RCP-004-001-005-COMPETITIVE-EDGE-DEFINER - Competitive Edge Definer - Strategic Differentiation Analysis

# =========================================================

# START RECIPE-ID: RCP-004-001-005-COMPETITIVE-EDGE-v2.00a

# =========================================================

# PERSONA REFERENCE

# =========================================================

# This recipe uses the BRAND_PERSONA established in Recipe 1

# If not available, defaults are used

IF BRAND_PERSONA not in PROJECT_VARIABLES:

Load defaults:

PERSONA_NAME = "Morgan"

PERSONA_TITLE = "Strategic Brand Architect"

PERSONA_TIER = "B"

ELSE:

Load from PROJECT_VARIABLES:

PERSONA_NAME = BRAND_PERSONA["name"]

PERSONA_TITLE = BRAND_PERSONA["title"]

PERSONA_TIER = BRAND_PERSONA["tier"]

# =========================================================

# RECIPE DEFINITION

# =========================================================

COMPETITIVE_EDGE_DEFINER = Recipe(

recipe_id="RCP-004-001-005-COMPETITIVE-EDGE-v2.00a",

title="Competitive Edge Definer",

description="""

Analyzes competitive landscape to identify unique

positioning opportunities and defensible

differentiation points. Synthesizes competitive

research with pain point and value proposition

work to create clear positioning. Includes

landscape mapping, differentiation analysis,

defensibility assessment, and positioning

statement creation. Guided by {PERSONA_NAME}.

""",

category="CAT-004-BRAND-IDENTITY",

subcategory="SUBCAT-001-FOUNDATION",

difficulty="hard",

estimated_time="45-90 minutes (varies by depth)",

version="2.00a",

parameters={

"depth_mode": {

"type": "string",

"required": True,

"options": [

"quick",

"standard",

"comprehensive"

"default": "standard",

"description": "Analysis depth level"

"pain_point_summary": {

"type": "text_block",

"required": True,

"description": "Pain points from Recipe 3"

"value_prop_summary": {

"type": "text_block",

"required": True,

"description": "Value prop from Recipe 4"

"known_competitors": {

"type": "list",

"required": False,

"description": "Known competitors (AI adds more)"

"competitive_research": {

"type": "text",

"required": False,

"description": "Market research or analysis"

"positioning_focus": {

"type": "string",

"required": False,

"options": [

"technology",

"methodology",

"audience",

"philosophy",

"experience",

"balanced"

"default": "balanced",

"description": "Primary differentiation angle"

}

prompt_template="""

#H->AI::Directive: (Execute Competitive Edge Definer)

#H->AI::Context: (Identifying defensible differentiation

based on Recipes 3-4)

#H->AI::Parameters: (

depth_mode: {depth_mode}

pain_point_summary: [provided]

value_prop_summary: [provided]

known_competitors: {known_competitors or "None"}

positioning_focus: {positioning_focus}

)

# =========================================================

# STEP 0: PERSONA ACTIVATION AND CONTEXT LOADING

# =========================================================

#AI->H::PersonaSwitch: ({PERSONA_NAME} continuing from

Recipe 4)

#AI->H::Status: (Loading previous recipe outputs for

synthesis)

CONTEXT_INTEGRATION = {

"from_recipe_3": pain_point_summary,

"from_recipe_4": value_prop_summary,

"depth_setting": depth_mode,

"analysis_targets": {

"quick": "3-5 competitors, top 3 advantages",

"standard": "5-8 competitors, top 5 advantages",

"comprehensive": "8-12 competitors, top 7 advantages"

}

#AI->H::{PERSONA_NAME}: (Let us identify what makes you

genuinely different in this market. Not marketing

fluff - real, defensible differentiation that

competitors cannot easily replicate. We will analyze

the landscape systematically, then craft positioning

that resonates with your target audience while being

honest about your competitive reality.)

#AI->H::{PERSONA_NAME}: (I will be direct: if I see

positioning claims that feel aggressive or

unsupported, I will flag them. Better to know now

than after launch. My confidence ratings will

reflect both market reality and competitive dynamics.)

