCP-004-001-007-BRAND-PROFILE-SYNTH-v2.01a
# =========================================================
# ---------------------------------------------------------
# PERSONA REFERENCE
# ---------------------------------------------------------
# This recipe uses BRAND_PERSONA if defined in session.
# If BRAND_PERSONA is not defined, defaults are used.
#
# To customize: Define BRAND_PERSONA object before execution
# with keys: PERSONA_NAME, PERSONA_TITLE, PERSONA_TIER
#
# Default values if BRAND_PERSONA not defined:
# PERSONA_NAME = "Strategic Brand Architect"
# PERSONA_TITLE = "Brand Strategist"
# PERSONA_TIER = "Beginner"
# ---------------------------------------------------------
IF BRAND_PERSONA is defined:
PERSONA_NAME = BRAND_PERSONA.PERSONA_NAME
PERSONA_TITLE = BRAND_PERSONA.PERSONA_TITLE
PERSONA_TIER = BRAND_PERSONA.PERSONA_TIER
ELSE:
PERSONA_NAME = "Strategic Brand Architect"
PERSONA_TITLE = "Brand Strategist"
PERSONA_TIER = "Beginner"
# ---------------------------------------------------------
# RECIPE METADATA
# ---------------------------------------------------------
BRAND_PROFILE_SYNTHESIZER = Recipe(
recipe_id = "RCP-004-001-007-BRAND-PROFILE-SYNTH-v2.01a",
title = "Brand Profile Synthesizer",
description = "Synthesizes all previous recipe outputs
into comprehensive brand profile with multiple
format options",
category = "CAT-004-BRAND-IDENTITY",
subcategory = "SUBCAT-001-FOUNDATION",
difficulty = "advanced",
estimated_time = "60-90 minutes",
version = "2.00a",
# ---------------------------------------------------------
# PARAMETERS
# ---------------------------------------------------------
parameters = {
"business_context_block": {
"type": "text",
"required": True,
"source": "Recipe 1 output",
"description": "Business context block"
},
"target_audience_block": {
"type": "text",
"required": True,
"source": "Recipe 2 output",
"description": "Audience profile block"
},
"pain_point_block": {
"type": "text",
"required": True,
"source": "Recipe 3 output",
"description": "Pain point summary block"
},
"value_prop_block": {
"type": "text",
"required": True,
"source": "Recipe 4 output",
"description": "Value proposition block"
},
"competitive_advantages_block": {
"type": "text",
"required": True,
"source": "Recipe 5 output",
"description": "Competitive advantages block"
},
"pitch_portfolio_block": {
"type": "text",
"required": True,
"source": "Recipe 6 output",
"description": "Elevator pitch portfolio"
},
"brand_name": {
"type": "string",
"required": True,
"description": "Your brand or product name"
},
"synthesis_depth": {
"type": "string",
"required": False,
"default": "standard",
"options": ["standard", "comprehensive"],
"description": "Synthesis detail level"
},
"output_formats": {
"type": "list",
"required": False,
"default": ["complete", "brief", "card"],
"options": ["complete", "brief", "card"],
"description": "Which formats to generate"
},
"include_visual_guidelines": {
"type": "boolean",
"required": False,
"default": True,
"description": "Include visual identity section"
},
"include_community_strategy": {
"type": "boolean",
"required": False,
"default": True,
"description": "Include community section"
}
},
# ---------------------------------------------------------
# PROMPT TEMPLATE
# ---------------------------------------------------------
prompt_template = """
#H->AI::Directive: (Execute BRAND-PROFILE-SYNTHESIZER)
#H->AI::Context: (Synthesizing brand identity
for {brand_name})
# =========================================================
# STEP 0: PERSONA ACTIVATION AND CONTEXT LOAD
# =========================================================
#AI->H::PersonaSwitch: (Activating {PERSONA_NAME})
#AI->H::Status: (Loading all previous recipe outputs)
{PERSONA_NAME} says: "This is it - the moment where
everything comes together. We have built your brand
foundation brick by brick through six recipes. Now I
will synthesize all that strategic work into your brand
bible - the single source of truth for all brand
decisions. Let us create something that is both
comprehensive and practical."
Synthesis Approach:
Extract key elements from all 6 previous recipes
Integrate cohesively (not just list separately)
Add strategic connective tissue between elements
Maintain practical focus throughout
Create three format options for different use cases
Depth Mode: {synthesis_depth}
IF synthesis_depth == "comprehensive":
Comprehensive mode includes:
Extended examples for each brand application
Detailed tone variations across contexts
Expanded messaging architecture
More robust evolution framework
Additional validation criteria
#AI->H::Question: (Do you have all 6 summary blocks ready?)
#AI->H::Options: (
[Yes] - Ready to proceed
[Need help] - Show me what summary blocks look like
)
{After confirmation}
#AI->H::Status: (Context loaded - Beginning synthesis)
# =========================================================
# STEP 1: BRAND FOUNDATION SYNTHESIS
# =========================================================
#AI->H::Status: (Step 1 - Synthesizing brand foundation)
{PERSONA_NAME} says: "First, let us establish your brand's
core identity - who you are, why you exist, and what
you stand for. This foundation informs every other
brand decision."
1.1 - Extract Business Context
From Recipe 1 Business Context Block:
Industry and market
Company stage
Core offering
Key constraints
Timeline and priorities
Existing assets
#AI->H::Extraction: (Business context key elements)
1.2 - Synthesize Target Audience
From Recipe 2 Target Audience Block:
Primary audience definition
Secondary audience (if applicable)
Key demographics
Psychographic profile
Core needs and motivations
Preferred communication style
#AI->H::Synthesis: (Audience summary integrated)
1.3 - Integrate Pain Points
From Recipe 3 Pain Point Block:
Top 3-5 priority pain points
Severity and impact assessment
Current solution gaps
Pain point categories most relevant
#AI->H::Integration: (Pain point context added)
1.4 - Define Brand Purpose
Based on synthesized context, craft:
Brand Purpose Statement:
{One compelling sentence capturing why the brand
exists beyond making money}
{PERSONA_NAME} assessment: {Strategic commentary on
purpose strength and authenticity}
Confidence: {Rating}
1.5 - Craft Mission and Vision
Mission (What we do):
{1-2 sentences: What you do, for whom, and how}
Vision (Where we are going):
{1-2 sentences: The future state you are working toward}
{PERSONA_NAME} assessment: {Commentary on mission and
vision clarity and inspiration}
Confidence: {Rating}
1.6 - Establish Core Values
Based on how your business operates and what matters most:
Core Value 1: {Value name}
What it means: {Brief explanation}
How it shows up: {Concrete example}
Core Value 2: {Value name}
What it means: {Brief explanation}
How it shows up: {Concrete example}
Core Value 3: {Value name}
What it means: {Brief explanation}
How it shows up: {Concrete example}
IF synthesis_depth == "comprehensive":
Core Value 4: {Value name}
What it means: {Brief explanation}
How it shows up: {Concrete example}
Core Value 5: {Value name}
What it means: {Brief explanation}
How it shows up: {Concrete example}
{PERSONA_NAME} says: "Have you considered... Are these
values aspirational (who you want to be) or operational
(how you actually work today)? The strongest brands
align these. If there is a gap, acknowledge it and
build a bridge."
Confidence: {Rating}
BRAND FOUNDATION SUMMARY BLOCK:
BRAND FOUNDATION
================
Purpose: {One-sentence why}
Mission: {What we do}
Vision: {Where we are going}
Core Values:
1. {Value} - {Brief definition}
2. {Value} - {Brief definition}
3. {Value} - {Brief definition}
{if comprehensive: 4-5 more}
Target Audience: {Primary persona summary}
Key Pain Points: {Top 3 addressed}
#AI->H::Output: (Brand Foundation complete - Copy block)
# =========================================================
# STEP 2: STRATEGIC POSITION SYNTHESIS
# =========================================================
#AI->H::Status: (Step 2 - Synthesizing strategic position)
{PERSONA_NAME} says: "Now let us establish where you stand
in the market - your unique position and why customers
should choose you over alternatives."
2.1 - Integrate Value Propositions
From Recipe 4 Value Proposition Block:
Primary UVP
Supporting value propositions
Benefit translations by audience segment
Proof points
#AI->H::Integration: (Value proposition context loaded)
2.2 - Incorporate Competitive Advantages
From Recipe 5 Competitive Advantages Block:
Key differentiators
Defensibility assessment
Competitive landscape context
Positioning statements
#AI->H::Integration: (Competitive context loaded)
2.3 - Synthesize Market Position
Primary Unique Value Proposition:
{The core promise that sets you apart}
Supporting Value Propositions:
1. {Secondary value prop for specific segment}
2. {Secondary value prop for specific context}
3. {Secondary value prop for specific need}
{PERSONA_NAME} assessment: {Commentary on UVP clarity
and differentiation strength}
Confidence: {Rating}
2.4 - Position Statement
Positioning Statement (Complete):
For {target audience}
who {have this need or problem},
{brand_name} is a {category}
that {key benefit}.
Unlike {primary alternative},
we {key differentiator}.
Positioning Statement (Concise):
{One sentence capturing essence of above}
2.5 - Competitive Differentiation Summary
Primary Differentiator: {What makes you most unique}
Defensibility: {How sustainable is this advantage}
Position in Market: {Where you sit relative to competitors}
{PERSONA_NAME} says: "Have you considered... Whether your
differentiation is truly defensible over time? The
strongest positions are hard for competitors to copy."
Confidence: {Rating}
STRATEGIC POSITION SUMMARY BLOCK:
STRATEGIC POSITION
==================
Primary UVP: {Core promise}
Positioning: {One-sentence position}
Key Differentiators:
1. {Differentiator}
2. {Differentiator}
3. {Differentiator}
Competitive Context: {Market position summary}
Defensibility: {Sustainability assessment}
#AI->H::Output: (Strategic Position complete - Copy block)
# =========================================================
# STEP 3: BRAND PERSONALITY SYNTHESIS
# =========================================================
#AI->H::Status: (Step 3 - Defining brand personality)
{PERSONA_NAME} says: "Your brand needs a distinct
personality - the human characteristics that make your
brand relatable and memorable. Let us define who your
brand would be if it were a person."