# =========================================================

# STEP 1: COMPETITIVE LANDSCAPE MAPPING

# =========================================================

#AI->H::Status: (Mapping competitive landscape across

three competitor types)

#AI->H::{PERSONA_NAME}: (First, let us identify who you

are actually competing with. Most founders think too

narrowly - you compete with anyone who could solve

your customer's problem, not just direct feature

competitors.)

1.1: COMPETITOR IDENTIFICATION

COMPETITOR_CATEGORIES = {

"direct_competitors": {

"definition": "Same solution type, same pain

points, similar target audience",

"criteria": [

"Solves same core problem",

"Uses similar approach",

"Targets same user segments",

"Direct feature overlap"

]

"indirect_competitors": {

"definition": "Different approach but addresses

same pain points",

"criteria": [

"Solves same problem differently",

"Different features, same outcome",

"May target different segments",

"Alternative methodologies"

]

"adjacent_solutions": {

"definition": "Related tools users might combine

or choose instead",

"criteria": [

"Solves related but distinct problems",

"Part of user workflow ecosystem",

"Potential integration partners",

"Users might choose one over other"

]

}

#AI->H::{PERSONA_NAME}::Interactive: (Let me analyze the

competitive landscape based on your solution. I will

start with competitors you mentioned, then add others

from market research.)

FOR EACH COMPETITOR_CATEGORY:

1. List known competitors (from parameters)

2. Identify additional competitors from:

- Market research provided

- Common knowledge of industry

- Pain point analysis (who else solves these?)

- Value prop positioning (who makes similar claims?)

3. For each competitor, document:

- Name and category type

- Core offering (1-2 sentences)

- Target audience

- Pricing model (if known)

- Key differentiators they claim

1.2: COMPETITIVE POSITIONING MATRIX

#AI->H::{PERSONA_NAME}: (Now let us map where everyone

sits in the market. This matrix shows how competitors

position themselves across key dimensions.)

POSITIONING_DIMENSIONS = {

"primary_axis": "Complexity (Simple to Advanced)",

"secondary_axis": "Target (Individual to Enterprise)",

"additional_factors": [

"Price point (Free to Premium)",

"Technical depth (Casual to Professional)",

"Customization (Fixed to Flexible)",

"Learning curve (Minutes to Weeks)"

]

}

CREATE COMPETITIVE_POSITIONING_MATRIX:

+---------------------------------------------------+

| COMPETITIVE LANDSCAPE MAP |

+---------------------------------------------------+

| |

| Enterprise | [Comp A] [Comp B] |

| | |

| | [Comp C] [GAP] [YOUR SOLUTION] |

| | |

| Individual | [Comp D] [Comp E] |

| | |

+------------+--------------------------------------+

Simple Moderate Advanced

#AI->H::{PERSONA_NAME}::Analysis: (Here is what I see in

the competitive landscape: [Provide 3-5 key

observations about market positioning, gaps, crowded

areas, and opportunities])

1.3: FEATURE COMPARISON ANALYSIS

IF depth_mode IN ["standard", "comprehensive"]:

CREATE FEATURE_MATRIX:

+-----------------------------------------------+

| FEATURE COMPARISON MATRIX |

+-----------------------------------------------+

+----------------+-----+--------+--------+------+

| [Feature 1] | Yes | Yes | No | No |

| [Feature 2] | Yes | No | No | Yes |

| [Feature 3] | Yes | Yes | Yes | No |

+-----------------------------------------------+

Identify:

- Features only you offer (unique capabilities)

- Features all competitors have (table stakes)

- Features market needs but no one offers (gaps)

- Features competitors have that you lack (risks)

# =========================================================

# STEP 2: DIFFERENTIATION ANALYSIS

# =========================================================

#AI->H::Status: (Analyzing differentiation across five

strategic dimensions)

#AI->H::{PERSONA_NAME}: (Let us go beyond features to

analyze HOW you are different. There are five

dimensions where differentiation can occur.)

2.1: FIVE-DIMENSION DIFFERENTIATION FRAMEWORK

DIFFERENTIATION_DIMENSIONS = {

"technology": {

"description": "Your technical approach,

architecture, or capabilities",

"questions": [

"What technology choices set you apart?",

"Is your technical approach unique?",

"Do you have proprietary technology?"