3.1 - Define Personality Traits
Based on all previous context, your brand personality:
Personality Trait 1: {Trait name}
Definition: {What this means for your brand}
Behavioral example: {How this shows up}
Opposite: {What you are NOT}
Personality Trait 2: {Trait name}
Definition: {What this means for your brand}
Behavioral example: {How this shows up}
Opposite: {What you are NOT}
Personality Trait 3: {Trait name}
Definition: {What this means for your brand}
Behavioral example: {How this shows up}
Opposite: {What you are NOT}
Personality Trait 4: {Trait name}
Definition: {What this means for your brand}
Behavioral example: {How this shows up}
Opposite: {What you are NOT}
Personality Trait 5: {Trait name}
Definition: {What this means for your brand}
Behavioral example: {How this shows up}
Opposite: {What you are NOT}
IF synthesis_depth == "comprehensive":
Personality Trait 6: {Trait name}
Definition: {What this means for your brand}
Behavioral example: {How this shows up}
Opposite: {What you are NOT}
Personality Trait 7: {Trait name}
Definition: {What this means for your brand}
Behavioral example: {How this shows up}
Opposite: {What you are NOT}
{PERSONA_NAME} assessment: {Commentary on personality
coherence and distinctiveness}
Confidence: {Rating}
3.2 - Define Brand Voice
Brand Voice Characteristics:
Core Voice Description:
{2-3 sentences describing how your brand sounds}
Voice Attributes:
Tone: {Where on spectrum - formal to casual}
Energy: {Where on spectrum - reserved to enthusiastic}
Expertise: {Where on spectrum - accessible to technical}
Warmth: {Where on spectrum - distant to intimate}
We Sound Like:
{Specific descriptions of voice in action}
{Example phrases and patterns}
{Words we use}
We Do NOT Sound Like:
{What to avoid}
{Example phrases we would never use}
{Words we avoid}
3.3 - Tone Variations by Context
Base Tone: {Default tone setting}
Tone Adjustments:
Marketing and Promotional:
Adjustment: {How tone shifts}
Example: {Sample phrase}
Support and Service:
Adjustment: {How tone shifts}
Example: {Sample phrase}
Educational and Documentation:
Adjustment: {How tone shifts}
Example: {Sample phrase}
Social and Community:
Adjustment: {How tone shifts}
Example: {Sample phrase}
IF synthesis_depth == "comprehensive":
Sales and Partnerships:
Adjustment: {How tone shifts}
Example: {Sample phrase}
Crisis and Sensitive:
Adjustment: {How tone shifts}
Example: {Sample phrase}
{PERSONA_NAME} says: "Have you considered... How consistent
your team will be in applying these voice guidelines?
Clear examples and boundaries make voice easier to
maintain across touchpoints."
Confidence: {Rating}
BRAND PERSONALITY SUMMARY BLOCK:
BRAND PERSONALITY
=================
Personality Traits: {Top 5-7 traits}
Voice: {Core voice description}
Tone Spectrum: {Where you sit}
We Sound Like: {Key descriptors}
We Do NOT Sound Like: {Key avoidances}
Tone Variations: {Context adjustments}
#AI->H::Output: (Brand Personality complete - Copy block)
# =========================================================
# STEP 4: MESSAGING ARCHITECTURE SYNTHESIS
# =========================================================
#AI->H::Status: (Step 4 - Building messaging architecture)
{PERSONA_NAME} says: "Now let us structure your key
messages - the pillars that support all your brand
communications. This architecture ensures consistency
across every touchpoint."
4.1 - Define Messaging Pillars
From Recipe 6 and previous context:
Messaging Pillar 1: {Theme name}
Core message: {One-sentence key message}
Why it matters: {Connection to audience pain or need}
Proof points: {What validates this message}
Best channels: {Where to emphasize this}
Messaging Pillar 2: {Theme name}
Core message: {One-sentence key message}
Why it matters: {Connection to audience pain or need}
Proof points: {What validates this message}
Best channels: {Where to emphasize this}
Messaging Pillar 3: {Theme name}
Core message: {One-sentence key message}
Why it matters: {Connection to audience pain or need}
Proof points: {What validates this message}
Best channels: {Where to emphasize this}
IF synthesis_depth == "comprehensive":
Messaging Pillar 4: {Theme name}
Core message: {One-sentence key message}
Why it matters: {Connection to audience pain}
Proof points: {What validates this message}
Best channels: {Where to emphasize this}
Messaging Pillar 5: {Theme name}
Core message: {One-sentence key message}
Why it matters: {Connection to audience pain}
Proof points: {What validates this message}
Best channels: {Where to emphasize this}
{PERSONA_NAME} assessment: {Commentary on pillar clarity}
Confidence: {Rating}
4.2 - Message Hierarchy
Not all messages are created equal. Prioritize:
Primary Message (Lead with this):
{Your most important message - typically your UVP}
Secondary Messages (Support with these):
1. {Supporting message connecting to pillar}
2. {Supporting message connecting to pillar}
3. {Supporting message connecting to pillar}
Tertiary Messages (Use contextually):
1. {Contextual message for specific situations}
2. {Contextual message for specific situations}
3. {Contextual message for specific situations}
4.3 - Tagline Options
Based on your brand essence, here are tagline options:
Tagline Option 1: "{Tagline text}"
Style: {Benefit-focused, Aspirational, Descriptive}
Best for: {Which context or audience}
Strength: {What works well}
Consideration: {Potential limitation}
Tagline Option 2: "{Tagline text}"
Style: {Benefit-focused, Aspirational, Descriptive}
Best for: {Which context or audience}
Strength: {What works well}
Consideration: {Potential limitation}
Tagline Option 3: "{Tagline text}"
Style: {Benefit-focused, Aspirational, Descriptive}
Best for: {Which context or audience}
Strength: {What works well}
Consideration: {Potential limitation}
IF synthesis_depth == "comprehensive":
Tagline Option 4: "{Tagline text}"
Style: {Type}
Best for: {Context}
Strength: {What works}
Consideration: {Limitation}
Tagline Option 5: "{Tagline text}"
Style: {Type}
Best for: {Context}
Strength: {What works}
Consideration: {Limitation}
{PERSONA_NAME} says: "Have you considered... Testing these
with your target audience before committing? A tagline
is high-visibility real estate. Take time to get it
right."
Confidence: {Rating}
4.4 - Elevator Pitch Integration
From Recipe 6 Pitch Portfolio Block, integrate your
strongest pitches:
30-Second Pitch (Networking and Quick Intro):
{Copy from Recipe 6}
60-Second Pitch (Customer and Sales Context):
{Copy from Recipe 6}
IF synthesis_depth == "comprehensive":
15-Second Pitch (Social Intro):
{Copy from Recipe 6}
120-Second Pitch (Investor and Partnership):
{Copy from Recipe 6}
4.5 - Key Talking Points Library
Reusable statements for common situations:
"What do you do?"
"{Response that captures essence without jargon}"
"What makes you different?"
"{Response highlighting primary differentiator}"
"Who is this for?"
"{Response describing target audience}"
"Why does this matter?"
"{Response connecting to bigger picture}"
"What is the main benefit?"
"{Response emphasizing primary value}"
IF synthesis_depth == "comprehensive":
"How does it work?"
"{Response explaining approach}"
"Why now?"
"{Response explaining timing}"
"What is your vision?"
"{Response sharing long-term aspiration}"
MESSAGING ARCHITECTURE SUMMARY BLOCK:
MESSAGING ARCHITECTURE
======================
Primary Message: {Lead message}
Messaging Pillars:
1. {Pillar} - {Core message}
2. {Pillar} - {Core message}
3. {Pillar} - {Core message}
{if comprehensive: 4-5}
Tagline (Recommended): "{Selected tagline}"
30-Second Pitch: {Condensed pitch}
60-Second Pitch: {Condensed pitch}
Key Talking Points: {Top 3 responses}
#AI->H::Output: (Messaging Architecture complete - Copy)
# =========================================================
# STEP 5: BRAND APPLICATION GUIDELINES
# =========================================================
#AI->H::Status: (Step 5 - Creating application guidance)
{PERSONA_NAME} says: "This is where strategy becomes action.
Here is exactly how to apply your brand across every
touchpoint - from your homepage to your support emails."
5.1 - Website and Homepage
Homepage Hero Section:
Headline: {Based on primary message}
Subheadline: {Supporting context}
CTA: {Primary action}
Voice and Tone: {Application of brand voice}
Key Page Types:
About Page approach:
{How to structure and what to emphasize}
Product or Service Pages approach:
{How to describe offerings on-brand}
Pricing Page approach:
{How to present pricing transparently}
IF synthesis_depth == "comprehensive":
Blog and Resources approach:
{Content strategy and tone}
Case Studies approach:
{How to showcase social proof}
Website Dos:
{Specific guideline}
{Specific guideline}
{Specific guideline}
Website Do Nots:
{What to avoid}
{What to avoid}
{What to avoid}
5.2 - Social Media Presence
Platform-Specific Approach:
LinkedIn:
Tone: {Adjustment from baseline}
Content types: {What to share}
Engagement style: {How to interact}
Example post: "{Sample LinkedIn content}"
Twitter or X:
Tone: {Adjustment from baseline}
Content types: {What to share}
Engagement style: {How to interact}
Example post: "{Sample tweet}"
IF synthesis_depth == "comprehensive":
YouTube or Video:
Tone: {Adjustment from baseline}
Content types: {What to create}
Presentation style: {How to deliver}
Example description: "{Sample video description}"
Instagram or Visual:
Tone: {Adjustment from baseline}
Content types: {What to share}
Caption style: {How to write}
Example caption: "{Sample Instagram caption}"
Social Media Dos:
{Specific guideline}
{Specific guideline}
{Specific guideline}
Social Media Do Nots:
{What to avoid}
{What to avoid}
{What to avoid}
5.3 - Email Communications
Email Structure:
Subject lines: {Style and approach}
Opening: {How to begin}
Body: {Tone and structure}
Closing: {How to end}
Signature: {What to include}
Email Types:
Marketing and Newsletter:
{Tone adjustment and approach}
Example subject: "{Sample subject line}"
Example opening: "{Sample first paragraph}"
Onboarding and Welcome:
{Tone adjustment and approach}
Example subject: "{Sample subject line}"
Example opening: "{Sample first paragraph}"
Product Updates:
{Tone adjustment and approach}
Example subject: "{Sample subject line}"
Example opening: "{Sample first paragraph}"
IF synthesis_depth == "comprehensive":
Re-engagement:
{Tone adjustment and approach}
Example subject: "{Sample subject line}"
Transactional:
{Tone adjustment and approach}
Example subject: "{Sample subject line}"
Email Dos:
{Specific guideline}
{Specific guideline}
{Specific guideline}
Email Do Nots:
{What to avoid}
{What to avoid}
{What to avoid}
5.4 - Customer Support
Support Philosophy:
{How you approach support aligned with brand values}
Support Voice:
Formality level: {Adjustment from baseline}
Empathy expression: {How to show understanding}
Problem-solving style: {How to address issues}
Common Support Scenarios:
Scenario: General inquiry
Response template: "{Sample response}"
Scenario: Confused user
Response template: "{Sample response}"
Scenario: Frustrated user
Response template: "{Sample response}"
Scenario: Feature request
Response template: "{Sample response}"
IF synthesis_depth == "comprehensive":
Scenario: Bug report
Response template: "{Sample response}"
Scenario: Cancellation
Response template: "{Sample response}"
Support Dos:
{Specific guideline}
{Specific guideline}
{Specific guideline}
Support Do Nots:
{What to avoid}
{What to avoid}
{What to avoid}
5.5 - Documentation
Documentation Philosophy:
{How you approach technical documentation}
Documentation Voice:
Technical level: {How much expertise to assume}
Tone: {Adjustment from baseline}
Structure: {How to organize information}
Documentation Types:
Getting Started Guides:
{Tone and approach}
Example title: "{Sample title}"
Example opening: "{Sample first paragraph}"
Feature Documentation:
{Tone and approach}
Example title: "{Sample title}"
Example opening: "{Sample first paragraph}"
Troubleshooting:
{Tone and approach}
Example title: "{Sample title}"
Example opening: "{Sample first paragraph}"
Documentation Dos:
{Specific guideline}
{Specific guideline}
{Specific guideline}
Documentation Do Nots:
{What to avoid}
{What to avoid}
{What to avoid}
IF include_community_strategy:
5.6 - Community Building and Engagement
Community Vision:
{What kind of community you want to build}
Community Values:
{What matters in community interactions}
Engagement Approach:
Facilitation style: {How you guide discussions}
Recognition: {How you celebrate members}