]

"methodology": {

"description": "Your process, framework, or

systematic approach",

"questions": [

"Do you have a unique methodology?",

"Is your approach documented/teachable?",

"Does your process deliver better outcomes?"

]

"target_audience": {

"description": "Your specific audience focus and

specialization",

"questions": [

"Do you serve a specific niche better?",

"Is your audience underserved by others?",

"Do you understand them more deeply?"

]

"philosophy": {

"description": "Your beliefs, values, and

positioning stance",

"questions": [

"What do you believe that others do not?",

"What is your contrarian point of view?",

"What principles guide your decisions?"

]

"experience": {

"description": "Your user experience, design, and

interaction approach",

"questions": [

"Is your UX meaningfully different?",

"Do users feel different using your product?",

"Is your experience simpler or more powerful?"

]

}

2.2: DIFFERENTIATION STRENGTH ASSESSMENT

FOR EACH DIMENSION:

Rate strength on 1-5 scale:

5 = Market-leading differentiation

4 = Strong differentiation

3 = Moderate differentiation

2 = Weak differentiation

1 = No meaningful differentiation

Assess defensibility:

- Can competitors easily match this?

- What would it take them to catch up?

- Does this advantage compound over time?

CREATE DIFFERENTIATION_SCORECARD:

+---------------------------------------------------+

| DIFFERENTIATION STRENGTH ANALYSIS |

+---------------------------------------------------+

+-------------+------------------+--------+---------+

| Technology | [Your approach] | X/5 | [Y/N] |

| Methodology | [Your approach] | X/5 | [Y/N] |

| Audience | [Your focus] | X/5 | [Y/N] |

| Philosophy | [Your position] | X/5 | [Y/N] |

| Experience | [Your UX] | X/5 | [Y/N] |

+---------------------------------------------------+

#AI->H::{PERSONA_NAME}::Strategic: (Here is what stands

out: [Provide 2-4 key insights about your strongest

differentiation dimensions and which are most likely

to resonate with target audience])

2.3: GAP ANALYSIS

#AI->H::{PERSONA_NAME}: (Let us look at what competitors

are not doing well - these gaps represent your

opportunities.)

IDENTIFY AND DOCUMENT:

1. Underserved pain points:

Pain points competitors do not address well

2. Feature gaps:

Capabilities market needs but no one offers

3. Positioning gaps:

Audience segments or philosophies no one owns

4. Experience gaps:

UX friction points across market

5. Methodology gaps:

Approaches or frameworks no one provides

FOR EACH GAP:

- Describe the gap

- Explain why it exists (too hard? overlooked?)

- Assess if you can fill it (realistically)

- Rate opportunity size (large/medium/small)

- Note risks or challenges

#AI->H::{PERSONA_NAME}::Reality: (Have you considered:

[Pose 2-3 reality-check questions about gaps that

may be harder to fill than they appear])

# =========================================================

# STEP 3: DEFENSIBILITY ASSESSMENT

# =========================================================

#AI->H::Status: (Evaluating which differentiation points

are defensible long-term)

#AI->H::{PERSONA_NAME}: (Being different is not enough -

you need advantages competitors cannot easily

replicate. Let us assess defensibility honestly.

Some advantages last months, others last years.)

3.1: DEFENSIBILITY CRITERIA FRAMEWORK

DEFENSIBILITY_ASSESSMENT = {

"time_to_replicate": {

"question": "How long to copy this?",

"scale": {

"5 stars": "Years (architecture, network)",

"4 stars": "12-18 months (complex R&D)",

"3 stars": "6-12 months (specialized)",

"2 stars": "3-6 months (moderate effort)",

"1 star": "Weeks to 3 months (easy)"

}

"resource_requirements": {

"question": "What resources to replicate?",

"scale": {

"5 stars": "Extreme (team, capital, expertise)",

"4 stars": "Significant (dedicated team)",

"3 stars": "Moderate (skilled developers)",

"2 stars": "Minimal (good developer)",

"1 star": "Easy (junior could copy)"

}

"network_effects": {

"question": "Gets stronger as you grow?",

"scale": {

"5 stars": "Strong (compounds exponentially)",

"4 stars": "Moderate (user base creates value)",

"3 stars": "Weak (some benefit from scale)",

"2 stars": "Minimal (growth helps but limited)",

"1 star": "None (pure feature, matchable)"

}

3.2: MOAT IDENTIFICATION

#AI->H::{PERSONA_NAME}: (Your moats are advantages that

competitors cannot easily cross. Let us identify

what you are building that could become sustainable

competitive advantage.)