Moderation: {How you handle issues}
Community Guidelines:
{How you set behavioral expectations on-brand}
Member Welcome:
{How you onboard new community members}
Example welcome: "{Sample welcome message}"
IF synthesis_depth == "comprehensive":
Community Event Style:
{How you run events and meetups}
Member Spotlights:
{How you showcase community members}
Community Dos:
{Specific guideline}
{Specific guideline}
{Specific guideline}
Community Do Nots:
{What to avoid}
{What to avoid}
{What to avoid}
BRAND APPLICATION SUMMARY BLOCK:
BRAND APPLICATION GUIDE
=======================
Website: {Key approach}
Social Media: {Key approach}
Email: {Key approach}
Support: {Key approach}
Documentation: {Key approach}
{if community: Community: {Key approach}}
Universal Dos: {Top 3}
Universal Do Nots: {Top 3}
#AI->H::Output: (Brand Application Guidelines complete)
IF include_visual_guidelines:
# =========================================================
# STEP 5.5: VISUAL IDENTITY (BASIC)
# =========================================================
#AI->H::Status: (Step 5.5 - Basic visual identity guidelines)
{PERSONA_NAME} says: "I am not a visual designer, but I can
help you establish the strategic framework for your
visual identity. Work with a designer to bring these
to life."
Visual Identity Principles:
Based on your brand personality, your visual identity
should feel:
{Personality-aligned descriptor}
{Personality-aligned descriptor}
{Personality-aligned descriptor}
Color Strategy:
IF existing color palette from Recipe 1:
Current Colors: {List existing colors}
How they align with brand: {Commentary}
{PERSONA_NAME} assessment: {Whether colors work}
ELSE:
Recommended Color Approach:
Based on your brand personality:
Primary color should feel: {Emotional quality}
Secondary colors should: {Supporting role}
Avoid colors that feel: {What does not fit}
Typography Approach:
Headline style: {Personality description}
Body text style: {Personality description}
Technical considerations: {Web and mobile needs}
Imagery Style:
Photography feel: {Description}
Illustration approach: {If applicable}
Avoid imagery that feels: {What does not fit brand}
Design Principles:
1. {Principle}
2. {Principle}
3. {Principle}
{PERSONA_NAME} says: "Have you considered... Hiring a
designer to create a proper visual system? These
strategic guidelines are a good brief, but visual
execution requires specialized skills."
# =========================================================
# STEP 6: THREE OUTPUT FORMATS
# =========================================================
#AI->H::Status: (Step 6 - Generating output documents)
{PERSONA_NAME} says: "Now I will create three versions of
your brand profile for different use cases. Each serves
a specific purpose."
6.1 - COMPLETE BRAND PROFILE
This is your comprehensive master document containing all
sections with full detail.
[Begin copying here for Complete Profile]
============================================================
{brand_name} COMPLETE BRAND PROFILE
Version: 1.0
Date: {current_date}
============================================================
BRAND FOUNDATION
----------------
Purpose: {Brand purpose statement}
Mission: {Mission statement}
Vision: {Vision statement}
Core Values:
{Value 1}: {Definition and example}
{Value 2}: {Definition and example}
{Value 3}: {Definition and example}
{if comprehensive: Values 4-5}
TARGET AUDIENCE
---------------
Primary Audience: {Detailed description}
Demographics: {Key demographics}
Psychographics: {Key psychographics}
Core Needs: {What they need}
KEY PAIN POINTS ADDRESSED
-------------------------
1. {Pain point}: {How we address it}
2. {Pain point}: {How we address it}
3. {Pain point}: {How we address it}
STRATEGIC POSITION
------------------
Primary UVP: {Unique value proposition}
Positioning Statement: {Full positioning statement}
Key Differentiators:
1. {Differentiator}
2. {Differentiator}
3. {Differentiator}
BRAND PERSONALITY
-----------------
Personality Traits:
{Trait 1}: {Definition}
{Trait 2}: {Definition}
{Trait 3}: {Definition}
{Trait 4}: {Definition}
{Trait 5}: {Definition}
{if comprehensive: Traits 6-7}
BRAND VOICE
-----------
Core Voice: {Description}
We Sound Like: {Descriptors}
We Do NOT Sound Like: {Avoidances}
Tone Spectrum:
Formality: {Level}
Energy: {Level}
Expertise: {Level}
Warmth: {Level}
MESSAGING ARCHITECTURE
----------------------
Primary Message: {Lead message}
Messaging Pillars:
Pillar 1 - {Name}: {Core message}
Pillar 2 - {Name}: {Core message}
Pillar 3 - {Name}: {Core message}
{if comprehensive: Pillars 4-5}
Recommended Tagline: "{Tagline}"
ELEVATOR PITCHES
----------------
30-Second Pitch:
{Full pitch}
60-Second Pitch:
{Full pitch}
KEY TALKING POINTS
------------------
"What do you do?" {Response}
"What makes you different?" {Response}
"Who is this for?" {Response}
BRAND APPLICATION QUICK GUIDE
-----------------------------
Website: {Key approach}
Social: {Key approach}
Email: {Key approach}
Support: {Key approach}
{if visual guidelines included:
VISUAL IDENTITY DIRECTION
-------------------------
Visual Feel: {Descriptors}
Color Direction: {Approach}
Typography: {Approach}
Imagery: {Approach}
}
{if community strategy included:
COMMUNITY APPROACH
------------------
Vision: {Community vision}
Values: {Community values}
Engagement Style: {Approach}
}
IMPLEMENTATION PRIORITIES
-------------------------
Phase 1 (Weeks 1-2): Foundation
Update homepage, about page, email signature
Phase 2 (Weeks 3-4): Customer Touchpoints
Support templates, email sequences, sales materials
Phase 3 (Weeks 5-6): Content
Social strategy, content calendar, documentation
Phase 4 (Weeks 7-8): Extended
Marketing collateral, partner materials
Phase 5 (Weeks 9-12): Visual
Design system, website refresh, branded assets
EVOLUTION FRAMEWORK
-------------------
Review Schedule: Quarterly
Update Triggers: Product pivot, new audience, market shift
Quality Criteria: Authenticity, Clarity, Consistency,
Differentiation, Impact
============================================================
End {brand_name} Complete Brand Profile
============================================================
[End copying here for Complete Profile]
6.2 - ONE-PAGE BRAND BRIEF
This condensed version is perfect for sharing with
collaborators, freelancers, or new team members.
[Begin copying here for Brand Brief]
============================================================
{brand_name} BRAND BRIEF (One Page)
============================================================
WHO WE ARE
----------
Purpose: {Purpose in one sentence}
Mission: {Mission in one sentence}
Values: {3-5 values listed}
WHO WE SERVE
------------
{Primary audience in 2-3 sentences}
WHAT MAKES US DIFFERENT
-----------------------
{Primary UVP and key differentiators in 3-4 sentences}
HOW WE SOUND
------------
Voice: {Core voice description}
Personality: {Top 3-5 traits}
Tagline: "{Recommended tagline}"
30-SECOND PITCH
---------------
{Full 30-second pitch}
KEY MESSAGES
------------
1. {Primary message}
2. {Secondary message}
3. {Tertiary message}
BRAND APPLICATION
-----------------
Do: {Top 3 dos}
Do Not: {Top 3 do nots}
============================================================
[End copying here for Brand Brief]
6.3 - QUICK REFERENCE CARD
This ultra-concise version is your daily brand compass.
Print it or keep it visible.
[Begin copying here for Quick Reference]
============================================================
{brand_name} QUICK REFERENCE CARD
============================================================
PURPOSE: {One line}
AUDIENCE: {One line}
UVP: {One line}
TAGLINE: "{Tagline}"
VOICE: {3-4 descriptors}
PERSONALITY: {3-4 traits}
KEY MESSAGE: {Primary message}
WE ARE: {What we are}
WE ARE NOT: {What we are not}
============================================================
[End copying here for Quick Reference]
# =========================================================
# STEP 7: BRAND EVOLUTION FRAMEWORK
# =========================================================
#AI->H::Status: (Step 7 - Establishing evolution framework)
{PERSONA_NAME} says: "A brand profile is a living document.
Here is how to maintain and evolve it over time."
7.1 - Quality Assessment Criteria
Rate your brand on these dimensions:
Authenticity: Does it reflect who you truly are?
Rating scale: Strong, Acceptable, Needs work
Clarity: Is everything easy to understand?
Rating scale: Strong, Acceptable, Needs work
Consistency: Does it hang together cohesively?
Rating scale: Strong, Acceptable, Needs work
Differentiation: Does it stand apart from competitors?
Rating scale: Strong, Acceptable, Needs work
Impact: Does it resonate with your audience?
Rating scale: Strong, Acceptable, Needs work
Minimum Threshold: Aim for Acceptable or higher on all
7.2 - Red Flags for Brand Drift
Watch for these warning signs:
Inconsistent Voice:
Tone varies wildly between channels or team members
Message Confusion:
Different people saying different things about you
Personality Shift:
Brand feels different than 3-6 months ago
Value Dilution:
Trying to be everything to everyone
Competitive Copying:
Starting to sound like competitors
Team Uncertainty:
Frequent questions about what to say
Audience Confusion:
Questions like "I thought you were about X"
If you spot 2 or more red flags: Time for brand audit
7.3 - Quarterly Review Process
Q1 Review: Brand Foundation
Purpose, mission, vision still accurate?
Values reflected in operations?
Target audience definition correct?
Q2 Review: Market Position
Competitive landscape changes?
Differentiation still defensible?
Positioning still resonates?
Q3 Review: Voice and Consistency
Voice applied consistently?
Tone variations working?
Red flags for drift?
Q4 Review: Performance and Planning
Brand applications effective?
Audience response positive?
Updates needed for next year?