FOR EACH DIFFERENTIATION POINT (from Step 2):

1. Assess against 3 defensibility criteria

2. Calculate overall defensibility score (average)

3. Classify:

- MOAT: Overall score 4+ stars

- STRONG ADVANTAGE: Score 3.5 to 4 stars

- MODERATE ADVANTAGE: Score 3 to 3.5 stars

- WEAK ADVANTAGE: Score below 3 stars

CREATE DEFENSIBILITY_SCORECARD:

+---------------------------------------------------+

| COMPETITIVE DEFENSIBILITY ANALYSIS |

+---------------------------------------------------+

+----------------+------+----------+---------+-------+

| [Advantage 1] | X/5 | X/5 | X/5 | [Class]|

| [Advantage 2] | X/5 | X/5 | X/5 | [Class]|

| [Advantage 3] | X/5 | X/5 | X/5 | [Class]|

+---------------------------------------------------+

Legend:

MOAT = Sustainable competitive advantage (4+ stars)

Strong = Significant but not unbreachable (3.5-4)

Moderate = Temporary, plan for copycats (3-3.5)

Weak = Easy to replicate, not strategic (below 3)

#AI->H::{PERSONA_NAME}::Assessment: (Your moats - if you

have any - are: [List MOAT-level advantages]. These

are what you should emphasize in positioning and

protect strategically. Everything else is temporary

and will be copied.)

3.3: STRATEGIC RECOMMENDATIONS

IF depth_mode == "comprehensive":

#AI->H::{PERSONA_NAME}::Strategic: (Based on

defensibility analysis, here are strategic

priorities:)

PROVIDE RECOMMENDATIONS FOR:

1. Double Down:

Advantages with high defensibility - invest

2. Protect:

Moderate advantages that need strengthening

3. Expect Parity:

Weak advantages that will be copied - plan

4. Build Moats:

Opportunities to create stronger defensibility

FOR EACH RECOMMENDATION:

- Specific action or investment area

- Expected timeline to strengthen position

- Resource requirements

- Risk if not addressed

# =========================================================

# STEP 4: POSITIONING STATEMENT CREATION

# =========================================================

#AI->H::Status: (Crafting positioning statements that

crystallize your differentiation)

#AI->H::{PERSONA_NAME}: (Now we translate everything into

crisp positioning statements. This is not your

tagline or homepage copy - it is your internal north

star for all messaging.)

4.1: POSITIONING STATEMENT FRAMEWORK

POSITIONING_TEMPLATE = {

"structure": [

"For [target audience]",

"Who [need or opportunity]",

"[Product name] is a [category/definition]",

"That [key benefit or outcome]",

"Unlike [competitive alternative]",

"We [unique differentiator or approach]"

"guidelines": {

"target_audience": "Specific from Recipe 2",

"need": "Top pain point from Recipe 3",

"category": "How you define your space",

"benefit": "Primary from Recipe 4",

"alternative": "Main competitor or approach",

"differentiator": "Your moat or strongest advantage"

}

4.2: POSITIONING STATEMENT GENERATION

Based on positioning_focus = {positioning_focus}:

Generate positioning statement variations:

IF depth_mode == "quick":

Generate 2 variations

IF depth_mode == "standard":

Generate 3 variations

IF depth_mode == "comprehensive":

Generate 4 variations

FOR EACH VARIATION:

POSITIONING STATEMENT VARIATION {N}:

Focus: {dimension emphasized}

Statement:

For [target audience]

Who [specific need]

[Your solution] is a [category]

That [key benefit]

Unlike [alternative]

We [differentiator]

Strengths: [What works well about this angle]

Considerations: [What to watch for]

Best Context: [When to use this variation]

{PERSONA_NAME} Confidence: X/5

4.3: POSITIONING STATEMENT RECOMMENDATION

#AI->H::{PERSONA_NAME}::Recommendation: (

Primary Positioning Statement:

[Your recommended statement]

Why This One:

- Connects to top pain point from Recipe 3

- Leverages your most defensible advantage

- Resonates with primary persona from Recipe 2

- Differentiates from main competitive threat

Use Alternative Variations When:

- [Variation 2]: [Specific context]

- [Variation 3]: [Specific context]

)

# =========================================================

# STEP 5: COMPETITIVE ADVANTAGES PRIORITIZATION

# =========================================================

#AI->H::Status: (Compiling and prioritizing competitive

advantages)

#AI->H::{PERSONA_NAME}: (Let us identify your most

powerful competitive advantages - the ones that are

true, defensible, and relevant to your audience.)

5.1: ADVANTAGE SELECTION CRITERIA

SELECTION_CRITERIA = {

"requirements": [

"True (you actually deliver this)",

"Relevant (target audience cares)",

"Differentiated (competitors cannot easily claim)"

"prioritization": [

"Moat-level advantages first",

"Advantages addressing highest pain points",

"Advantages supporting primary value props",

"Advantages aligning with positioning focus"

]

}

SELECT TOP ADVANTAGES:

quick: 3 advantages

standard: 5 advantages

comprehensive: 7 advantages

FOR EACH ADVANTAGE:

1. State advantage concisely (1 sentence)

2. Explain why it matters (connect to pain point)

3. Show how it delivers value (connect to value prop)

4. Demonstrate defensibility (reference assessment)

5. Provide proof points (if available)

6. {PERSONA_NAME} confidence rating

CREATE COMPETITIVE_ADVANTAGES_SUMMARY:

TOP COMPETITIVE ADVANTAGES

==========================

ADVANTAGE #1: [Concise Statement]

Why It Matters: [Connection to audience pain point]

How It Delivers: [Connection to value proposition]

Defensibility: X/5 [Time/Resources/Network]

Proof Points: [Evidence if available]

{PERSONA_NAME} Confidence: X/5

Rationale: [Why confident this will resonate]

---

ADVANTAGE #2: [Statement]

[Repeat format]

---

[Continue for selected number of advantages]

5.2: WHY CHOOSE US FRAMEWORK

#AI->H::{PERSONA_NAME}: (Now let us create ready-to-use

comparison talking points. These answer the critical

question: Why should I choose you instead of

[Alternative]?)

SELECT TOP 3-5 COMPETITIVE ALTERNATIVES:

- Primary direct competitor

- Category incumbent/market leader

- Common DIY/manual approach

- Adjacent solution users might consider

- Status quo (doing nothing)

FOR EACH ALTERNATIVE:

CREATE Why Us vs [Alternative] talking point:

WHY CHOOSE [YOUR SOLUTION] vs [ALTERNATIVE]

What They Offer:

[Competitor value prop, honestly stated]

What We Offer:

[Your value prop, differentiated]

Choose Us If You:

- [Specific situation where you are better]

- [Another situation where you excel]

- [Third situation if relevant]

Choose Them If You:

- [Honest assessment of when they are better]

- [Another scenario where they preferred]

Key Differentiator:

[The ONE thing that matters most]

#AI->H::{PERSONA_NAME}::Honest: (I have included Choose

Them If sections because honesty builds trust. Not

everyone is your customer, and that is okay. Better

they self-select out than sign up and churn.)

5.3: ADVANTAGE-TO-MESSAGING MAP

IF depth_mode IN ["standard", "comprehensive"]:

#AI->H::{PERSONA_NAME}: (Let us map how each advantage

flows through your messaging hierarchy:)

FOR EACH TOP ADVANTAGE:

CREATE MESSAGING_MAP:

ADVANTAGE: [Statement]

Pain Point Addressed: [From Recipe 3]

Value Proposition: [From Recipe 4]

Positioning Statement: [Which variation]

Proof Points: [How to demonstrate]

Messaging Applications:

- Homepage: [How to communicate]

- Pitch: [How to include - Recipe 6]

- Documentation: [How to reinforce]

- Community: [How to emphasize]

# =========================================================

# STEP 6: OUTPUT GENERATION AND STRATEGIC SYNTHESIS

# =========================================================

#AI->H::Status: (Generating complete competitive

positioning package)

#AI->H::{PERSONA_NAME}: (Let us package everything for

your use in Recipes 6-7 and beyond.)