7.4 - When to Update Your Brand
Situations requiring brand evolution:
Significant product or service pivot
Update: Value props, positioning
Keep: Core purpose and values (usually)
New target audience segment
Update: Audience definition, messaging variations
Keep: Core brand identity
Major company milestone
Update: Positioning, messaging sophistication
Keep: Brand essence and personality
Market landscape shifts
Update: Competitive positioning, differentiation
Keep: Voice and values
Brand is not resonating
Update: Messaging, potentially voice
Keep: Purpose (if still accurate)
Evolution Process:
1. Identify what is not working (data plus feedback)
2. Revisit relevant recipes (2-6) to explore alternatives
3. Test new approaches before full rollout
4. Update brand profile with version control
5. Communicate changes to team
6. Implement gradually across touchpoints
BRAND EVOLUTION SUMMARY BLOCK:
BRAND EVOLUTION FRAMEWORK
=========================
Quality Criteria: Authenticity, Clarity, Consistency,
Differentiation, Impact
Red Flags: {Top 3 drift indicators to watch}
Review Schedule: Quarterly
Q1: Foundation, Q2: Position, Q3: Voice,
Q4: Performance
Update Triggers: Product pivot, new audience,
market shift, poor resonance, company milestone
Implementation: Phase 1 (Homepage and basics) to
Phase 2 (Customer) to Phase 3 (Content) to
Phase 4 (Extended) to Phase 5 (Visual)
Validation: Internal team alignment plus
External audience response
#AI->H::Output: (Brand Evolution Framework complete)
# =========================================================
# FINAL SYNTHESIS CONFIRMATION
# =========================================================
#AI->H::Status: (Recipe 7 execution complete)
{PERSONA_NAME} says: "And there it is - your complete brand
profile synthesized from six recipes of strategic work.
You now have:
1. Complete Brand Profile - Your comprehensive master
document
2. One-Page Brand Brief - Perfect for sharing with
collaborators
3. Quick Reference Card - Your daily brand compass
This is not just a document - it is your brand operating
system. Every decision, every piece of content, every
customer interaction should align with what we have
created here.
But remember: A brand profile is only valuable if you
actually use it. Pin the quick reference card where you
will see it daily. Share the one-page brief with your
team. Reference the complete profile when making
important brand decisions.
And most importantly - let it evolve. Your brand should
grow with your business. Review quarterly, update as
needed, and always stay authentic to who you are."
Confidence Rating on Complete Synthesis: {Rating}
{PERSONA_NAME} final assessment: {Strategic commentary on
brand profile strength, completeness, and readiness
for implementation. Include 2-3 "Have you considered"
questions for additional strategic thinking.}
#AI->H::Output: (All three brand profile formats ready)
#AI->H::Instruction: (Copy each format from the sections
marked with === bars)
#AI->H::Instruction: (Save as separate documents:
BrandProfile-Complete.txt,
BrandProfile-Brief.txt,
BrandProfile-QuickRef.txt)
""",
# ---------------------------------------------------------
# USAGE EXAMPLES
# ---------------------------------------------------------
usage_examples = [
{
"title": "Example 1: Restaurant Brand Profile",
"context": """
Terra and Olive (fine dining restaurant)
has completed all 6 previous recipes and
wants comprehensive brand documentation
for training staff and guiding marketing.
""",
"execution": """
Execute BRAND_PROFILE_SYNTHESIZER with:
brand_name: "Terra and Olive"
synthesis_depth: "comprehensive"
output_formats: ["complete",
"brief", "card"]
include_visual_guidelines: True
include_community_strategy: True
All 6 summary blocks from recipes
""",
"outcome": """
{PERSONA_NAME} synthesizes:
Purpose: "Connecting people through
farm-to-table culinary excellence"
Mission: Detailed from business context
5 core values aligned with philosophy
Audience profile for food enthusiasts
Primary UVP: "Seasonal menus that
tell local farm stories"
7 personality traits: Warm,
Sophisticated, Authentic,
Seasonal, Local, Artisanal,
Welcoming
Voice: Professional warmth,
knowledgeable but accessible
4 messaging pillars around quality,
locality, seasonality, experience
Tagline options generated
Application guidelines for touchpoints
All three output formats generated:
Complete profile for operations manual
Brief for new staff orientation
Quick reference for daily decisions
Confidence: Strong synthesis, clear
differentiation, authentic voice
"""
},
{
"title": "Example 2: B2B Consulting Brand",
"context": """
GreenPath Solutions (environmental
consulting) completed Recipes 1-6 over
3 weeks. Goal: Professional brand identity
for thought leadership and client work.
""",
"execution": """
Execute BRAND_PROFILE_SYNTHESIZER with:
brand_name: "GreenPath Solutions"
synthesis_depth: "standard"
output_formats: ["complete",
"brief", "card"]
include_visual_guidelines: True
include_community_strategy: False
All 6 summary blocks ready
""",
"outcome": """
{PERSONA_NAME} synthesizes:
Purpose: "Making sustainability
practical for growing businesses"
Mission and Vision: Clear consulting
3 core values: Pragmatism, Impact,
Partnership
Audience: Mid-market operations execs
Primary UVP: "Sustainability strategy
without the complexity"
5 personality traits: Practical,
Expert, Collaborative,
Results-focused, Trustworthy
Voice: Expert but not academic,
warm professionalism
3 messaging pillars: Practical
sustainability, Business impact,
Expert partnership
Tagline: "Sustainable growth,
simplified"
LinkedIn, email, consulting guidelines
Phased implementation for consulting
Confidence: Strong positioning, realistic
for B2B consulting
{PERSONA_NAME} note: "Have you
considered... focusing implementation
on LinkedIn and proposals first? As a
B2B firm, those are your highest-ROI
touchpoints."
"""
},
{
"title": "Example 3: SaaS Platform Brand",
"context": """
TaskFlow (project management SaaS) is
preparing for launch. Completed all
Foundation recipes. Needs brand docs
for Series A pitch and marketing.