6.1: EXECUTIVE SUMMARY

CREATE COMPETITIVE_POSITIONING_SUMMARY:

=============================================================

COMPETITIVE POSITIONING EXECUTIVE SUMMARY

Generated: {current_date}

For: {business_name}

Guided by: {PERSONA_NAME} ({PERSONA_TITLE})

=============================================================

MARKET POSITION:

- Category: [Your category definition]

- Target: [Specific audience from Recipe 2]

- Positioning: [One-line summary of unique position]

COMPETITIVE LANDSCAPE:

- Direct Competitors: [Count] identified

- Indirect Competitors: [Count] identified

- Primary Differentiation: [Top 1-2 dimensions]

- Market Gaps: [Top 1-2 opportunities]

DEFENSIBILITY:

- Moat-Level Advantages: [Count] identified

- Strong Advantages: [Count] identified

- Timeline: [Overall competitive defensibility]

STRATEGIC PRIORITY:

[Your #1 competitive advantage and why it matters]

PRIMARY POSITIONING STATEMENT:

[Your recommended positioning statement]

{PERSONA_NAME} OVERALL CONFIDENCE: X/5

Confidence Rationale: [Overall assessment]

=============================================================

6.2: COMPETITIVE ADVANTAGES SUMMARY BLOCK

#AI->H::Note: (This block feeds directly into Recipe 6

Elevator Pitch and Recipe 7 Brand Profile. Copy this

complete block when executing those recipes.)

CREATE RECIPE_OUTPUT_BLOCK:

=============================================================

COMPETITIVE ADVANTAGES SUMMARY BLOCK

Output from Recipe 5: Competitive Edge Definer

For use in: Recipe 6 (Pitch), Recipe 7 (Brand Profile)

=============================================================

POSITIONING STATEMENT:

[Your primary positioning statement]

CATEGORY DEFINITION:

[How you define your competitive category]

TOP COMPETITIVE ADVANTAGES:

1. [Advantage #1]

- Pain point addressed: [Connection]

- Value delivered: [Connection]

- Defensibility: [Rating]

2. [Advantage #2]

[Same format]

3. [Advantage #3]

[Same format]

[Continue for all selected advantages]

COMPETITIVE DIFFERENTIATION PRIORITIES:

- Primary: [Strongest differentiation dimension]

- Secondary: [Second-strongest dimension]

- Supporting: [Additional differentiators]

WHY CHOOSE US KEY POINTS:

- vs [Primary Competitor]: [Key differentiator]

- vs [Category Leader]: [Key differentiator]

- vs [DIY/Status Quo]: [Key differentiator]

{PERSONA_NAME} STRATEGIC NOTE:

[1-2 sentences on leveraging advantages in pitch]

=============================================================

#AI->H::Deliverable: (Competitive Advantages Summary Block

created - save this for Recipes 6 and 7)

6.3: VALIDATION QUESTIONS

#AI->H::{PERSONA_NAME}::Questions: (Before finalizing,

consider these validation questions:)

1. Would your target audience (from Recipe 2) actually

care about these differentiation points?

2. Are your claimed advantages verifiable? Do you have

proof points or just assertions?

3. If a competitor copied your top advantage, what

would you fall back on?

4. Does your positioning feel authentic to your team,

or like marketing speak?

5. Can you communicate your differentiation in 30

seconds to a stranger?

6.4: COMPLETION AND NEXT STEPS

#AI->H::Status: (Recipe 5: Competitive Edge Definer

execution complete)

Completion Framework:

Summary of Deliverables:

- Competitive Landscape Map with {count} competitors

- Differentiation Analysis across 5 dimensions

- Defensibility Scorecard with moat identification

- {count} Positioning Statement Variations

- Top {count} Competitive Advantages with mapping

- Why Choose Us Framework with honest comparisons

- Competitive Advantages Summary Block for R6-R7

- Executive Summary with strategic priorities

What We Have Established:

1. WHO you compete with: Full landscape mapped

2. HOW you are different: 5-dimension analysis

3. WHAT is defensible: Moats vs temporary advantages

4. WHY choose you: Clear positioning statements

5. HOW to communicate: Advantage-to-messaging maps

#AI->H::Note: (Save the Competitive Advantages Summary

Block - you will need it for Recipes 6 and 7)

Strategic Bridge to Recipe 6:

"With your competitive positioning defined, we can

now build your elevator pitch. Recipe 6 (Elevator

Pitch Builder) will distill everything into a

compelling 30-60 second pitch that captures your

unique value and differentiation.

The summary block we created provides Recipe 6 with

your positioning statement, top advantages, and why

choose us talking points."

#AI->H::RequiredQuestion: (Ready to proceed with Recipe 6

(Elevator Pitch Builder), or would you like to

refine any aspect of your competitive positioning?)

#AI->H::COM::Status: (COMPETITIVE-EDGE-DEFINER completed

successfully - positioning established and ready for

elevator pitch development)

""",

outputs={

"COMPETITIVE_POSITIONING_SUMMARY": {

"format": "Executive summary block",

"purpose": "High-level positioning overview",

"usage": "Strategic planning reference"

"COMPETITIVE_ADVANTAGES_BLOCK": {

"format": "Structured summary for R6-R7",

"purpose": "Critical input for downstream",

"usage": "Copy/paste for Recipes 6 and 7"

"POSITIONING_STATEMENTS": {

"format": "Multiple variations with analysis",

"purpose": "Internal messaging north star",

"usage": "Guide all brand communications"

"DEFENSIBILITY_SCORECARD": {

"format": "Ratings with classification",

"purpose": "Identify moats vs temporary",

"usage": "Strategic investment decisions"

"WHY_CHOOSE_US_FRAMEWORK": {

"format": "Competitor comparisons",

"purpose": "Sales and positioning support",

"usage": "Honest competitive discussions"

}

integration_notes="""

RECIPE DEPENDENCIES:

- Prerequisites: Recipe 3 (Pain Points),

Recipe 4 (Value Proposition)

- Feeds into: Recipe 6 (Elevator Pitch) -

advantages form pitch core

- Also feeds: Recipe 7 (Brand Profile) -

positioning shapes brand personality

COOKBOOK INTEGRATION:

- Category: CAT-004-BRAND-IDENTITY

- Subcategory: SUBCAT-001-FOUNDATION

- Position: Fifth recipe in workflow

- Related recipes: Synthesizes R3-R4, feeds R6-R7

- Persona: {PERSONA_NAME} continues, brings

competitive intelligence expertise

OUTPUT FILES:

- Competitive Positioning Executive Summary

- Competitive Advantages Summary Block

- Positioning Statement Variations

- Defensibility Scorecard

- Why Choose Us Framework

WORKFLOW PATTERNS:

Standard: R1 -> R2 -> R3 -> R4 -> R5 -> R6

Express: R5(quick) for rapid validation

Deep: R5(comprehensive) for launch preparation

PERSONA CONTINUITY:

- {PERSONA_NAME} activated in Recipe 1

- Maintained through Recipes 2-4

- Continues in Recipe 5 with competitive focus

- Strategic framework: Map -> Analyze -> Assess ->

Position -> Synthesize

- Confidence ratings throughout

COMMON MODIFICATIONS:

- Add industry_specific_competitors for verticals

- Extend defensibility criteria for specific moats

- Include pricing_comparison for price positioning

- Add market_trends for dynamic positioning

DEFENSIBILITY FRAMEWORK:

- Time to replicate: weeks to years

- Resource requirements: minimal to extreme

- Network effects: none to strong compounding

- Overall score determines moat classification

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# END RECIPE-ID: RCP-004-001-005-COMPETITIVE-EDGE-v2.00a

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Requirements

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Actual Recipe Code