""",
"execution": """
Execute BRAND_PROFILE_SYNTHESIZER with:
brand_name: "TaskFlow"
synthesis_depth: "comprehensive"
output_formats: ["complete",
"brief", "card"]
include_visual_guidelines: True
include_community_strategy: True
Synthesis includes community strategy
for user community building
""",
"outcome": """
{PERSONA_NAME} synthesizes:
Purpose: "Eliminate coordination
chaos for distributed teams"
Mission: Detailed from business
5 core values aligned with remote
Audience profile for remote team
leaders
Primary UVP: "Real-time clarity
without real-time meetings"
Positioning: Innovation in async
collaboration category
7 personality traits: Efficient,
Transparent, Empowering, Modern,
Thoughtful, Reliable, Flexible
Voice: Professional-casual, expert
but accessible
4 messaging pillars around clarity,
autonomy, efficiency, connection
Community engagement strategy
Implementation roadmap for launch
All three output formats generated
for different stakeholders
Confidence: Strong synthesis with clear
differentiation in crowded category
"""
}
],
# ---------------------------------------------------------
# INTEGRATION NOTES
# ---------------------------------------------------------
integration_notes = """
INTEGRATION REQUIREMENTS:
Required Inputs (from previous recipes):
Recipe 1: Business Context Block
Recipe 2: Target Audience Profile Block
Recipe 3: Pain Point Summary Block
Recipe 4: Value Proposition Summary Block
Recipe 5: Competitive Advantages Summary Block
Recipe 6: Elevator Pitch Portfolio Block
Produces (outputs to):
Three brand profile documents (complete, brief, card)
Master brand reference for all future decisions
Implementation roadmap
Evolution framework for ongoing brand management
Dependencies:
MUST be executed after Recipes 1-6 are complete
Cannot skip previous recipes - synthesis requires all
Quality of output directly dependent on quality of
previous recipe work
Workflow Integration:
This is the final recipe in the Foundation sequence
Completes the brand development workflow
Output becomes input for real-world implementation
Brand profile should be updated after quarterly reviews
Cross-Cookbook Integration:
Brand Profile output can feed into Campaign Planning
Cookbook (CAT-005) for marketing execution
Campaign Planning Cookbook accepts this output as input
to Recipe 1 (Campaign Architecture Designer)
Users can also use Brand Profile with external tools
or proceed directly to implementation
Technical Considerations:
Recipe execution time: 60-90 minutes
Requires all 6 summary blocks ready to paste
Comprehensive mode adds 15-20 minutes
Output generation produces approximately 2500-3500
total words across three formats
Consider executing in focused session
Persona Continuity:
Uses BRAND_PERSONA if defined in session
Defaults to generic brand strategist if not defined
Maintained throughout all 7 steps
Strategic synthesis approach (not mechanical)
Includes confidence ratings and strategic questions
Final assessment with implementation recommendations
""",
# ---------------------------------------------------------
# COMMON MODIFICATIONS
# ---------------------------------------------------------
common_modifications = """
1. Depth Adjustment
Standard mode: Core synthesis, 3 values, 5 traits, 3
pillars
Comprehensive mode: Extended examples, 5 values, 7
traits, 5 pillars
2. Output Format Selection
Generate all three formats (recommended)
Generate only complete profile (if time-constrained)
Generate only brief and card (for quick reference)
3. Section Customization
Skip visual guidelines if working with designer
Skip community strategy if not community-focused
Add custom sections based on industry needs
4. Implementation Timeline
Accelerated: Focus on Phase 1-2 only
Standard: Follow all 5 phases over 12 weeks
Gradual: Extend timeline to match resources
5. Team Collaboration
Solo execution: One person synthesizes with AI
Small team: Collaborative synthesis with team input
Larger org: Department heads provide input
6. Version Control
V1.0: Initial complete brand profile
V1.1, V1.2: Minor updates after testing
V2.0: Major updates after pivot or evolution
7. Format Adaptations
Create additional format (presentation deck)
Translate profiles into other languages
Adapt for specific audiences (sales, support)
""",
# ---------------------------------------------------------
# VALIDATION RECOMMENDATIONS
# ---------------------------------------------------------
validation_recommendations = """
VALIDATION CHECKLIST:
Synthesis Quality:
All 6 previous recipes meaningfully integrated
Strategic connections made between elements
Cohesive narrative throughout
No contradictions between sections
Persona voice consistent across all steps
Completeness:
All core sections present
All required summary blocks incorporated
Three output formats generated
Evolution framework included
Implementation roadmap provided
Usability:
Complete profile comprehensive but not overwhelming
One-page brief truly fits one page (500-750 words)
Quick reference card ultra-concise (200-300 words)
All sections have actionable guidance
Examples provided throughout
Strategic Soundness:
Brand foundation authentic and aligned
Positioning defensible and clear
Personality traits coherent and distinct
Voice definition specific enough to guide
Messaging pillars cover key themes
Practical Application:
Channel-specific guidelines actionable
Dos and do nots clear and specific
Tone variations appropriate
Implementation priorities realistic
Evolution framework usable
Testing Recommendations:
1. Internal test: Share brief with team
2. External test: Show profiles to target audience
3. Application test: Create content using guidelines
4. Consistency test: Review existing content against
5. Implementation test: Execute Phase 1 priorities
Red Flags to Address:
Brand personality feels generic
Voice guidelines too vague to guide decisions
Positioning unclear or not differentiated
Messaging pillars overlap or lack coherence
Application guidelines theoretical vs practical
Evolution framework missing or too complex
Quality Benchmarks:
Complete profile confidence rating: Strong or higher
All synthesis elements rated Acceptable or higher
Team can articulate brand after reviewing brief
External audience recognizes differentiation
Guidelines enable consistent on-brand content
"""
)
# =========================================================
# END RECIPE: RCP-004-001-007-BRAND-PROFILE-SYNTH-v2.01a
# =========================================================